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Communication Quarterly Volume 24, 1976 - Issue 4
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Original Articles

Figurativeness as an independent variable in communication research

William J. Jordan Associate Professor of Speech Communication, Texas Tech University Complex
&
Margaret L. McLaughlin Associate Professor of Speech Communication, Texas Tech University Complex
Pages 31-37 | Published online: 21 May 2009

  • Osborn , Michael M. and Ehninger , Douglas . 1962 . “The Metaphor in Public Address,” . Speech Monographs , 29 : 223 – 234 .
  • Jordan , WilIiam J. 1971 . “Toward a Psychological Theory of Metaphor,” . Western Speech , 35 : 169 – 175 .
  • Anderson , C. C. 1964 . “The Psychology of the Metaphor,” . The Journal of Genetic Psychology , 105 : 53 – 73 .
  • Jordan , William J. 1972 . “A Reinforcement Model of Metaphor,” . Speech Monographs , 39 : 223 – 226 .
  • Bloor , David . 1971 . “The Dialects of Metaphor,” . Inquiry , 14 : 430 – 444 .
  • Bowers , John W. 1964 . “Some Correlates of Language Intensity,” . Quarterly Journal of Speech , 50 : 415 – 420 .
  • Bowers , John W. and Osborn , Michael M. 1966 . “Attitudinal Effects of Selected Types of Concluding Metaphors in Persuasive Speeches,” . Speech Monographs , 33 : 147 – 155 .
  • Reinsch , N. L. Jr. 1974 . “Figurative Language and Source Credibility: A Preliminary Investigation and Reconceptualization,” . Human Communication Research , 1 : 75 – 80 .
  • Bowers , John W. 1963 . “Language Intensity, Social Introversion, and Attitude Change,” . Speech Monographs , 30 : 345 – 352 .
  • Wheeless , Lawrence R. 1971 . “A Functional Theory of Metaphor,” . Language and Style , 4 : 273 – 278 .
  • Frentz , Thomas S. 1972 . “A Psycholinguistic Approach to Metaphor,” . Paper presented to SCA . 1972 , Chicago.
  • Jordan , William J. , Flanagan , Lyndia and Wineinger , Ronald . 1975 . “Novelty and Recall Effects of Animate and Inanimate Metaphorical Discourse,” . Central States Speech Journal , 26 : 29 – 33 .
  • Miller , George A. 1969 . “A Psychological Method to Investigate Verbal Concepts,” . Journal of Mathematical Psychology , 6 : 169 – 191 .
  • Jordan , William J. and McLaughlin , Margaret L. 1974 . “Bimodality in Descriptive Language,” . Paper presented to SCA . 1974 , Chicago.
  • Mawson , C.O.S. 1936 . Roget's Thesaurus of the English Language in Dictionary Form , Garden City, New York : Garden City Books .
  • McLaughlin , Margaret L. and Steinhorst , Cort . 1974 . “METRISORT, a FORTRAN IV Program for Generating Distance Estimates from Free Sort Data,” . Texas Tech University . unpublished computer program
  • Young , Forrest W. 1968 . “TORSCA‐9, a FORTRAN IV Program for Nonmetric Multidimensional Scaling,” . Behavioral Science , 13 : 343

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