387
Views
4
CrossRef citations to date
0
Altmetric
Original Articles

Applying a platform to expand sales

, &
Pages 837-852 | Received 10 Jan 2018, Accepted 08 Nov 2019, Published online: 03 Mar 2020

References

  • Armstrong, M. (2006). Competition in two-sided markets. The RAND Journal of Economics, 37(3), 668–691. doi:10.1111/j.1756-2171.2006.tb00037.x
  • Baye, M., & Morgan, J. (2001). Information gatekeepers on the internet and the competitiveness of homogeneous product markets. American Economic Review, 91 (3), 454–474. doi:10.1257/aer.91.3.454
  • Cattani, K., Gilland, W., Heese, H., & Swaminathan, J. (2006). Boiling frogs: Pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel. Production and Operations Management, 15, 40–56.
  • David, A., & Adida, E. (2015). Competition and coordination in a two-channel supply chain. Production and Operations Management, 24 (8), 1358–1370. doi:10.1111/poms.12327
  • Edelman, B., & Wright, J. (2015). Price coherence and excessive intermediation. The Quarterly Journal of Economics, 130(3), 1283–1328. doi:10.1093/qje/qjv018
  • Emrich, O., Paul, M., & Rudolph, T. (2015). Shopping benefits of multichannel assortment integration and the moderating role of retail type. Journal of Retailing, 91(2), 326–342. doi:10.1016/j.jretai.2014.12.003
  • Galeotti, A., & Moraga-Gonzalez, J. (2009). Platform intermediation in a market for differentiated products. European Economic Review, 53 (4), 417–428. doi:10.1016/j.euroecorev.2008.08.003
  • Guo, L., & Iyer, G. (2013). Multilateral bargaining and downstream competition. Marketing Science, 32(3), 411–430. doi:10.1287/mksc.1120.0766
  • Hotelling, H. (1929). Stability in competition. The Economic Journal, 39(153), 41–57. doi:10.2307/2224214
  • Huang, W., & Swaminathan, J. (2009). Introduction of a second channel: Implications for pricing and profits. European Journal of Operational Research, 194 (1), 258–279. doi:10.1016/j.ejor.2007.11.041
  • Inderst, R., & Shaffer, G. (2007). Retail mergers, buyer power, and product variety. The Economic Journal, 117(516), 45–67. doi:10.1111/j.1468-0297.2007.02001.x
  • Inderst, R., & Wey, C. (2003). Bargaining, mergers, and technology choice in bilaterally oligopolistic industries. The Rand Journal of Economics, 34(1), 1–19. doi:10.2307/3087440
  • Iyer, G., & Villas-Boas, J. M. (2003). A bargaining theory of distribution channels. Journal of Marketing Research, 40 (1), 80–100. doi:10.1509/jmkr.40.1.80.19134
  • Jiang, G., Tadikamalla, P. R., Shang, J., & Zhao, L. (2016). Impacts of knowledge on online brand success: An agent-based model for online market share enhancement. European Journal of Operational Research, 248 (3), 1093–1103. doi:10.1016/j.ejor.2015.07.051
  • Katz, M., & Shapiro, C. (1985). Network externalities, competition, and compatibility. American Economic Review, 75(3), 424–440.
  • Li, Y., Lin, Z., Xu, L., & Swain, A. (2015). Do the electronic books reinforce the daynamics of book supply chain market? - A theoretical analysis. European Journal of Operational Research, 245 (2), 591–601. doi:10.1016/j.ejor.2015.01.048
  • Nash, J. F. (1950). The bargaining problem. Econometrica, 18(2), 155–162. doi:10.2307/1907266
  • Ou, C., Pavlou, P., & Davison, R. (2014). Swift guanxi and online marketplaces: The role of computer-mediated communication technologies. MIS Quarterly, 38(1), 209–230. doi:10.25300/MISQ/2014/38.1.10
  • Rochet, J.-C., & Tirole, J. (2003). Platform competition in two-sided markets. Journal of the European Economic Association, 1(4), 990–1029. doi:10.1162/154247603322493212
  • Rochet, J.-C., & Tirole, J. (2006). Two-sided markets: A progress report. The Rand Journal of Economics, 37(3), 645–667. doi:10.1111/j.1756-2171.2006.tb00036.x
  • Rysman, M. (2009). The economics of two-sided markets. Journal of Economic Perspectives, 23(3), 125–143. doi:10.1257/jep.23.3.125
  • Tsay, A., & Agrawal, N. (2009). Channel conflict and coordination in the e-commerce age. Production and Operations Management, 13 (1), 93–110. doi:10.1111/j.1937-5956.2004.tb00147.x
  • Weyl, E. G. (2010). A price theory of multi-sided platform. American Economic Review, 100(4), 1642–1672. doi:10.1257/aer.100.4.1642
  • Zhang, W.-G., Zhang, Q., Mizgier, K. J., & Zhang, Y. (2017). Integrating the customers’ perceived risks and benefits into the triple-channel retailing. International Journal of Production Research, 55(22), 6676–6690. doi:10.1080/00207543.2017.1336679

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.