A Comparison of Advertising Practices within the Accounting Profession

References

• Carver , M. R. , King , E. K. and Label , W. A. 1979 . Attitudes Toward Advertising by Accountants . Financial Executive , 47
   Google Scholar
• Counsell , G. 1984 . OFT Expects Profession to Act Soon on Advertising . Accountancy , 95 January
   Google Scholar
• Darling , J. R. 1977 . Attitudes Toward Advertising by Accountants . Journal of Accountancy , 143 February
   Google Scholar
• Diamantopoulos , A. , O'Donohoe , S. and Lane , J . 1989 . Advertising by Accountants: An Empirical Study . Managerial Auditing Journal , 4 ( 1 )
   Google Scholar
• Dixon , B. R. and Taylor , D. B. 1979 . Advertising: Attitudes and Reactions of New Zealand Accountants . The Accountants' Journal , 58 October
   Google Scholar
• Driscoll , F. 1985 . Things Will Never be the Same Again . Accountancy , 96 October
   Google Scholar
• Hanson , J. D. 1984 . “ The Impact on the Accounting Profession of Relaxing Advertising Rules ” . In ADMAP
   Google Scholar
• Hind , D. W. G. 1986 . Communication Strategies and the Accounting Profession: An Empirical Study . The Service Industries Journal , 6 ( 3 )
   Google Scholar
• King , T. E. and Carver , M. R. 1984 . CPA Advertising: How Successful has it Been? . Financial Executive , 52 ( 9 )
   Google Scholar
• Monopolies and Mergers Commission, 1970, Advertising And The Professions.
   Google Scholar
• Monopolies and Mergers Commission, 1976, Accountancy Services.
   Google Scholar
• Morgan , N. 1988 . “ Marketing in Professional Accounting Firms ” . In Marketing: Past, Present, and Future, Proceedings of the Annual Conference of the Marketing Education Group Edited by: Robinson , T. and Clarke-Hill , C.
   Google Scholar
• Stainer , G. 1985 . Discovering Ads . Marketing Week , November
   Google Scholar
• Teoh , H. and Gull , F. 1985 . Perceptions of Australian Finance Managers on the Impact of Advertising in the Accounting Profession: Some Empirical Evidence . Accounting and Finance , 25
   Google Scholar
• Traynor , K. 1983/84 . Accountant Advertising: Perceptions, Attitudes and Behaviors . Journal of Advertising Research , 23
   Web of Science ®Google Scholar
• Watkins , T. and Wright , M. 1985 . Firm and Industry Effects of Advertising Accountancy Services . The Service Industries Journal , 5 ( 3 )
   Google Scholar