Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting

References

• Alden, D. L., A. Mukherjee, and W. D. Hoyer. 2000. The effects of incongruity, surprise and positive moderators on perceived humor in television advertising. Journal of Advertising 29, no. 2: 1–15. doi:10.1080/00913367.2000.10673605
   Web of Science ®Google Scholar
• Apple. 2010. Apple sells one million iPads. Retrieved from http://www.apple.com/pr/library/2010/05/03Apple-Sells-One-Million-iPads.html
   Google Scholar
• Bronner, F., and P. Neijens. 2006. Audience experiences of media context and embedded advertising: A comparison of eight media. International Journal of Market Research 48, no. 1: 81–100.
   Web of Science ®Google Scholar
• Brown, M. 2002. The use of banner advertisements with pull-down menus: A copy testing approach. Journal of Interactive Advertising 2, no. 2: 57–65. doi: 10.1080/15252019.2002.10722062
   Google Scholar
• Campbell, D. E., and R. T. Wright. 2008. Shut-up I don't care: Understanding the role of relevance and interactivity on customer attitudes toward repetitive online advertising. Journal of Electronic Commerce Research 9, no. 1: 62–76.
   Web of Science ®Google Scholar
• Cauberghe, V., and P. De Pelsmacker. 2010. The effectiveness of telescopic ads delivered via interactive digital television: The impact of the amount of information and the level of interactivity on brand responses. Journal of Interactive Marketing 24, no. 4: 297–308.
   Web of Science ®Google Scholar
• Chung, D. S. 2007. Profits and perils: Online news producers’ perceptions of interactivity and uses of interactive features. Convergence: The International Journal of Research into New Media Technologies 13, no. 1: 43–61. doi:10.1177/1354856507072856
   Google Scholar
• Chung, D. S. 2008. Interactive features of online newspapers: Identifying patterns and predicting use of engaged readers. Journal of Computer-Mediated Communication 13, no. 3: 658–79. doi:10.1111/j.1083-6101.2008.00414.x
   Web of Science ®Google Scholar
• Crites, S. L., L. R. Fabrigar, and R. E. Petty. 1994. Measuring the affective and cognitive properties of attitudes: Conceptual and methodological issues. Personality and Social Psychology Bulletin 20, no. 6: 619–34. doi:10.1177/0146167294206001
   Web of Science ®Google Scholar
• Dahlén, M. 2005. The medium as a contextual cue: Effects of creative media choice. Journal of Advertising 34, no. 3: 89–98. doi:10.1080/00913367.2005.10639197
   Web of Science ®Google Scholar
• Gao, Q., P. L. P. Rau, and G. Salvendy. 2009. Perception of interactivity: Affects of four key variables in mobile advertising. International Journal of Human-Computer Interaction 25, no. 6: 479–505. doi:10.1080/10447310902963936
   Web of Science ®Google Scholar
• Hayes, A. F. 2012. PROCESS: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling. Retrieved from http://www.afhayes.com/public/process2012.pdf
   Google Scholar
• Hutter, K. 2015. Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements. Journal of Marketing Communications 21, no. 1: 33–47. doi:10.1080/13527266.2014.970823
   Google Scholar
• Hutter, K., and S. Hoffmann. 2014. Surprise, surprise. Ambient media as promotion tool for retailers. Journal of Retailing 90, no. 1: 93–110. doi:10.1016/j.jretai.2013.08.001
   Web of Science ®Google Scholar
• Keer, M., B. Van Den Putte, and P. C. Neijens. 2010. The role of affect and cognition in health decision making. British Journal of Social Psychology 49, no. 1: 143–53. doi: 10.1348/014466609X425337
   PubMed Web of Science ®Google Scholar
• Lee, S. J., W. N. Lee, H. Kim, and P. A. Stout. 2004. A comparison of objective characteristics and user perception of web sites. Journal of Interactive Advertising 4, no. 2: 61–75. doi:10.1080/15252019.2004.10722088
   Google Scholar
• Liu, Y. 2003. Developing a scale to measure the interactivity of websites. Journal of Advertising Research 43, no. 2: 207–16. doi:10.1017/S0021849903030204
   Web of Science ®Google Scholar
• Liu, Y., and L. J. Shrum. 2002. What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of Advertising 31, no. 4: 53–64. doi:10.2753/JOA0091-3367380204
   Web of Science ®Google Scholar
• Liu, Y., and L. J. Shrum. 2009. A dual-process model of interactivity effects. Journal of Advertising 38, no. 2: 53–68. doi:10.2753/JOA0091-3367380204
   Web of Science ®Google Scholar
• Malthouse, E. C., B. J. Calder, and W. P. Eadie. 2003. Conceptualizing and measuring magazine reader experiences. In Proceedings of the Worldwide Readership Symposium, 285–306. Harrow: Ipsos-RSL.
   Google Scholar
• McMillan, S. J. 2002. A four-part model of cyber-interactivity: Some cyber-places are more interactive than others. New Media & Society 4, no. 2: 271–91.
   Web of Science ®Google Scholar
• Meyer, W. U., M. Niepel, U. Rudolph, and A. Schützwohl. 1991. An experimental analysis of surprise. Cognition & Emotion 5, no. 4: 295–311. doi: 10.1080/02699939108411042
   Web of Science ®Google Scholar
• Neijens, P. C., and H. A. Voorveld. 2018. Digital replica editions versus printed newspapers: Different reading styles? Different recall? New Media & Society, 20, no. 2: 1–17. doi: 10.1177/1461444816670326
   Web of Science ®Google Scholar
• Pew Research Center. 2017. The typical American household contains multiple connected devices. Retrieved from http://www.pewresearch.org/fact-tank/2017/05/25/a-third-of-americans-live-in-a-household-with-three-or-more-smartphones/ft_17-05-03_devices_share/
   Google Scholar
• Rauwers, F., H. A. Voorveld, and P. C. Neijens. 2016. The effects of the integration of external and internal communication features in digital magazines on consumers’ magazine attitude. Computers in Human Behavior 61: 454–62. doi:10.1016/j.chb.2016.03.042
   Web of Science ®Google Scholar
• Song, J. H., and G. M. Zinkhan. 2008. Determinants of perceived web site interactivity. Journal of Marketing 72, no. 2: 99–113. doi:10.1509/jmkg.72.2.99
   Web of Science ®Google Scholar
• Sundar, S. S. 2007. Social psychology of interactivity in human-website interaction. In The Oxford handbook of Internet psychology, ed. A. Joinson, K. McKenna, T. Postmes, and U. D. Reips, 89–104. Oxford: Oxford University Press.
   Google Scholar
• Sundar, S. S., and J. Kim. 2005. Interactivity and persuasion: Influencing attitudes with information and involvement. Journal of Interactive Advertising 5, no. 2: 5–18. doi:10.1080/15252019.2005.10722097
   Google Scholar
• Voorveld, H. A. M., P. C. Neijens, and E. G. Smit. 2011. The relation between actual and perceived interactivity. Journal of Advertising 40, no. 2: 77–92. doi:10.2753/JOA0091-3367400206
   Web of Science ®Google Scholar
• Voorveld, H. A. M., G. Van Noort, and M. Duijn. 2013. Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management 20, no. 7: 608–22. doi:10.1057/bm.2013.3
   Google Scholar
• Wu, G. 2005. The mediating role of perceived interactivity in the effect of actual interactivity on attitude toward the website. Journal of Interactive Advertising 5, no. 2: 29–39. doi:10.1080/15252019.2005.10722099
   Google Scholar
• Yang, F., and F. Shen. 2017. Effects of web interactivity: A meta-analysis. Communication Research: 1–24. doi: 10.1177/0093650217700748
   Web of Science ®Google Scholar