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Research

Professionals and Advertising

A Case Study of Architects' Attitudes

Pages 93-113 | Published online: 18 May 2012

References

  • American Institute of Architects. July 1 1977 . Document 1330 July 1 , Revised, Section 2, E.S. 2.4, R. 205
  • 1977 . Law Week , 4895 July 27 Bates and O'Stein v. State Bar of Arizona, 45
  • Cohen , Joel B. , ed. 1972 . Behavioral Science Foundations of Consumer Behavior , New York : Free Press .
  • Coxe , Weld . 1971 . Marketing Architectural and Engineering Services , New York : Van Nostrand & Reinhold Co. .
  • Fishbein , Martin and Ajzen , Icek . 1975 . Beliefs, Attitudes, Intention and Behavior , Reading , Mass. : Addison-Wesley Co. .
  • Goodman , Leo . 1970 . “The Multivariate Analysis of Qualitative Data: Interactions among Multiple Classifications.” . Journal of the American Statistical Association , 65 March : 226 – 56 .
  • Kerlinger , Fred N. 1973 . Foundations of Behavioral Research., , 2nd ed. , New York : Holt, Rinehart & Winston .
  • Wagner , W. F. 1976 . “The Question of Ethics: The AIA Convention Takes Sound Action After Sound Debate.” . Architectural Record , June

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