Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation

References

• Austin, J.E. 2000. Strategic collaboration between nonprofits and businesses. Nonprofit and Voluntary Sector Quarterly 29, no. 1_suppl: 69–97.
   Google Scholar
• Austin, J.E., and M.M. Seitanidi. 2012. Collaborative value creation: A review of partnering between nonprofits and businesses: Part I. Value creation spectrum and collaboration stages. Nonprofit and Voluntary Sector Quarterly 41, no. 5: 726–58.
   Web of Science ®Google Scholar
• Becker-Olsen, K.L., and R.P. Hill. 2006. The impact of sponsor fit on Brand equity: The case of nonprofit service providers. Journal of Service Research 9, no. 1: 73–83.
   Web of Science ®Google Scholar
• Bhattacharya, C.B., and S. Sen. 2004. Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review 47, no. 1: 9–24.
   Web of Science ®Google Scholar
• Burger, J.M. 1999. The foot-in-the-door compliance procedure: A multiple-process analysis and review. Personality and Social Psychology Review 3, no. 4: 303–25.
   PubMedGoogle Scholar
• Caemmerer, B., and R.M. Descotes. 2011. The effectiveness of sponsorship in legitimacy formation: The moderating role of pre-existing satisfaction. In Advances in consumer research 39, eds. R. Ahluwalia, T.L. Chartrand, and R.K. Ratner, 618–9. Ratner: Association for Consumer Research.
   Google Scholar
• Carrillat, F.A., and A. d’Astous. 2012. The sponsorship-advertising interface: Is less better for sponsors? European Journal of Marketing 46, no. 3/4: 562–74.
   Web of Science ®Google Scholar
• Carrillat, F.A., and A. d’Astous. 2015. Sponsorship. In Wiley encyclopedia of management (marketing) 9. 3rd ed., eds. N. Lee and A. Farrell, 1–7. Hoboken: Wiley.
   Google Scholar
• Carrillat, F.A., A. d’Astous, and V. Davoine. 2013. The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America. Australasian Marketing Journal 21, no. 4: 264–70.
   Google Scholar
• Carrillat, F.A., B.A. Lafferty, and E.G. Harris. 2005. Investigating sponsorship effectiveness: Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements? Journal of Brand Management 13, no. 1: 50–64.
   Google Scholar
• Collins, A.M., and E.F. Loftus. 1975. A spreading-activation theory of semantic processing. Psychological Review 82, no. 6: 407–28.
   Web of Science ®Google Scholar
• Cone. 2004. Cone Corporate Citizenship Study 2004. http://mycoachescorner.com/media/2004ConeCorporateCitizenshipStudy.pdf
   Google Scholar
• Cornwell, T.B., C.S. Weeks, and D.P. Roy. 2005. Sponsorship-linked marketing: Opening the black box. Journal of Advertising 34, no. 2: 21–42.
   Web of Science ®Google Scholar
• Cuypers, I.R.P., P.-S. Koh, and H. Wang. 2016. Sincerity in corporate philanthropy: Stakeholder perceptions and firm value. Organization Science 27, no. 1: 173–88.
   Web of Science ®Google Scholar
• d’Astous, A., and P. Bitz. 1995. Consumer evaluations of sponsorship programmes. European Journal of Marketing 29, no. 12: 6–22.
   Google Scholar
• Daw, J. 2011. Cause marketing vs. sponsorship – What’ the difference? April 27. https://www.selfishgiving.com/blog/cause-marketing-101/cause-marketing-vs-sponsorship-whats-difference
   Google Scholar
• Diehl, S., R. Terlutter, and B. Mueller. 2016. Doing good matters to consumers: The effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns. International Journal of Advertising 35, no. 4: 730–57.
   Web of Science ®Google Scholar
• Ellen, P.S., L.A. Mohr, and D.J. Webb. 2000. Charitable programs and the retailer: Do they mix? Journal of Retailing 76, no. 3: 393–406.
   Web of Science ®Google Scholar
• Ellen, P.S., D.J. Webb, and L.A. Mohr. 2006. Building Corporate Associations: Consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science 34, no. 2: 147–57.
   Web of Science ®Google Scholar
• Fleck, N.D., P. Quester. 2007. Birds of a feather flock together … Definition, role and measure of congruence: An application to sponsorship. Psychology and Marketing 24, no. 11: 975–1000.
   Web of Science ®Google Scholar
• Geue, M., and C. Plewa. 2010. Cause sponsorship: A study on congruence, attribution and corporate social responsibility. Journal of Sponsorship 3, no. 3: 228–41.
   Google Scholar
• Gwinner, K.P., and J. Eaton. 1999. Building Brand image through event sponsorship: The role of image transfer. Journal of Advertising 28, no. 4: 47–57.
   Web of Science ®Google Scholar
• Hayes, A.F. 2018. Introduction to mediation, moderation, and conditional process analysis. 2nd ed. New York: The Guilford Press.
   Google Scholar
• Hovland, C.I., I.L. Janis, and H.H. Kelley. 1953. Communication and persuasion: Psychological studies of opinion change. New Haven: Yale University Press.
   Google Scholar
• IEG. 2015. Sponsorship spending report: Where the dollars are going and trends for 2015. https://www.sponsorship.com/IEG/files/4e/4e525456-b2b1-4049-bd51-03d9c35ac507.pdf.
   Google Scholar
• IEG. 2019. Sponsorship spending report. http://www.sponsorship.com/Report.aspx#.
   Google Scholar
• Jagre, E., J.J. Watson, and J.G. Watson. 2001. Sponsorship and congruity theory: A theoretical framework for explaining consumer attitude and recall of event sponsorship. In Advances in consumer research 28, eds. M.C. Gilly and J. Meyers-Levy, 439–45. Valdosta: Association for Consumer Research.
   Google Scholar
• Kent, R.J., and C.T. Allen. 1994. Competitive interference effects in consumer memory for advertising: The role of Brand familiarity. Journal of Marketing 58, no. 3: 97–105.
   Web of Science ®Google Scholar
• Lacey, R., A.G. Close, and R.Z. Finney. 2010. The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness. Journal of Business Research 63, no. 11: 1222–8.
   Web of Science ®Google Scholar
• Lafferty, B.A., and R.E. Goldsmith. 2005. Cause–Brand alliances: Does the cause help the Brand or does the Brand help the cause? Journal of Business Research 58, no. 4: 423–9.
   Web of Science ®Google Scholar
• Lii, Y.-S., and M. Lee. 2012. Doing right leads to doing well: When the type of CSR and reputation interact to affect consumer evaluations of the firm. Journal of Business Ethics 105, no. 1: 69–81.
   Web of Science ®Google Scholar
• MacKenzie, S.B., and R.J. Lutz. 1989. An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing 53, no. 2: 48–65.
   Web of Science ®Google Scholar
• Matin, L., S. Ruiz, and A. Rubio. 2009. The role of identity salience in the effects of corporate social responsibility on consumer behavior. Journal of Business Ethics 84, no. 1: 65–78.
   Web of Science ®Google Scholar
• McDaniel, S.R. 1999. An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas. Psychology and Marketing 16, no. 2: 163–84.
   Web of Science ®Google Scholar
• Meyers-Levy, J., and A.M. Tybout. 1989. Schema congruity as a basis for product evaluation. Journal of Consumer Research 16, no. 1: 39–54.
   Web of Science ®Google Scholar
• Ohanian, R. 1991. The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase. Journal of Advertising Research 31, no. 1: 46–54.
   Web of Science ®Google Scholar
• Olson, E.L., and H.M. Thjømøe. 2011. Explaining and articulating the fit construct in sponsorship. Journal of Advertising 40, no. 1: 57–70.
   Web of Science ®Google Scholar
• Pappu, R., and T.B. Cornwell. 2014. Corporate sponsorship as an image platform: Understanding the roles of relationship fit and sponsor-sponsee similarity. Journal of the Academy of Marketing Science 42, no. 5: 490–510.
   Web of Science ®Google Scholar
• Rifon, N.J., S.M. Choi, C.S. Trimble, and H. Li. 2004. Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive. Journal of Advertising 33, no. 1: 30–42.
   Web of Science ®Google Scholar
• Simmons, C.J., and K.L. Becker-Olsen. 2006. Achieving marketing objectives through social sponsorships. Journal of Marketing 70, no. 4: 154–69.
   Web of Science ®Google Scholar
• Speed, R., and P. Thompson. 2000. Determinants of sports sponsorship response. Journal of the Academy of Marketing Science 28, no. 2: 226–38.
   Web of Science ®Google Scholar
• Suchman, M.C. 1995. Managing legitimacy: Strategic and institutional approaches. The Academy of Management Review 20, no. 3: 571–610.
   Web of Science ®Google Scholar
• Taylor, C.R. 2018. Red alert: On the need for more research on corporate social responsibility appeals in advertising. International Journal of Advertising 37, no. 3: 337–9.
   Web of Science ®Google Scholar
• Uhrich, S., J. Koenigstorfer, and A. Groeppel-Klein. 2014. Leveraging sponsorship with corporate social responsibility. Journal of Business Research 67, no. 9: 2023–9.
   Web of Science ®Google Scholar
• Vargas, P.T., B.R.L. Duff, and R.J. Faber. 2017. A practical guide to experimental advertising research. Journal of Advertising 46, no. 1: 101–14.
   Web of Science ®Google Scholar
• Wakefield, K.L., and G. Bennett. 2010. Affective intensity and sponsor identification. Journal of Advertising 39, no. 3: 99–111.
   Web of Science ®Google Scholar
• Wyer, R.S., Jr., and D.E. Carlston. 1979. Social cognition, inference, and attribution. Hillsdale: Lawrence Erlbaum Associates.
   Google Scholar
• Zajac, E.J., and J.D. Westphal. 1995. Accounting for the explanations of CEO compensation: Substance and symbolism. Administrative Science Quarterly 40, no. 2: 283–308.
   Web of Science ®Google Scholar