257
Views
35
CrossRef citations to date
0
Altmetric
Original Articles

Examining the role that personal, professional, and community relationships play in respondent relationship recognition and intended behavior

Pages 437-448 | Published online: 21 May 2009

Note

References

  • Barnes , J. G. 1997 . Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers . Psychology & Marketing , 14 : 765 – 790 .
  • Bendapudi , N. and Berry , L. L. 1997 . Customers’ motivations for maintaining relationships with service providers . Journal of Retailing , 73 : 15 – 37 .
  • Berry , L. L. 1983 . “ Relationship marketing. ” . In Emerging perspectives on services marketing , Edited by: Berry , L. L. , Shostack , G. L. and Upah , G. 25 – 28 . Chicago : American Marketing Association .
  • Broom , G. M. , Casey , S. and Ritchey , J. 2000 . “ Concept and theory of organization‐public relationships. ” . In Relationship management: A relational approach to the study and practice of public relations , Edited by: Ledingham , J. A. and Bruning , S. D. 3 – 22 . Mahwah, NJ : Lawrence Erlbaum Associates .
  • Broom , G. M. and Dozier , D. M. 1990 . Using research in public relations: Applications to program management. , Englewood Cliffs, NJ : Prentice Hall .
  • Bruning , S. D. 1999 . “ The future of public relations research: Moving from a mass communication to an interpersonal communication perspective ” . In Business Research Yearbook , Edited by: Biberman , J. and Alkhafaji , A. Vol. VI , 702 – 706 . Saline, MI : McNaughton & Gunn, Inc. .
  • Bruning , S. D. in press . Axioms of relationship management: Applying interpersonal communication principles to the public relations context . Journal of Promotion Management. ,
  • Bruning , S. D. and Ledingham , J. A. 1998a . Organizational‐public relationships and consumer satisfaction: The role of relationships in the satisfaction mix . Communication Research Reports , 15 (2) : 199 – 209 .
  • Bruning , S. D. and Ledingham , J. A. 1998b . “ Ten guidelines for effectively managing the organization‐public relationship ” . In Business Research Yearbook Edited by: Biberman , Jerry and Alkhafaji , Abbass . Vol. 5 , 776 – 780 .
  • Bruning , S. D. and Ledingham , J. A. 1999 . Relationships between organizations and publics: Development of a multi‐dimensional organization‐public relationship scale . Public Relations Review , 25 : 157 – 170 .
  • Binning , S. D. and Ledingham , J. A. 2000a . “ Organization and key public relationships: Testing the influence of the relationship dimensions in a business to business context. ” . In Relationship management: A relational approach to the study and practice of public relations , Edited by: Ledingham , J. A. and Bruning , S. D. 159 – 173 . Mahwah, NJ : Lawrence Erlbaum Associates .
  • Bruning , S. D. and Ledingham , J. A. 2000b . Perceptions of relationships and evaluations of satisfaction: An exploration of interaction . Public Relations Review , 26 (1) : 85 – 95 .
  • Bruning , S. D. and Ralston , M. 2000 . Student satisfaction and retention: Managing mutually beneficial university‐student relationships. Paper presented at the annual meeting of the National Communication Association . November 2000 , Seattle, WA.
  • Bruning , S. D. and Ralston , M. in press . The role of relationships in public relations: Examining the influence of relational attitudes on behavioral intent . Communication Research Reports. ,
  • Cardwell , J. 1997 . “ Career paths in public relations. ” . In The handbook of strategic public relations & integrated communications , Edited by: Caywood , C. L. 3 – 14 . New York : McGraw‐Hill .
  • Coombs , W. T. 2001 . “ Interpersonal communication and public relations. ” . In Handbook of public relations , Edited by: Heath , R. L. 105 – 114 . Thousand Oaks, CA : Sage .
  • Copulsky , J. R. and Wolf , M. J. 1990 . Relationship marketing: Positioning for the future . Journal of Business Strategy , 11 (4) : 16 – 20 .
  • Cutlip , S. M. , Center , A. H. and Broom , G.M. 1985 . Effective public relations , (6th ed.) , Englewood Cliffs, NJ : Prentice Hall .
  • Cutlip , S. M. , Center , A. H. and Broom , G. M. 2000 . Effective public relations , (8th ed.) , Englewood Cliffs, NJ : Prentice Hall .
  • Czepiel , J. A. 1990 . Service encounters and service relationships: Implications for research . Journal of Business Research , 20 : 13 – 21 .
  • Dodson , A. J. 1996 . “ Measuring problems and results in public relations. ” . In Dartnell's public relations handbook , Edited by: Dilenschneider , R. L. 41 – 57 . Chicago, IL : The Dartnell Corporation .
  • Dozier , D. M. , Grunig , L. A. and Grunig , J. E. 1995 . Manager's guide to excellence in public relations and communication management. , Mahwah, NJ : Lawrence Erlbaum Associates .
  • Duck , S. 1985 . “ Social and personal relationships. ” . In Handbook of interpersonal communication , Edited by: Knapp , M. L. and Miller , G. R. 655 – 686 . Beverly Hills, CA : Sage .
  • Dwyer , F. R. , Schurr , P. H. and Oh , S. 1987 . Developing buyer‐seller relationships . Journal of Marketing , 51 : 11 – 27 .
  • Ehling , W. P. 1992 . “ Estimating the value of public relations and communication to an organization ” . In Excellent public relations and communication management , Edited by: Grunig , James E. 617 – 638 . Hillsdale, NJ : Lawrence Erlbaum Associates .
  • Ferguson , M. A. 1984 . Building theory in public relations: Interorganizational relationships. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication . August 1984 , Gainesville, FL.
  • Garbarino , E. and Johnson , M. S. 1999 . The different roles of satisfaction, trust, and commitment in customer relationships . Journal of Marketing , 63 : 70 – 87 .
  • Gronstedt , A. 1997 . “ The role of research in public relations strategy and planning. ” . In The handbook of strategic public relations & integrated communications , Edited by: Caywood , C. L. 34 – 59 . New York : McGraw‐Hill .
  • Grunig , J. E. 1977 . Measurement in public relations: An overview . Public Relations Review , 3 (4) : 5 – 10 .
  • Grunig , J. E. 1993 . From symbolic to behavioral relationships . Public Relations Review. , 19 : 121 – 139 .
  • Grunig , J. E. and Huang , Y. H. 2000 . “ From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. ” . In Relationship management: A relational approach to the study and practice of public relations , Edited by: Ledingham , J. A. and Bruning , S. D. 23 – 53 . Mahwah, NJ : Lawrence Erlbaum Associates .
  • Grunig , L. A. , Grunig , J. E. and Ehling , W. P. 1992 . “ What is an effective organization? ” . In Excellent public relations and communication management , Edited by: Grunig , James E. 65 – 90 . Hillsdale, NJ : Lawrence Erlbaum Associates .
  • Heath , R. L. 2001 . “ Learning best practices from experience and research. ” . In Handbook of public relations , Edited by: Heath , R. L. 441 – 444 . Thousand Oaks, CA : Sage .
  • Hon , L. C. 1998 . Demonstrating effectiveness in public relations: Goals, objectives, and evaluation . Journal of Public Relations Research , 10 : 103 – 135 .
  • Josselson , R. 1996 . 77K space between us: Exploring the dimensions of human relationships. , Thousand Oaks, CA : Sage .
  • Kotier , P. 1994 . Marketing management , (8th ed.) , Englewood Cliffs, NJ : Prentice‐Hall .
  • Ledingham , J. A. and Bruning , S. D. 1998 . Relationship management in public relations: Dimensions of an organization‐public relationship . Public Relations Review , 24 : 55 – 65 .
  • Ledingham , J. A. and Bruning , S. D. 2000a . “ Introduction: Background and current trends in the study of relationship management. ” . In Relationship management: A relational approach to the study and practice of public relations , Edited by: Ledingham , J. A. and Bruning , S. D. xi – xvii . Mahwah, NJ : Lawrence Erlbaum Associates .
  • Ledingham , J. A. and Bruning , S. D. 2000b . “ A longitudinal study of organization‐public relationship dimensions: Defining the role of communication in the practice of relationship management. ” . In Relationship management: A relational approach to the study and practice of public relations , Edited by: Ledingham , J. A. and Bruning , S. D. 55 – 69 . Mahwah, NJ : Lawrence Erlbaum Associates .
  • Ledingham , J. A. , Bruning , S. D. and Wilson , L. J. 1999 . Time as an indicator of the perceptions and behavior of members of a key public: Monitoring and predicting organization‐public relationships . Journal of Public Relations Research , 21 : 167 – 183 .
  • Littlejohn , S. W. 1996 . Theories of human communication , (5th ed.) , Belmont, CA : Wadsworth .
  • Peterson , R. A. 1995 . Relationship marketing and the consumer . Journal of the Academy of Marketing Science , 23 : 278 – 281 .
  • Petrison , L. A. and Wang , P. 1993 . From relationships to relationship marketing: Applying database technology to public relations . Public Relations Review , 19 : 235 – 245 .
  • Prendergast , G. P. and Marr , N. E. 1993 . Disenchantment discontinuance in the diffusion of self‐service technologies in the services industry: A case study in retail banking . Journal of International Consumer Marketing , 7 : 25 – 40 .
  • Price , L. L. , Arnould , E. J. and Tierney , P. 1995 . Going to extremes: Managing service encounters and assessing provider performance . Journal of Marketing , 59 : 83 – 97 .
  • Sheth , J. N. and Parvatiyar , A. 1995 . Relationship marketing in consumer markets: Antecedents and consequences . Journal of the Academy of Marketing Science , 23 : 255 – 271 .
  • Stern , B. B. , Thompson , C. J. and Arnould , E. J. 1998 . Narrative analysis of a marketing relationship: The consumer's perspective . Psychology and Marketing , 15 : 195 – 214 .
  • Treacy , M. and Wiersema , F. 1993 . Customer intimacy and other value disciplines . Harvard Business Review , 71 : 84 – 93 .
  • Turnbull , P. W. and Wilson , D. T. 1989 . Developing and protecting profitable customer relationships . Industrial Marketing Management , 18 : 233 – 238 .
  • Watson , T. 2001 . “ Evaluating the public relations practice and public relations programs. ” . In Handbook of public relations , Edited by: Heath , R. L. 259 – 268 . Thousand Oaks, CA : Sage .
  • Weaver , R. L. 1996 . Understanding interpersonal communication , (7th ed.) , New York : Harper Collins .
  • Weitz , B. A. , Castleberry , S. B. and Tanner , J. F. 1995 . Selling: Building partnerships. , Chicago : Richard D. Irwin .
  • Wilson , L. J. 2000 . “ Building employee and community relationships through volunteerism: A case study. ” . In Relationship management: A relational approach to the study and practice of public relations , Edited by: Ledingham , J. A. and Bruning , S. D. 137 – 144 . Mahwah, NJ : Lawrence Erlbaum Associates .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.