Corrective Advertising

References

• Power to issue the corrective sanction stems from the Federal Trade Commission Act, 15 U.S.C. Sec. 54 1970. This section, referred to as Section Five of the original act, gives the FTC the power to regulate false or deceptive practices in or affecting commerce
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• 1977 . 562 F.2d 749 (D.C. Cir., cert. denied, 98 S.Ct. 1575 (1978)
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• FTC Rules . 16 C.F.R. secs. 2.21-.34.
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• 1970 . Federal Trade Commission Act, 15 U.S.C. Sec. 45 (c)
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• Warner-Lambert v. Federal Trade Commission, 562 F.2d at 749, cert. denied, 98 S.Ct. at 1575
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• Id. 562 F.2d at 763
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• Id. at 760
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• Federal Trade Commission . 1978 . News Summary , September 22 : 1
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• Id
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• Warner-Lambert v. FTC, 562 F.2d at 763
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• News Summary, supra note 8, at 1
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• 1942 . Haskelite Manufacturing Corp. v. FTC, 127 F.2d 765 (7th Cir.
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• Campbell Soup Company . 1967–1970 . See, Transfer Binder) CCH Trade Reg. Rep. Par. 19, 261
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• Lemke , E. 1970 . “Souped Up Affirmative Disclosure Orders of the Federal Trade Commission,” . Mich. J. Leg. Reform , 4 1970
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• Rosden , R. and Rosden , P. 1978 . The Law of Advertising Sec. 9:01(2), Firestone Tire and Rubber Company, (1970–1973 Transfer Binder) CCH Trade Reg. Rep. Par. 19,373.
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• Haskelite Manufacturing Corp. v. FTC . 1967 . See, 127 F.2d at 765, FTC v. J.B. Williams Company, 381 F.2d 884 (6th Cir.
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• Campbell Soup Company . 1967–1970 . Transfer Binder) CCH Trade Reg. Rep. Par. 19,261
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• Firestone Tire and Rubber Company . 1970–1973 . Transfer Binder) CCH Trade Reg. Rep. Par. 19,373
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• Id. at Par. 20,112
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• Id. at Par. 20,263
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• Sun Oil Company . 1970–1973 . Transfer Binder) CCH Trade Reg. Rep. Par. 20,658
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• Transfer Binder) CCH Trade Reg. Rep. Par. 20,658, Id
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• Bristol-Myers, American Home Products, and Sterling Drug . 1970–1973 . Transfer Binder) CCH Trade Reg. Rep. Par. 20,263; American Home Products Corporation, 1970–1973 Transfer Binder) CCH Trade Reg. Rep. Par. 19,673
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• Coca-Cola Company . 1970–1973 . Transfer Binder) CCH Trade Reg. Rep. Par. 19,351
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• Standard Oil of California . 1970–1973 . Transfer Binder) CCH Trade Reg. Rep. Par. 19,352
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• ITT Continental Baking Company . 1970–1973 . Transfer Binder) CCH Trade Reg. Rep. Par. 19,681
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• Sept. 27 1971 . Sept. 27 , See, 69 Newsweek 98, at col. 1, When questioned about the effectiveness of corrective advertising, Robert Pitofsky, then director of the FTC Bureau of Consumer Protection (now an FTC commissioner), said, “We have a hunch that these ads won't lose the company any sales at all, their candor may even produce better sales.”
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• Sugar Association, Inc. 1970–1973 . Transfer Binder) CCH Trade Reg. Rep. Par. 20,085
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• Id. The advertisements were to run as follows: McCall's, Dec, 1972; Saturday Review, Dec, 1972; National Geographic, Feb., 1973; Time, Feb., 1973; Vogue, Feb., 1973; Parent's, Apr., 1973; and Reader's Digest, Apr., 1973
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• Ocean Spray Cranberries, Inc. 1970–1973 . Transfer Binder) CCH Trade Reg. Rep. Par. 19,981
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• Amstar Corporation . 1973–1976 . Transfer Binder) CCH Trade Reg. Rep. Par. 20,356
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• 1973–1976 . Transfer Binder) CCH Trade Reg. Rep. Par. 20,365
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• 1973 . 83 F.T.C. 21
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• Wasem's, Inc. 1973–1976 . Transfer Binder) CCH Trade Reg. Rep. Par. 20,536
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• 1970–1973 . Transfer Binder) CCH Trade Reg. Rep. Par. 20,263
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• Warner-Lambert Company . 1973–1976 . Transfer Binder) CCH Trade Reg. Rep. Par. 21,066
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• Warner-Lambert v. FTC, 562 F.2d at 749
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• Warner-Lambert v. FTC, 562 F.2d at 749 Id
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• Id. at 758
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• Id. at 756
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• 1975 . 425 U.S. 748
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• 1975 . 421 U.S. 809
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• The commercial speech doctrine was instituted in 1942 in Valentine v. Chrestensen, 316 U.S. 376 1942. It limited First Amendment protection to non-commercial speech
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• Warner-Lambert v. FTC . 1973–1976 . Transfer Binder) CCH Trade Reg. Rep. Par. 21,066, Aff-d, 562 F.2d at 749, cert. denied, 98 S.Ct. at 1575
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• 1946 . 327 U.S. 608
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• 1959 . 268 F.2d 461 (9th Cir., cert. denied, 361 U.S. 984 (1959)
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• Id
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• Warner-Lambert v. FTC, 562 F.2d at 760
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• News Summary, supra note 8, at 1
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