References
- Athey, S., Bickel, P. J., Chen, A., Imbens, G., and Pollmann, M. (2021), “Semiparametric Estimation of Treatment Effects in Randomized Experiments,” Technical Report, National Bureau of Economic Research.
- Azevedo, E. M., Deng, A., Olea, J. L. M., Rao, J., and Glen Weyl, E. (2018), “The a/b Testing Problem,” in Proceedings of the 2018 ACM Conference on Economics and Computation, pp. 461–462.
- Fisher, R. A. (1937), The Design of Experiments, Edinburgh; London: Oliver and Boyd.
- Gu, J., and Koenker, R. (2020), “Invidious Comparisons: Ranking and Selection as Compound Decisions,” arXiv preprint arXiv:2012.12550.
- Gupta, S., Kohavi, R., Tang, D., Xu, Y., Andersen, R., Bakshy, E., Cardin, N., Chandran, S., Chen, N., Coey, D. (2019), “Top Challenges from the First Practical Online Controlled Experiments Summit,” ACM SIGKDD Explorations Newsletter, 21, 20–35. DOI: 10.1145/3331651.3331655.
- Kohavi, R., Tang, D., and Xu, Y. (2020), Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, Cambridge: Cambridge University Press.
- Lewis, R. A., and Rao, J. M. (2015), “The Unfavorable Economics of Measuring the Returns to Advertising,” The Quarterly Journal of Economics, 130, 1941–1973. DOI: 10.1093/qje/qjv023.
- Mogstad, M., Romano, J. P., Shaikh, A., and Wilhelm, D. (2020), “Inference for Ranks with Applications to Mobility across Neighborhoods and Academic Achievement across Countries,” Technical Report, National Bureau of Economic Research.
- Morganstein, D., and Wasserstein, R. (2014), “ASA Statement on Value-Added Models,” Statistics and Public Policy, 1, 108–110. DOI: 10.1080/2330443X.2014.956906.
- Neyman, J. (1923/1990), “On the Application of Probability Theory to Agricultural Experiments, Essay on Principles. Section 9,” Statistical Science, 5, 465–472.
- Senn, S. S. (2008), Statistical Issues in Drug Development (Vol. 69), Hoboken, NJ: Wiley.
- Wasserstein, R. L., and Lazar, N. A. (2016), “The ASA Statement on p-values: Context, Process, and Purpose,” The American Statistician, 70, 129–133. DOI: 10.1080/00031305.2016.1154108.
- Wu, C. F. J., and Hamada, M. S. (2011), Experiments: Planning, Analysis, and Optimization (Vol. 552), New York: Wiley.