3
Views
0
CrossRef citations to date
0
Altmetric
Theory, Practice and Current Developments

Barriers to the Further Utilization of Advertising and Marketing Research in Litigation and Public Policy Formulation

Pages 65-71 | Published online: 18 May 2012

References

  • Brandt , Michael T. and Preston , Ivan L. 1977 . “The Federal Trade Commission's Use of Evidence to Determine Deception.” . Journal of Marketing , 41 Jan. : 54 – 62 .
  • Cohen , Dorothy . 1969 . “The Federal Trade Commission and the Regulation of Advertising in the Consumer Interest.” . Journal of Marketing , 33 Jan. : 40 – 44 .
  • Cohen , Dorothy . 1974 . “The Concept of Unfairness As It Relates to Advertising Regulation.” . Journal of Marketing , 38 July : 8 – 13 .
  • Dyer , Robert F. and Shimp , Terrence A. 1977 . “Enhancing the Role of Marketing Research Inputs to Public Policy and Legal Decisions: Workshop Report in Public Policy Decision Making.” . Journal of Marketing , 41 Jan. : 63 – 67 .
  • Gardner , David M. 1975 . “Deception in Advertising: A Conceptual Approach.” . Journal of Marketing , 39 Jan. : 40 – 66 .
  • Jacoby , Jacob and Small , Constance . 1975 . “The FDA Approach to Defining Misleading Advertising.” . Journal of Marketing , 39 Oct. : 65 – 68 .
  • Jones , Mary Gardner . “The FTC's Need for Social Science Research.” . Proceedings of the 2nd Annual Conference . Edited by: Gardner , D. M. pp. 1 – 9 . College Park , Md. : Association for Research .
  • Meehl , Paul E. 1971 . “Law and the Fireside Inductions: Some Reflections of a Clinical Psychologist.” . Journal of Social Issues , 27 ( 4 ) : 65 – 100 .
  • Wilkie , William L. and Greyser , Steven A. April 1974 . Consumer Research Inputs to Public Policy and Legal Decisions: Workshop Report—Summary Version April , Cambridge , Massachusetts Marketing Science Institute Special Report
  • Wilkie , William L. 1976 . How Consumers Use Product Information: An Assessment of Research in Relation to Public Policy Needs Washington , D.C. Report prepared for the National Science Foundation
  • Wilkie , William L. and Gardner , David M. Dec. 1973 . Marketing Research Inputs to Public Policy: The Case of the FTC Dec. , Cambridge , Massachusetts Marketing Science Institute Working Paper
  • Wilkie , William L. and Cohen , Joel B. “The Marketing Researcher Goes to Washington—Or Does He?” . Working. Paper: Center for Consumer Research . University of Florida .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.