References
- Prinz , Gerhard . 1970 . “ Heterostereotype durch Massenkommunikation ” . In Publizistik 198 Heft 3, 15 Jhrg.
- Deutsch , Karl W. and Merrit , Richard L. 1965 . “ The Effects of Events on National and International Images ” . In International Behaviour , Edited by: Kelman , Herbert C. 138 New York : Holt, Rinehart and Winston .
- Prinz, op. cit.,p. 195.
- Holsti , Ole R. 1969 . “The Belief System and National Images” . In International Politics and Foreign Policy , Edited by: Rosenau , James N. 544 New York : The Free Press .
- 1968 . The Elite Press – Great Newspapers of the World , New York : Pitman . One of these, the Viennese daily Die Presse is a member of the European TEAM (Top European Advertising Media) group, and counts among the so‐called elite dailies in the world, according to Merrill
- Budd , Richard W. 1970 . Content Analysis of Communication , 20 New York : Macmillan .
- 1952 . The challenge of qualitative content analysis . Public Opinion Quarterly , 16 : 631 Although the author is aware of the argument that all qualitative analysis is often too subjective to be reliable, and is usually of an “impressionistic nature”, it is felt that in an analysis like this a purely quantitative analysis would have been meaningless without an attempt at an interpretation of the data that came to light. Apart from this, the author would support the view that “... the terms qualitative analysis and quantitative analysis do not refer to radical different approaches. Quantitative analysis includes qualitative aspects for it both originates and culminates in qualitative considerations. On the other hand, qualitative analysis proper often requires quantification in the interest of exhaustive treatment Far from being strict alternatives the two approaches usually overlap”. (Kracauer, Siegfried ‐