Education for consumption: A perspective on commercial broadcasting

Notes

• Gerbner , George . 1963 . “Mass Communications and the Humanization of Homo Sapiens,” . AAUW Journal , March
   Google Scholar
• Nielsen , A. C. April 30 1964 . “Greater Prospects Through Marketing Research: The First 40 Years of the A. C. Nielsen Co.” . April 30 , 26 Chicago : the Newcomen Society in North America . address before
   Google Scholar
• MGM Television . 1970 . Broadcasting , January 12 : 3
   Google Scholar
• Karp , David . 1966 . “TV Shows Are Not Supposed to be Good: They Are Supposed to Make Money,” . New York Times Magazine , January 23 : 40
   Google Scholar
• Gwyn , Robert J. “Opinion Advertising and the Free Market of Ideas,” . Universityof North Carolina . unpublished research report
   Google Scholar
• 1970 . Broadcasting , January 5 : 18 – 19 .
   Google Scholar
• MacNeill , Robert . 1968 . The People Machine 35 New York
   Google Scholar
• Gwyn , Robert J. 1966 . “Political Dissent and the Free Market of Ideas,” . Gazette , XII ( 2/3 )
   Google Scholar
• 1961 . Committee for Non‐Violent Action . Bulletin , January 30 : 6
   Google Scholar
• Faulk , John Henry . 1964 . Fear on Trial New York
   Google Scholar
• Gwyn , Robert J. “Opinion Advertising and the Free Market of Ideas,” . University of North Carolina . unpublished research report
   Google Scholar
• Martel , Martin U. and McCall , George J. 1964 . “Reality‐Orientation and the Pleasure Principle: A Study of American Mass‐Periodical Fiction (1890–1955)” . In People, Society and Mass Communications Edited by: Dexter , Lewis Anthony and White , David Manning . New York
   Google Scholar
• Wolfenstein , Martha and Leites , Nathan . 1947 . “An Analysis of Themes and Plots in Motion Pictures,” . Annals of the American Academy of Political and Social Science , November
   Google Scholar
• Arnheim , Rudolf . 1960 . “The World of the Daytime Serial,” . In Mass Communications Edited by: Schramm , Wilbur . Urbana
   Google Scholar
• Johns‐Heine , Patricke and Gerth , Hans H. 1960 . “Values in Mass Periodical Fiction, 1921–1940,” . In Mass Communications Edited by: Schramm , Wilbur . Urbana
   Google Scholar
• Henry , Jules . 1965 . Culture Against Man 45 – 99 . New York
   Google Scholar
• 1970 . Broadcasting , January 19 : 26
   Google Scholar
• 1969 . Broadcasting Yearbook 26
   Google Scholar
• 1970 . “ABC‐Tv Has Just Bought Latin America,” . Atlas , January : 39
   Google Scholar
• Berelson , Bernard . 1960 . “Communications and Public Opinion” . In Mass Communications Edited by: Schramm , Wilbur . 531 Urbana
   Google Scholar