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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 2
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Editorial

Charting the path forward for the International Journal of Advertising

References

  • Bergkvist, L., and K.Q. Zhou. 2019. Cause-related marketing persuasion research: an integrated framework and directions for further research. International Journal of Advertising 38, no. 1: 5–25.
  • Chu, S.-C., and Y. Kim. 2011. Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising 30, no. 1: 47–75.
  • De Veirman, M., V. Cauberghe, and L. Hudders. 2017. Marketing through instagram influencers: the impact of number of followers and product divergence on Brand attitude. International Journal of Advertising 36, no. 5: 798–828.
  • De Veirman, M., and L. Hudders. 2020. Disclosing sponsored instagram posts: the role of material connection with the Brand and message-sidedness when disclosing covert advertising. International Journal of Advertising 39, no. 1: 94–130.
  • Donthu, N., S. Kumar, and D. Pattnaik. 2021. Intellectual structure and publication pattern in international journal of advertising: a bibliometric analysis during 1982-2019. International Journal of Advertising 40, no. 1
  • Lee, M., and S. Youn. 2009. Electronic word of mouth (eWOM): how eWOM platforms influence consumer product judgement. International Journal of Advertising 28, no. 3: 473–99.
  • Muntinga, D.G., M. Moorman, and E.G. Smit. 2011. Introducing COBRAs: Exploring motivations for Brand-related social media use. International Journal of Advertising 30, no. 1: 13–46.
  • Schouten, A.P., L. Janssen, and M. Verspaget. 2020. Celebrity vs. influencer endorsements in advertising: the role of identification, credibility, and product-Endorser fit. International Journal of Advertising 39, no. 2: 258–81.

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