References
- Aust, G., & Buscher, U. (2014). Cooperative advertising models in supply chain management: A review. European Journal of Operational Research, 234(1), 1–14. https://doi.org/https://doi.org/10.1016/j.ejor.2013.08.010
- Balakrishnan, A., Sundaresan, S., & Zhang, B. (2014). Browse-and-switch: Retail-online competition under value uncertainty. Production and Operations Management, 23(7), 1129–1145. https://doi.org/https://doi.org/10.1111/poms.12165
- Basak, S., Basu, P., Avittathur, B., & Sikdar, S. (2017). A game theoretic analysis of multichannel retail in the context of “showrooming”. Decision Support Systems, 103, 34–45. https://doi.org/https://doi.org/10.1016/j.dss.2017.09.002
- Bell, D. R., Gallino, S., & Moreno, A. (2018). Offline showrooms in omnichannel retail: Demand and operational benefits. Management Science, 64(4), 1629–1651. https://doi.org/https://doi.org/10.1287/mnsc.2016.2684
- Berger, P. D. (1972). Vertical cooperative advertising ventures. Journal of Marketing Research, 9(3), 309–312. https://doi.org/https://doi.org/10.1177/002224377200900310
- Berger, P. D., Lee, J., & Weinberg, B. D. (2006). Optimal cooperative advertising integration strategy for organizations adding a direct online channel. Journal of the Operational Research Society, 57(8), 920–927. https://doi.org/https://doi.org/10.1057/palgrave.jors.2602069
- Berger, P. D., & Magliozzi, T. (1992). Optimal co-operative advertising decisions in direct-mail operations. Journal of the Operational Research Society, 43(11), 1079–1086. https://doi.org/https://doi.org/10.1057/jors.1992.165
- Chutani, A., & Sethi, S. P. (2018). Dynamic cooperative advertising under manufacturer and retailer level competition. European Journal of Operational Research, 268(2), 635–652. https://doi.org/https://doi.org/10.1016/j.ejor.2018.02.027
- Corbett, C. J., Zhou, D., & Tang, C. S. (2004). Designing supply contracts: Contract type and information asymmetry. Management Science, 50(4), 550–559. https://doi.org/https://doi.org/10.1287/mnsc.1030.0173
- Dant, R. P., & Berger, P. D. (1996). Modelling cooperative advertising decisions in franchising. Journal of the Operational Research Society, 47(9), 1120–1136. https://doi.org/https://doi.org/10.1057/jors.1996.141
- Dzyabura, D., & Jagabathula, S. (2018). Offline assortment optimization in the presence of an online channel. Management Science, 64(6), 2767–2786. https://doi.org/https://doi.org/10.1287/mnsc.2016.2708
- FreshPlaza.com. (2017, February 24). China’s JD.com opens off-line stores. https://www.freshplaza.com/article/171401/Chinas-JD.com-opens-off-line-stores/
- Gao, F., & Su, X. (2017). Online and offline information for omnichannel retailing. Manufacturing & Service Operations Management, 19, 84–98. https://doi.org/https://doi.org/10.1287/msom.2016.0593
- Gou, Q., Zhang, J., Liang, L., Huang, Z., & Ashley, A. (2014). Horizontal cooperative programmes and cooperative advertising. International Journal of Production Research, 52(3), 691–712. https://doi.org/https://doi.org/10.1080/00207543.2013.827809
- Gu, Z., & Xie, Y. (2013). Facilitating fit revelation in the competitive market. Management Science, 59(5), 1196–1212. https://doi.org/https://doi.org/10.1287/mnsc.1120.1594
- He, X., Prasad, A., & Sethi, S. P. (2009). Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback stackelberg strategies. Production and Operations Management, 18, 78–94. https://doi.org/https://doi.org/10.1111/j.1937-5956.2009.01006.x
- Huang, Z., & Li, S. X. (2001). Co-op advertising models in manufacturer-retailer supply chains: A game theory approach. European Journal of Operational Research, 135(3), 527–544. https://doi.org/https://doi.org/10.1016/S0377-2217(00)00327-1
- Jing, B. (2018). Showrooming and webrooming: Information externalities between online and offline sellers. Marketing Science, 37(3), 469–483. doi: https://doi.org/10.1287/mksc.2018.1084.
- Jørgensen, S., & Gromova, E. (2016). Sustaining cooperation in a differential game of advertising goodwill accumulation. European Journal of Operational Research, 254(1), 294–303. https://doi.org/https://doi.org/10.1016/j.ejor.2016.03.029
- Jørgensen, S., Sigue, S. P., & Zaccour, G. (2000). Dynamic cooperative advertising in a channel. Journal of Retailing, 76(1), 71–92. https://doi.org/https://doi.org/10.1016/S0022-4359(99)00024-X
- Jørgensen, S., & Zaccour, G. (2014). A survey of game-theoretic models of cooperative advertising. European Journal of Operational Research, 237(1), 1–14. https://doi.org/https://doi.org/10.1016/j.ejor.2013.12.017
- Karray, S., & Amin, S. H. (2015). Cooperative advertising in a supply chain with retail competition. International Journal of Production Research, 53(1), 88–105. https://doi.org/https://doi.org/10.1080/00207543.2014.925602
- Karray, S., & Sigué, S. P. (2018). Joint advertising of complementary products sold through an independent retailer. International Journal of Production Research, 56(15), 5222–5233. https://doi.org/https://doi.org/10.1080/00207543.2017.1399224
- Krajewska, M. A., Kopfer, H., Laporte, G., Ropke, S., & Zaccour, G. (2008). Horizontal cooperation among freight carriers: Request allocation and profit sharing. Journal of the Operational Research Society, 59(11), 1483–1491. https://doi.org/https://doi.org/10.1057/palgrave.jors.2602489
- Letizia, P., Pourakbar, M., & Harrison, T. (2018). The impact of consumer returns on the multichannel sales strategies of manufacturers. Production and Operations Management, 27(2), 323–349. https://doi.org/https://doi.org/10.1111/poms.12799
- Li, Z., Gilbert, S. M., & Lai, G. (2014). Supplier encroachment under asymmetric information. Management Science, 60(2), 449–462. https://doi.org/https://doi.org/10.1287/mnsc.2013.1780
- Lozano, S., Moreno, P., Adenso-Díaz, B., & Algaba, E. (2013). Cooperative game theory approach to allocating benefits of horizontal cooperation. European Journal of Operational Research, 229(2), 444–452. https://doi.org/https://doi.org/10.1016/j.ejor.2013.02.034
- Lu, F., Tang, W., Liu, G., & Zhang, J. (2019). Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price. Omega, 86, 87–106. doi: https://doi.org/10.1016/j.omega.2018.07.003.
- Mehra, A., Kumar, S., & Raju, J. S. (2018). Competitive strategies for brick-and-mortar stores to counter “showrooming”. Management Science, 64(7), 3076–3090. https://doi.org/https://doi.org/10.1287/mnsc.2017.2764
- Mukhopadhyay, S. K., Su, X., & Ghose, S. (2009). Motivating retail marketing effort: Optimal contract design. Production and Operations Management, 18(2), 197–211. https://doi.org/https://doi.org/10.1111/j.1937-5956.2009.01014.x
- Myerson, R. B. (1979). Incentive compatibility and the bargaining problem. Econometrica, 47(1), 61–73. https://doi.org/https://doi.org/10.2307/1912346
- National Bureau of Statistics of China. (2019, February 28). Statistical communiqué of the People's Republic of China on the 2018 national economic and social development. https://www.stats.gov.cn/english/PressRelease/201902/t20190228_1651335.html
- Ofek, E., Katona, Z., & Sarvary, M. (2011). “Bricks and clicks”: The impact of product returns on the strategies of multichannel retailers. Marketing Science, 30(1), 42–60. https://doi.org/https://doi.org/10.1287/mksc.1100.0588
- Rao, S., Rabinovich, E., & Raju, D. (2014). The role of physical distribution services as determinants of product returns in internet retailing. Journal of Operations Management, 32(6), 295–312. https://doi.org/https://doi.org/10.1016/j.jom.2014.06.005
- SeyedEsfahani, M. M., Biazaran, M., & Gharakhani, M. (2011). A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains. European Journal of Operational Research, 211(2), 263–273. https://doi.org/https://doi.org/10.1016/j.ejor.2010.11.014
- Wang, J., Wu, X., & Krishnan, V. (2018). Decision structure and performance of networked technology supply chains. Manufacturing & Service Operations Management, 20, 199–216. https://doi.org/https://doi.org/10.1287/msom.2017.0619
- Xie, J., & Wei, J. C. (2009). Coordinating advertising and pricing in a manufacturer-retailer channel. European Journal of Operational Research, 197(2), 785–791. https://doi.org/https://doi.org/10.1016/j.ejor.2008.07.014
- Yang, J., Xie, J., Deng, X., & Xiong, H. (2013). Cooperative advertising in a distribution channel with fairness concerns. European Journal of Operational Research, 227(2), 401–407. https://doi.org/https://doi.org/10.1016/j.ejor.2012.12.011
- Yue, J., Austin, J., Wang, M. C., & Huang, Z. (2006). Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. European Journal of Operational Research, 168(1), 65–85. https://doi.org/https://doi.org/10.1016/j.ejor.2004.05.005
- Zhao, L., Zhang, J., & Xie, J. (2016). Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain. International Journal of Production Research, 54(9), 2541–2551. https://doi.org/https://doi.org/10.1080/00207543.2015.1096978