REFERENCES
- Agha , S. , Karlyn , A. , & Meekers , D. ( 2001 ). The promotion of condom use in non-regular sexual partnerships in urban Mozambique . Health Policy and Planning , 16 , 144 – 151 .
- American Public Health Association ( 2000 ). Media advocacy manual . Retrieved January 7, 2007, from http://www.apha.org/news/Media_Advocacy_Manual.pdf
- Bandura , A. ( 1994 ). Social cognitive theory and exercise of control over HIV Infection . In R. J. DiClemente & J. L. Peterson (Eds.), Preventing AIDS: Theories and methods of behavioral interventions (pp. 25 – 29 ). New York : Plenum Press .
- Bandura , A. ( 1997 ). Self efficacy: The exercise of control . New York : Freeman .
- Baranowski , T. , Perry , C. L. , & Parcel , G. S. ( 2002 ). How individuals, environments, and health behavior interact . In K. Glanz , B. K. Rimer , & F. M. Lewis (Eds.), Health behavior and health education: Theory, research, and practice ( , 3rd ed. , pp. 165 – 184 ). San Francisco : Jossey-Bass .
- Basu , A. M. ( 1990 ). Cultural influences on healthcare use: Two regional groups in India . Studies in Family Planning , 21 , 275 – 286 .
- Bhatia , J. C. , & Cleland , J. ( 1995 ). Determinants of maternal care in a region of South India . Health Transition Review , 5 , 127 – 142 .
- Blanc , A. K. ( 2001 ). The effect of power in sexual relationships on sexual and reproductive health: An examination of the evidence . Studies in Family Planning , 32 , 189 – 213 .
- Census of India ( 2001a ). Number of literates and literacy rates . Retrieved January 24, 2008, from http://www.censusindia.gov.in/Census_Data_2001/India_at_glance/literates1.aspx
- Census of India ( 2001b ). Population finder: State-wise details . Retrieved January 24, 2008, from http://www.censusindia.gov.in/population_finder/State_Master.aspx?State_Code=10
- Center for Reproductive Rights ( 2000 ). The Bush global gag rule: A violation of international human rights . Retrieved January 7, 2007, from http://www.crlp.org/pdf/pub_bp_bushggr_violation.pdf
- Clift , E. (1998). IEC Interventions for health: A 20-year retrospective on dichotomies and directions. Journal of Health Communication , 3, 367–375.
- Communication Initiative Network ( 2002 ). Taru-India . Retrieved December 14, 2006, from http://www.comminit.com/en/node/116485
- Degraff , D. S. , Bilsborrow , R. E. , & Guilkey , D. K. ( 1997 ). Community-level determinants of Department for International Development (DFID). Monitoring and evaluating information and communication for development programs: Guidelines . Retrieved January 24, 2008, from http://www.dfid.gov.uk/pubs/files/icd-guidelines.pdf
- Duff , D. C. , Singhal , A. , & Witte , K. ( 2005 ). Health literacy and mass mediated interventions: Effects of Taru, a reproductive health soap opera in India . Studies in Communication Sciences , 5 , 171 – 182 .
- Dutta-Bergman , M. J. ( 2005 ). Theory and practice in health communication campaigns: A critical interrogation . Journal of Health Communication , 18 , 103 – 122 .
- Dwivedi , L. K. , & Ram , F. ( 2006 ). Change and determinants of contraceptive use in Uttar Pradesh . In A. Pandey (Ed.), Biostatistical aspects of health and population (pp. 270 – 278 ). New Delhi : Hindustan Publishing Corporation .
- Family Health International ( 1994 ). AIDSCAP: Policy and advocacy in HIV/AIDS prevention . Retrieved January 7, 2007, from www.fhi.org/en/HIVAIDS/pub/guide/BCC+Handbooks/Policy+and+Advocacy+in+HIVAIDS+Prevention.htm
- Fishbein , M. ( 2000 ). The role of theory in HIV prevention . AIDS Care , 12 , 273 – 278 .
- Fishbein , M. , & Ajzen , I. ( 1975 ). Belief, attitude, intention and behavior: An introduction to theory and research . Boston : Addison-Wesley .
- Fishbein , M. , & Cappella , J. ( 2006 ). The role of theory in developing effective health communications . Journal of Communication , 56 , S1 – S17 .
- Fishbein , M. , Middlestadt , S. E. , & Hitchcock , P. J. ( 1991 ). Using information to change sexually transmitted disease-related behaviors: An analysis based on the theory of reasoned action . In J. N. Wasserheit , S. O. Aral , & K. K. Holmes (Eds.), Research issues in human behavior and sexually transmitted diseases in the AIDS era (pp. 243 – 257 ). Washington , DC : American Society for Microbiology .
- Futures Group, Reproductive Health Survey ( 2005 ). Uttar Pradesh. The policy project works with host-country governments and civil society groups . Retrieved January 7, 2007, from http://www.policyproject.com/pubs/countryreports/IND_RHIS-UP.pdf
- Goodburn , E. A. , & Chowdhury , M. ( 1995 ). Beliefs and practices regarding delivery and postpartum paternal morbidity in rural Bangladesh . Studies in Family Planning , 26 , 22 – 32 .
- International Institute of Population Sciences ( 2006 ). Population policies and family planning programs in India: A review and recommendations . Retrieved January 8, 2007, from http://www.iipsindia.org/nl/nl47jan12/pp & fp.pdf
- International Planned Parenthood Foundation ( 2001 ). Advocacy guide for sexual and reproductive health and rights. Impact Alliance (4.2.4) . Retrieved January 7, 2007, from http://www.impactalliance.org/ev_en.php?ID=3576_201&ID2=DO_TOPIC
- Jacobs , B. , Kambugu , F. S. , Whitworth , J. A. , Ochwo , M. , Pool , R. , Lwanga , A. , Tifft , S. , Lule , J. , & Cutler , J. R. (2003). Social marketing of pre-packaged treatment for men with urethral discharge (Clear Seven) in Uganda. International Journal of STD and AIDS , 14, 216–221.
- Johns Hopkins Bloomberg School of Public Health ( 2003 ). Reaching men to improve reproductive health for all implementation guide. Center for Communication Programs (CCP) . Retrieved January 29, 2008, from http://www.jhuccp.org/igwg/
- Kim , Y. M. , Kols , A. , Nyakauru , R. , Marangwanda , C. , & Chibatamoto , P. ( 2001 ). Promoting sexual responsibility among young people in Zimbabwe . International Family Planning Perspectives , 27 , 11 – 19 .
- Kotler , P. , & Zaltman , G. ( 1971 ). Social marketing: An approach to planned social change . Journal of Marketing , 35 , 3 – 12 .
- Linkage Project ( 2004 ). Linkages India final report (1997–2004). Linkages Project: A worldwide project improving infant and young child feeding . Retrieved January 31, 2007, from http://www.linkagesproject.org/media/publications/Technical%20Reports/Indiafinalreport.pdf
- Ministry of Health and Family Welfare (MOHFW), Government of India. (n.d.) . Information, education and communication . Retrieved December 17, 2006, from http://mohfw.nic.in/dofw%20website/family%20welfare%20programme/iec.htm
- National Cancer Institute ( 2005 ). Theory at a glance: A guide for health promotion and practice. Comprehensive Cancer Information-National Cancer Institute . Retrieved January 25, 2007, from http://www.nci.nih.gov/PDF/481f5d53-63df-41bc-bfaf-5aa48ee1da4d/TAAG3.pdf
- National Family Health Survey (NFHS) ( 2006 ). India . Key findings from NFHS-3: 2005–2006. Retrieved January 24, 2008, from http://www.nfhsindia.orgzfactsheet.html
- Olenick , I. ( 2000 ). Women's exposure to mass media is linked to attitudes toward contraception in Pakistan, India and Bangladesh . International Family Planning Perspectives , 26 , 48 – 50 .
- PATH. ( 2004 ). Family planning program issues . Reproductive Health Outlook . Retrieved January 25, 2008, from http://www.rho.org/html/files/RHO_fpp_12–19-04.pdf
- Peters , D. H. , Mirchandani , G. G. , & Hansen , P. M. ( 2004 ). Strategies for engaging the private sector in sexual and reproductive health: how effective are they? Health Policy and Planning , 19 , i5 – i21 .
- Population Reference Bureau ( 2006 ). Population bulletin . Retrieved December 24, 2008, from http://www.prb.org/pdf06/61.3IndiasPopulationReality_Eng.pdf
- Population Services International (PSI) ( 2005a ). Social marketing strategies for maternal and child health in the states of Uttar Pradesh, Uttaranchal, and Jharkhand, India. Development Experience Clearinghouse . Retrieved January 7, 2007, from http://pdf.dec.org/pdf_docs/Pdacf308.pdf
- Population Services International (PSI) ( 2005b ). India: Over one billion served. PSI: Social Marketing and Behavior Change Worldwide . Retrieved December 22, 2006, from http://www.psi.org/news/0903a.html
- Population Services International (PSI) ( 2007 ). Concept paper: PSI behavior change framework “bubbles”: Proposed revision. PSI: Social Marketing and Behavior Change Worldwide . Retrieved January 3, 2007, from http://www.psi.org/research/documents/behaviorchange.pdf
- Prochaska , J. O. , & DiClemente , C. C. ( 1992 ). Stages of change in the modification of problem behaviors . Progress in Behavior Modification , 8 , 184 – 218 .
- Prochaska , J. O. , Redding , C. A. , Harlow , L. L. , Rossi , J. S. , & Velicer , W. F. ( 1994 ). The transtheoretical model of change and HIV prevention: A review . Health Education Quarterly , 21 , 471 – 486 .
- Quiroz , M. T. , & Cano , A. M. ( 1988 ). Los antecendentes y condiciones de la produccion de telenovelas en el Peru . Estudios sobre las Culturas Contemporaneas , 2 , 187 – 221 .
- Reproductive Health Response in Conflict Consortium ( 2004 ). HIV/AIDS prevention and control: A short course for humanitarian workers . Retrieved January 24, 2008, from http://www.rhrc.org/resources/index.cfm?sector=sti
- Retherford , R. D. , & Mishra , V . ( 1997 ). Media exposure increases contraceptive use . National Family Health Service Bulletin , 7 , 1 – 7 .
- Rogers , E. M. , Vaughan , P. W. , Ramadhan , M. A. , Rao , N. S. , Svenkerud , P. , & Sood , S. ( 1999 ). Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania . Studies in Family Planning , 30 , 193 – 211 .
- Rosenstock , I. M. ( 1974 ). The health belief model and preventive health behavior . Health Education Monographs , 2 , 354 – 386 .
- Rosenstock , I. M. , Strecher , V. J. , & Becker , M. H. ( 1994 ). The health belief model and HIV risk behavior change . In R. J. DiClemente & A. L. Peterson (Eds.), Preventing AIDS: Theories and methods of behavioral interventions (pp. 5 – 24 ). New York : Plenum Press .
- Saksena , D. N. , & Rastogi , S. R. ( 1988 ). The reach and effectiveness of media for popularizing the family planning program . Journal of Family Welfare , 35 , 26 – 38 .
- Singhal , A. ( 2004 ). Overview and executive summary of Taru project—Qualitative reports. PCI-Media Impact . Retrieved January 5, 2007, from http://www.population.org/multimedia/Taru-Qual-reports-exec-summary1.pdf
- Singhal , A. , Papa , M. J. , Sharma , D. , Pant , S. , Worrell , T. , Muthuswamy , N. , & Witte , K. ( 2006 ). Entertainment-education and social change: The communicative dynamics of social capital . Journal of Creative Communications , 1 , 1 – 18 .
- Singhal , A. , & Rogers , E. M. ( 1999 ). Entertainment-education: A communication strategy for social change . New Jersey : Lawrence Earlbaum Associates .
- Singhal , A. , Sharma , D. , Papa , M. J. , & Witte , K. ( 2004 ). Air cover and ground mobilization: Integrating entertainment-education broadcasts with community listening and service delivery in India . In A. Singhal , M. Cody , E. M. Rogers , & M. Sabido (Eds.), Entertainment-education and social change: History, research, and practice (pp. 351 – 376 ). New Jersey : Lawrence Earlbaum Associates .
- Singhal , A. , Witte , K. , Muthuswamy , N. , & Duff , D. ( 2003 ). Overview and executive summary of Taru project—Quantitative reports. PCI-Media Impact . Retrieved January 5, 2007, from http://www.population.org/multimedia/Taru-Quantiative-reports-exec-summary2.pdf.
- Social Action Forum for Manav Adhikar. (n.d.) Discrimination of the girl child in Uttar Pradesh. National Commission for Women . Retrieved December 17, 2006, from http://ncw.nic.in/pdfreports/DISCRIMINATION_OF_THE_GIRL_CHILD_IN_UTTAR_PRADESH.pdf
- Stephenson , R. , & Tsui , A. O. ( 2002 ). Contextual influences on reproductive health service use in Uttar Pradesh, India . Studies in Family Planning , 33 , 309 – 320 .
- Storey , D. , Boulay , M. , Karki , Y. , Heckert , K. , & Karmacha , D. M. ( 1999 ). Impact of the integrated radio communication project in Nepal, 1994–97 . Journal of Health Communication , 4 , 271 – 294 .
- Turning Point (n.d.) . The basics of social marketing. Turning Point: Collaborating for a New Century in Public Health . Retrieved January 3, 2007, from http://www.turningpointprogram.org/Pages/pdfs/social_market/smc_basics.pdf
- U.K. Department for International Development ( 2005 ). Monitoring and evaluating information and communication for development programs: Guidelines . Retrieved January 24, 2008 from http://www.dfid.gov.uk/pubs/files/icd-guidelines.pdf
- United Nations Population Fund ( 2002 ). Communication/behavior change tools: Entertainment-education . Retrieved, December 26, 2006, from http://www.unfpa.org/upload/lib_pub_file/160_filename_bccprogbrief1.pdf
- United Nations Population Information Network ( 1994 ). United Nations. Chapter XI, Population, Information, and Communication Section B11.23–ICPD on IEC. Retrieved December 19, 2006, from http://www.un.org/popin/icpd/conference/offeng/poa.html
- U.S. Agency for International Development ( 2006 ). Innovations in family planning services phase II (IFPS II) . Retrieved December 14, 2006, from http://www.usaid.gov/in/Pdfs/RH.pdf
- U.S. Department for Health and Human Services, National Institutes of Health, & National Cancer Institute ( 2004 ). Making health communication programs work . Bethesda , MD : National Cancer Institute .
- Valente , S. ( 1998 ). Mass media and interpersonal influence in a reproductive health communication campaign in Bolivia . Communication Research , 25 , 96 – 124 .
- Van Rossem , R. , & Meekers , D. ( 2000 ). An evaluation of the effectiveness of targeted social marketing to promote adolescent and young reproductive health in Cameroon . AIDS Education and Prevention , 12 , 383 – 404 .
- Witte , K. ( 1992 ). Putting the fear back into fear appeals: The extended parallel process model . Communication Research , 59 , 329 – 349 .
- Witte , K. , & Allen , M. ( 2000 ). A meta-analysis of fear appeals: Implications for effective public health campaigns . Health Education and Behavior , 27 , 591 – 615 .
- Witte , K. , Cameron , K. A. , Lapinski , M. K. , & Nzyuko , S. ( 1998 ). A theoretically-based evaluation of HIV/AIDS prevention campaigns along the Trans-Africa Highway in Kenya . Journal of Health Communication , 3 , 345 – 363 .
- World Bank ( 2005 ). Bihar . Towards a development strategy. Retrieved December 28, 2006, from http://siteresources.worldbank.org/INTINDIA/Resources/Bihar_report_final_June2005.pdf
- World Health Organization (WHO) ( 2004 ). Media advocacy . Retrieved December 21, 2006, from http://www.who.int/tobacco/policy/media_advocacy/en/
- World Health Organization (WHO) ( 2007 ). Chapter 3: Improve maternal health . In Millennium health goals and India—Final report Mar 2006. Retrieved January 7, 2007, from http://www.whoindia.org/linkfiles/mdg_chapter-03.pdf
- WHO, UNICEF, UNFPA, & World Bank ( 2007 ). Maternal mortality in 2005 . Retrieved April 13, 2008, from http://www.who.int/whosis/mme_2005.pdf