Crafting Dominance: Political Power and the Marketing of the African National CongressFootnote

† This article summarizes two earlier pieces of work on the same topic, namely a doctoral thesis and book titled A Kind of Magic: The Political Marketing of the ANC (Jacana 2013), by this author. While the article advances and extends the conceptual framework in which to understand the ANC's discursive base of power, it presents data from these two earlier publications. References are given to the original documents and not to the earlier previous pieces of work, unless necessary.

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