#Me and brands: understanding brand-selfie posters on social media

References

• Aaker, J. 1997. Dimensions of brand personality. Journal of Marketing Research 34, no. 3: 347–56.
   Web of Science ®Google Scholar
• Araujo, T., P. Neijens, and R. Vliegenthart. 2016. Getting the word out on Twitter: The role of influentials, information brokers and strong ties in building word-of-mouth for brands. International Journal of Advertising 36, no. 3: 496–513.
   Web of Science ®Google Scholar
• Bazarova, N.N., J.G. Taft, Y.H. Choi, and D. Cosley. 2013. Managing impressions and relationships on Facebook: Self-presentational and relational concerns revealed through the analysis of language style. Journal of Language and Social Psychology 30, no. 2: 121–41.
   Web of Science ®Google Scholar
• Belk, R.W. 1984. Three scales to measure constructs related to materialism: Reliability, validity, and relationships to measures of happiness. Advances in Consumer Research 11, no. 1: 291–7.
   Google Scholar
• Belk, R.W. 1988. Possessions and the extended self. Journal of Consumer Research 15, no. 2: 139–68.
   Web of Science ®Google Scholar
• Belk, R.W. 2013. Extended self in a digital world. Journal of Consumer Research 40, no. 3: 477–500.
   Web of Science ®Google Scholar
• Bennett, S. 2014. The year of the selfie: Statistics, facts & figures. Adweek, March 19. http://www.adweek.com/socialtimes/selfie-statistics-2014/497309 (accessed June 10, 2016).
   Google Scholar
• Bradlee, P.M., and R.A. Emmons. 1992. Locating narcissism within the interpersonal circumplex and the five-factor model. Personality and Individual Differences 13, no. 7: 821–30.
   Web of Science ®Google Scholar
• Brown, R.P., K. Budzek, and M. Tamborski. 2009. On the meaning and measure of narcissism. Personality and Social Psychology Bulletin 35, no. 7: 951–64.
   PubMed Web of Science ®Google Scholar
• Buss, D.M., and L.M. Chiodo. 1991. Narcissistic acts in everyday life. Journal of Personality 59, no. 2: 179–215.
   PubMed Web of Science ®Google Scholar
• Campbell, W.K., E.A. Rudich, and C. Sedikides. 2002. Narcissism, self-esteem, and the positivity of self-views: Two portraits of self-love. Personality and Social Psychology Bulletin 28, no. 3: 358–68.
   Web of Science ®Google Scholar
• Carpenter, C.J. 2012. Narcissism on Facebook: Self-promotional and anti-social behavior. Personality and Individual Differences 52, no. 4: 482–6.
   Web of Science ®Google Scholar
• Carroll, L. 1987. A study of narcissism, affiliation, intimacy, and power motives among students in business administration. Psychological Reports 61, no. 2: 355–8.
   Web of Science ®Google Scholar
• Christofides, E., A. Muise, and S. Desmarais. 2009. Information disclosure and control on Facebook: Are they two sides of the same coin or two different processes? CyberPsychology & Behavior 12, no. 3: 341–5.
   PubMedGoogle Scholar
• Christopher, A.N., and B.R. Schlenker. 2000. The impact of perceived material wealth and perceiver personality on first impressions. Journal of Economic Psychology 21, no. 1: 1–19.
   Web of Science ®Google Scholar
• Chu, S.C., and Y. Kim. 2011. Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising 30, no. 1: 47–75.
   Web of Science ®Google Scholar
• Elliott, R. 1997. Existential consumption and irrational desire. European Journal of Marketing 31, no. 3/4: 285–96.
   Google Scholar
• eMarketer. 2013. Social media weaves its way through customer life process: Social networks facilitate brand discovery, research and connection. eMarketer, November 13. http://www.emarketer.com/Article/Social-Media-Weaves-Its-Way-Through-Customer-Life-Process/1010381 (accessed June 10, 2016).
   Google Scholar
• Emmons, R.A. 1984. Factor analysis and construct validity of the narcissistic personality inventory. Journal of Personality Assessment 48, no. 3: 291–300.
   PubMed Web of Science ®Google Scholar
• Escalas, J.E., and J.R. Bettman. 2003. You are what they eat: The influence of reference groups on consumers’ connections to brands. Journal of Consumer Psychology 13, no. 3: 339–48.
   Web of Science ®Google Scholar
• Fitzmaurice, J., and C. Comegys. 2006. Materialism and social consumption. Journal of Marketing and Practice 14, no. 4: 287–99.
   Google Scholar
• Foux, G. 2006. Consumer-generated media: Get your customers involved. Brand Strategy 8: 38–9.
   Google Scholar
• Fox, J., and M.C. Rooney. 2015. The dark triad and trait self-objectification as predictors of men's use and self-presentation behaviors on social networking sites. Personality and Individual Differences 76: 161–5.
   Web of Science ®Google Scholar
• Gentile, B., J.D. Miller, B.J. Hoffman, D.E. Reidy, A. Zeichner, and W.K. Campbell. 2013. A test of two brief measures of grandiose narcissism: The narcissistic personality inventory-13 and the narcissistic personality inventory-16. Psychological Assessment 25, no. 4: 1120.
   PubMed Web of Science ®Google Scholar
• Hair, J.F., W.C. Black, B.J. Babin, R.E. Anderson, and R.L. Tatham. 1988. Multivariate data analysis. 5th ed. Upper Saddle River, NJ: Pearson Prentice Hall.
   Google Scholar
• Hall, J.A., and N. Pennington. 2013. Self-monitoring, honesty, and cue use on Facebook: The relationship with user extraversion and conscientiousness. Computers in Human Behavior 29, no. 4: 1556–64.
   Web of Science ®Google Scholar
• Karp, G. 2015. And the best viral ad of the past decade is…. Chicago Tribune, June 4. http://www.chicagotribune.com/business/breaking/ct-turkish-airlines-ad-0605-biz-20150604-story.html (accessed June 10, 2016).
   Google Scholar
• Kasser, T., and R.M. Ryan. 1996. Further examining the American dream: Differential correlates of intrinsic and extrinsic goals. Personality and Social Psychology Bulletin 22, no. 3: 280–7.
   Web of Science ®Google Scholar
• Kim, E., Y. Sung, and H. Kang. 2014. Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. Computers in Human Behavior 37: 18–25.
   Web of Science ®Google Scholar
• King, J. 2014. Beauty marketers turn to Instagram to stoke product awareness. Luxury Daily, March 26. http://www.luxurydaily.com/beauty-marketers-turn-to-instagram-to-stoke-product-awareness/ (accessed June 10, 2016).
   Google Scholar
• Kwon, E-S, E. Kim, Y. Sung, and C. Yun Yoo. 2014. Brand followers: Consumer motivation and attitude towards brand communications on Twitter. International Journal of Advertising 33, no. 4: 657–80.
   Web of Science ®Google Scholar
• Laird, S. 2013. Behold the first ‘selfie’ hashtag in Instagram history. Mashable, November 20. http://mashable.com/2013/11/19/first-selfie-hashtag-instagram/ (accessed June 10, 2016).
   Google Scholar
• Lee, D.H., S. Im, and C.R. Taylor. 2008. Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs. Psychology & Marketing 25, no. 7: 692–710.
   Web of Science ®Google Scholar
• Lee, M., and S. Youn. 2009. Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement. International Journal of Advertising 28, no. 3: 473–99.
   Web of Science ®Google Scholar
• Mangold, W.G., and D.J. Faulds. 2009. Social media: The new hybrid element of the promotion mix. Business Horizons 52, no. 4: 357–65.
   Web of Science ®Google Scholar
• McCracken, G. 1986. Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of Consumer Research 13, no: 1: 71–84.
   Web of Science ®Google Scholar
• Meeker, M. 2014. Internet trends 2014. KPCB, May 28. http://kpcb.com/InternetTrends (accessed June 5, 2015).
   Google Scholar
• Mehdizadeh, S. 2010. Self-presentation 2.0: Narcissism and self-esteem on Facebook. Cyberpsychology, Behavior, and Social Networking 13, no. 4: 357–64.
   PubMed Web of Science ®Google Scholar
• Moon, J., E. Lee, J-A. Lee, T.R. Choi, and Y. Sung. 2016. The role of narcissism in self-promotion on Instagram. Personality and Individual Differences 101: 22–25. doi:10.1016/j.paid.2016.05.042
   Web of Science ®Google Scholar
• Muntinga, D.G., M. Moorman, and E.G. Smit. 2011. Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising 30, no. 1: 13–46.
   Web of Science ®Google Scholar
• O'Cass, A. 2004. Fashion clothing consumption: Antecedents and consequences of fashion clothing involvement. European Journal of Marketing 38: 869–82.
   Google Scholar
• Ong, E.Y., R.P. Ang, J.C. Ho, J.C. Lim, D.H. Goh, C.S. Lee, and A.Y. Chua. 2011. Narcissism, extraversion and adolescents’ self-presentation on Facebook. Personality and Individual Differences 50, no. 2: 180–5.
   Web of Science ®Google Scholar
• O'Shaughnessy, J. and N.J. O'Shaughnessy. 2002. Marketing, the consumer society and Hedonism. European Journal of Marketing 36, no. 5/6: 524–47.
   Google Scholar
• Oxford Dictionaries. 2013. Selfie. Oxford Dictionaries. http://www.oxforddictionaries.com/definition/english/selfie (accessed June 10, 2016).
   Google Scholar
• Presi, C., N. Maehle, and I.A. Kleppe. 2016. Brand selfies: Consumer experiences and marketplace conversations. European Journal of Marketing 50, no. 9/10: 1814–34.
   Web of Science ®Google Scholar
• Qiu, L., J. Lu, S. Yang, W. Qu, and T. Zhu. 2015. What does your selfie say about you? Computers in Human Behavior 52: 443–9.
   Web of Science ®Google Scholar
• Rhodewalt, F., and C.C. Morf. 1995. Self and interpersonal correlates of the narcissistic personality inventory: A review and new findings. Journal of Research in Personality 29, no. 1: 1–23.
   Web of Science ®Google Scholar
• Richins, M.L., and S. Dawson. 1992. A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research 19, no. 3: 303–16.
   Web of Science ®Google Scholar
• Richins, M.L. 2004. The material values scale: Measurement properties and development of a short form. Journal of Consumer Research 31, no. 1: 209–19.
   Web of Science ®Google Scholar
• Rose, P. 2007. Mediators of the association between narcissism and compulsive buying: The roles of materialism and impulse control. Psychology of Addictive Behaviors 21, no. 4: 576.
   PubMed Web of Science ®Google Scholar
• Ryan, T., and S. Xenos. 2011. Who uses Facebook? An investigation into the relationship between the big five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior 27, no. 5: 1658–64.
   Web of Science ®Google Scholar
• Saenger, C., V.L. Thomas, and J.W. Johnson. 2013. Consumption‐focused self‐expression word of mouth: A new scale and its role in consumer research. Psychology & Marketing 30, no. 11: 959–70.
   Web of Science ®Google Scholar
• Sirgy, J.M. 1982. Self-concept in consumer behavior: A critical review. Journal of Consumer Research 9, no. 3: 287–300.
   Web of Science ®Google Scholar
• Smith, A.N., E. Fischer, and C. Yongjian. 2012. How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing 26, no. 2: 102–13.
   Web of Science ®Google Scholar
• Solomon, M. 1983. The role of products as social stimuli: A symbolic interactionism perspective. Journal of Consumer Research 10, no. 3: 319–29.
   Web of Science ®Google Scholar
• Sorokowski, P., A. Sorokowska, A. Oleszkiewicz, T. Frackowiak, A. Huk, and K. Pisanski. 2015. Selfie posting behaviors are associated with narcissism among men. Personality and Individual Differences 85: 123–7.
   Web of Science ®Google Scholar
• Sung, Y., and S.M. Choi. 2012. The influence of self-construal on self-brand congruity in the United States and Korea. Journal of Cross-Cultural Psychology 43, no. 1: 151–66.
   Web of Science ®Google Scholar
• Taylor, D.G., D. Strutton, and K. Thompson. 2012. Self-enhancement as a motivation for sharing online advertising. Journal of Interactive Advertising 12, no. 2: 13–28.
   Google Scholar
• Thorbjørnsen, H., P.E. Pedersen, and H. Nysveen. 2007. “This is who i am”: Identity expressiveness and the theory of planned behavior. Psychology & Marketing 24, no. 9: 763–85.
   Web of Science ®Google Scholar
• Tian, K.T., W.O. Bearden, and G.L. Hunter. 2001. Consumers' need for uniqueness: Scale development and validation. Journal of Consumer Research 28, no. 1: 50–66.
   Web of Science ®Google Scholar
• Vazire, S., L.P. Naumann, P.J. Rentfrow, and S.D. Gosling. 2008. Portrait of a narcissist: Manifestations of narcissism in physical appearance. Journal of Research in Personality 42, no. 6: 1439–47.
   Web of Science ®Google Scholar
• Vollmer, C., and G. Precourt. 2008. Always on: Advertising, marketing, and media in an era of consumer control. 1st ed. New York, NY: McGraw-Hill.
   Google Scholar
• Vranica, S. 2014. Behind the preplanned Oscar selfie: Samsung's ad strategy. The Wall Street Journal, March 3. http://www.wsj.com/articles/SB10001424052702304585004579417533278962674 (accessed June 10, 2016).
   Google Scholar
• Wallace, H.M., and R.F. Baumeister. 2002. The performance of narcissists rises and falls with perceived opportunity for glory. Journal of Personality and Social Psychology 82, no. 5: 819.
   PubMed Web of Science ®Google Scholar
• Wilson, C. 2014. The definitive ranking of the selfiest cities in the world. Time, March 10. http://time.com/selfies-cities-world-rankings/ (accessed June 10, 2016).
   Google Scholar
• Zhao, S., S. Grasmuck, and J. Martin. 2008. Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in human behavior 24, no. 5: 1816–36.
   Web of Science ®Google Scholar