Notes
- Sherif , Muzafer . 1935 . “An Experimental Study of Stereotypes,” . Journal of Abnormal and Social Psychology , XXIX Jan.‐Mar. : 371 – 5 .
- Haiman , Franklyn S. 1949 . “An Experimental Study of the Effects of Ethos in Public Speaking,” . Speech Monographs , XVI ( 2 ) September : 190 – 202 .
- Cooper , Lane . 1930 . The Rhetoric of Aristotle , 9 New York : D. Appleton‐Century Co. .
- Sarett , Lew and Foster , William Trufaunt . 1946 . Basic Principles of Speech , rev. ed. , 25 New York : Houghton‐Mifflin Co. .
- Janet , Pierre . 1925 . Psychological Healing , 212 – 3 . New York : The Macmillan Company .
- Dashiell , John Frederick . 1937 . Fundamentals of General Psychology , 458 New York : Houghton Mifflin Co. .
- Walter , Dr. Otis M. Sr. 1950 . Suggestion in Medicine 4 Unpublished lecture
- Laird , Donald . 1935 . What Makes People Buy , 29 New York : McGraw‐Hill Book Company .