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The Service Industries Journal Volume 14, 1994 - Issue 4
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Original Articles

An Evaluation of Services Provided by the Market Research Industry

Scott Dawson School of Business Administration, Portland State University, P.O. Box 751, Portland, OR 97207, USA
,
Ronald F. Bush College of Busincss, University of West Florida, Pensacola, FL 32514, USA
&
Bruce Stern School of Business Administration, Portland State University, P.O. Box 751, Portland, OR 97207, USA
Pages 515-526 | Published online: 28 Jul 2006

References

  • Barnard , P. 1989 . Keeping the Customer Satisfied: The ESOMAR Research Client Study . Marketing Research Today , Aug. : I40 – 46 .
  • Business Week . 1991 . The ‘Bloodbath’ in Market Research . 11 Feb. : 77 – 74 .
  • Danbury , T. 1985 . An Original In-Depth Segmentation Study of the Market Research Industry . Journal of Advertising Research. , 25 (Aug.-Sept.) : 52 – 55 .
  • Frey , C. and Kinnear. , T. 1979 . Legal Constraints and Marketing Research: Reviewand Call to Action . Journal of Marketing Research. , 16 Aug. : 295 – 302 .
  • Krum , J. 1978 . B For Marketing Research Departments . Journal of Marketing. , 42 Oct. : 8 – 12 .
  • Krum , J. , Rau , P. and Keiser , S. 1987–88 . The Marketing Research Process: Role Pereeptions of Researchers and Users . Journal of Advertising Research , 27 Dec-Jan : 9 – 21 .
  • Newsweek . 1987 . A Test for Market Research . No. , 110 28 Dec. : 32 – 33 .
  • Range , J. 1989 . Preventing Claims for Marketing Malpractice in theAftermath of Beecham v. Yankelovich . Marketing Research: A Management Application. , 1 March : 23 – 28 .

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