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Today's Speech Volume 20, 1972 - Issue 1

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Audience analysis: A computer assisted instrument for speech education

Floyd Merrit Eastern Illinois University

Bruce Wheatley Eastern Illinois University

William Cash Eastern Illinois University

Pages 49-50 | Published online: 21 May 2009

Cite this article
https://doi.org/10.1080/01463377209369024

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Cronkhite , Gary . 1969 . Persuasion: Speech and Behavioral Change , 139 New York : Bobbs‐Merrill .
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Emmert , Philip . 1970 . “Attitude Scales” . In Philip Emmert and William D. Brooks, Methods of Research in Communication , 198 – 201 . Boston : Houghton Mifflin .
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Kerlinger , Fred N. 1964 . Foundations of Behavioral Research , 564 – 580 . New York : Holt, Rine‐hart, and Winston .
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