References
- Ayech, S. 2014. Lego: Everything is NOT awesome. https://www.greenpeace.org/international/story/7049/lego-everything-is-not-awesome/ (accessed 8 March 2020).
- Brandfolfer. 2019. Brandjacking: how to establish your brand’s best defense. https://brandfolder.com/blog/brandjacking-how-to-establish-your-brands-best-defense (accessed 7 December 2019).
- Fennis, B. M., and A.B. Bakker. 2001. Stay tuned – we will be back right after these messages:” need to evaluate moderates the transfer of irritation in advertising. Journal of Advertising 30, no. 3: 15–25.
- Freud, S. 1963. Jokes and their relation to the unconscious. translated and edited by James Strachey. New York: W.W. Norton & Company (Originally published in 1905).
- Gesenhues, A. 2019. What counts as a video view? A refresher on how social platforms calculate video ad views. https://marketingland.com/whats-a-video-view-on-facebook-only-3-seconds-vs-30-at-youtube-128311 (accessed 7 December 2019).
- Hesseldahl, A. 2007. ‘Brandjacking’ on the Web. https://www.bloomberg.com/news/articles/2007-05-01/brandjacking-on-the-webbusinessweek-business-news-stock-market-and-financial-advice (accessed 7 December 2019).
- Holt, D. B. 2002. Why do brands cause trouble? A dialectical theory of consumer culture and branding. Journal of Consumer Research 29, no. 1: 70–90.
- Johnson, M., and U. Spilger. 2000. Legal considerations when using parodies in advertising. Journal of Advertising 29, no. 4: 77–86.
- Langley, Q. 2018. The age of Fake Brandjack. https://brandjack.typepad.com/brandjack/2018/03/the-age-of-the-fake-brandjack.html (accessed on 7 December 2019).
- Lee, T. B. 2014. Redditor says Western Union demanded takedown of ad mocking them. https://www.vox.com/2014/11/24/7279079/redditor-says-western-union-demanded-takedown-of-ad-mocking-them (accessed 18 May, 2020).
- Masnick, M. 2015. For 10 years everyone’s been using ‘The Streisand Effect’ without paying; now I’m going to start issuing takedowns. https://www.techdirt.com/articles/20150107/13292829624/10-years-everyones-been-using-streisand-effect-without-paying-now-im-going-to-start-issuing-takedowns.shtml (accessed 7 December 2019).
- McDaniel, S. R., and L. Kinney. 1998. The implications of recency and gender effects in consumer response to ambush marketing. Psychology and Marketing 15, no. 4: 385–403.
- Metro News. 2010. Nestlé faces KitKat boycott over links to ‘palm oil killing orangutans’ claim. https://metro.co.uk/2010/03/18/kitkats-are-killing-endangered-orangutans-176442/ (accessed on 7 December, 2019).
- Muehling, D. D., and R. N. Laczniak. 1988. Advertising’s immediate and delayed influence on Brand attitudes: considerations across message-involvement levels. Journal of Advertising 17, no. 4: 23–4.
- Muñiz, A. M., and H. J. Schau. 2007. Vigilante marketing and consumer-created communications. Journal of Advertising 36, no. 3: 35–50.
- Muralidharan, S. 2016. Spoofing: social commentary or effective marketing tool? testing promotion vs. prevention message frames in college students. Social Influence 11, no. 3: 151–65.
- Obermiller, C., and E. R. Spangenberg. 1998. Development of a scale to measure consumer skepticism toward advertising. Journal of Consumer Psychology 7, no. 2: 159–86.
- Roehm, M. L., and H. A. Roehm. 2014. Consumer responses to parodic ads. Journal of Consumer Psychology 24, no. 1: 18–33.
- Sabri, O., and G. Michel. 2014. When do advertising parodies hurt? The power of humor and credibility in viral spoof advertisements. Journal of Advertising Research 54, no. 2: 233–537.
- Shepard, S. 2018. Everything you need to know about brandjacking. https://securitytoday.com/articles/2018/01/18/everything-you-need-to-know-about-brandjacking.aspx (accessed 7 December 2019).
- Speck, P. S. 1991. The humorous message taxonomy: a framework. Current Issues and Research in Advertising 13, no. 1–2: 1–44.
- Stern, B. B. 1991. Who talks advertising? Literary theory and narrative “point of view”. Journal of Advertising 20, no. 3: 9–22.
- Vanden Bergh, B. G., M. Lee, E. T. Quilliam, and T. Hove. 2011. The multidimensional nature and Brand impact of user-generated ad parodies in social media. International Journal of Advertising 30, no. 1: 103–31.
- Zillmann, D., and J. Bryant. 1983. Uses and effects of humor in educational ventures.” In Handbook of humor research, ed. Paul E. McGhee and Jeffrey H. Goldstein, Vol. 2, pp. 173–193. New York: Springer.
- Zinkhan, G. M., and M. Johnson. 1994. From the editor: the use of parody in advertising. Journal of Advertising 23, no. 3: III–VIII.