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Journal of Organizational Behavior Management Volume 31, 2011 - Issue 3
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Book Review

The Retail Laboratory: Lessons From an Anthropologist

Underhill, P. (2009). Why We Buy: The Science of Shopping (Rev. ed.). New York, NY: Simon & Schuster

Jeanine P. Stratton Department of Business and Accounting, Furman University, Greenville, South Carolina, USACorrespondence[email protected]
,
V. Alexandra Moser Department of Business and Accounting, Furman University, Greenville, South Carolina, USA
&
Caroline H. Wallace Department of Business and Accounting, Furman University, Greenville, South Carolina, USA
Pages 210-214 | Published online: 17 Aug 2011

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  • Sigurdsson , V. , Engilbertsson , H. and Foxall , G. 2010 . The effects of point-of-purchase display on relative sales: An in-store experimental evaluation . Journal of Organizational Behavior Management , 30 : 222 – 233 .
  • Sigurdsson , V. , Foxall , G. and Saevarsson , H. 2010 . In-store experimental approach to pricing and consumer behavior . Journal of Organizational Behavior Management , 30 : 234 – 246 .
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