Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 42, 2023 - Issue 3
389
Views
0
CrossRef citations to date
0
Altmetric
Articles

Audit and benchmarking of supermarket catalog composition in five countries

ORCID Icon, ORCID Icon, ORCID Icon, ORCID Icon, & ORCID Icon
Pages 589-616 | Received 15 Jul 2021, Accepted 16 May 2022, Published online: 25 May 2022

References

  • Allan, D. 2008. A content analysis of music placement in prime-time television advertising. Journal of Advertising Research 48, no. 3:404–17.
  • Al-Olayan, F. S., and K. Karande. 2000. A content analysis of magazine advertisements from the United States and the Arab world. Journal of Advertising 29, no. 3:69–82.
  • Australasian Catalogue Association. 2017. Annual catalogue industry report 2017. http://www.catalogue.asn.au/wp-content/uploads/2017/08/ACA4046_ACAIndustryReport16_vFa_WEB.pdf.
  • Australian Financial Review. 2020. Coles scraps printed catalogue as customers shift online. August 11. https://www.afr.com/companies/retail/coles-scraps-printed-catalogue-as-customers-shift-online-20200811-p55klw.
  • B&T. 2017a. ‘Tis the season for catalogues. http://www.bandt.com.au/marketing/tis-season-catalogues.
  • B&T. 2017b. Why print is proving to be the secret weapon in the supermarket war. http:/www.bandt.com.au/marketing/print-proving-secret-weapon-supermarket-war.
  • Belch, G. E., and M. A. Belch. 2013. A content analysis study of the use of celebrity endorsers in magazine advertising. International Journal of Advertising 32, no. 3: 369–89.
  • Beneke, J., and S. Carter. 2015. The development of a consumer value proposition of private label brands and the application thereof in a South African retail context. Journal of Retailing and Consumer Services 25: 22–35.
  • Bernués, A., A. Olaizola, and K. Corcoran. 2003. Extrinsic attributes of red meat as indicators of quality in Europe: An application for market segmentation. Food Quality and Preference 14, no. 4: 265–76.
  • Blattberg, R. C., and S. A. Neslin. 1990. Sales promotion - Concepts, methods and strategies. Englewood Cliffs, NJ: Prentice-Hall, Inc.
  • Boerman, S. C., and C. M. Müller. 2022. Understanding which cues people use to identify influencer marketing on instagram: An eye tracking study and experiment. International Journal of Advertising 41no.1: 6–29. doi:10.1080/02650487.2021.1986256.
  • Bogomolova, S., and S. Dunn. 2012. Price framing techniques in supermarkets around the world. ANZMAC 2012 conference proceedings, December. Adelaide, Australia.
  • Bogomolova, S., S. Dunn, G. Trinh, J. Taylor, and R. J. Volpe. 2015. Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda. Journal of Retailing and Consumer Services 25: 1–11.
  • Bogomolova, S., H. Oppewal, J. Cohen, and J. Yao. 2020. How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation. Journal of Business Research 111: 102–16.
  • Bogomolova, S., M. Szabo, and R. Kennedy. 2017. Retailers’ and manufacturers’ price-promotion decisions: Intuitive or evidence-based? Journal of Business Research 76: 189–200.
  • Bolton, R. N., and V. Shankar. 2003. An empirically derived taxonomy of retailer pricing and promotion strategies. Journal of Retailing 79, no. 4: 213–24.
  • Cameron, A. J., S. J. Sayers, G. Sacks, and L. E. Thornton. 2015. Do the foods advertised in Australian supermarket catalogues reflect national dietary guidelines? Health Promotion International 32, no. 1: 113–21.
  • Caruso, W., A. M. Corsi, S. Bogomolova, J. Cohen, A. Sharp, L. Lockshin, and P. J. Tan. 2018. The real estate value of supermarket endcaps. Journal of Advertising Research 58no.2: 177–88. doi:10.2501/JAR-2018-026.
  • Chaabane, A. M., O. Sabri, and B. Parguel. 2010. Competitive advertising within store flyers: A win–win strategy? Journal of Retailing and Consumer Services 17, no. 6: 478–86.
  • Charlton, E. L., L. A. Kähkönen, G. Sacks, and A. J. Cameron. 2015. Supermarkets and unhealthy food marketing: An international comparison of the content of supermarket catalogues/circulars. Preventive Medicine 81: 168–73.
  • Choi, P., and K. S. Coulter. 2012. It’s not all relative: The effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment. Journal of Retailing 88, no. 4: 512–27.
  • Chu, P. Y., C. C. Chang, C. Y. Chen, and T. Y. Wang. 2010. Countering negative country-of-origin effects: The role of evaluation mode. European Journal of Marketing 44, no. 7/8: 1055–76.
  • Coulter, K. S., and P. A. Norberg. 2009. The effects of physical distance between regular and sale prices on numerical difference perceptions. Journal of Consumer Psychology 19, no. 2: 144–57.
  • Cummins, R. G., Z. H. Gong, and T. Reichert. 2021. The impact of visual sexual appeals on attention allocation within advertisements: An eye-tracking study. International Journal of Advertising 40, no. 5: 708–32.
  • Dhar, S. K., S. J. Hoch, and N. Kumar. 2001. Effective category management depends on the role of the category. Journal of Retailing 77, no. 2: 165–84.
  • Dransfield, E., T. M. Ngapo, N. A. Nielsen, L. Bredahl, P. O. Sjödén, M. Magnusson, M. M. Campo, and G. R. Nute. 2005. Consumer choice and suggested price for pork as influenced by its appearance, taste and information concerning country of origin and organic pig production. Meat Science 69, no. 1: 61–70.
  • Ethan, D., C. H. Basch, S. Rajan, L. Samuel, and R. N. Hammond. 2014. A comparison of the nutritional quality of food products advertised in grocery store circulars of high- versus low-income New York City zip codes. International Journal of Environmental Research and Public Health 11, no. 1: 537–47.
  • Fader, P. S., and L. M. Lodish. 1990. A cross-category analysis of category structure and promotional activity for grocery products. Journal of Marketing 54, no. 4: 52–66.
  • Gijsbrechts, E., K. Campo, and T. Goossens. 2003. The impact of store flyers on store traffic and store sales: A geo-marketing approach. Journal of Retailing 79, no. 1: 1–16.
  • Goodrich, K. 2010. What’s up?: Exploring upper and lower visual field advertising effects. Journal of Advertising Research 50, no. 1: 91–106.
  • Ieva, M., C. Ziliani, J. C. Gázquez-Abad, and I. D’Attoma. 2022. I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour. Journal of Retailing and Consumer Services 64: 102725.
  • Inside FMCG. 2021. Life has changed and so has grocery shopping. September 29. https://insidefmcg.com.au/client-report/life-has-changed-and-so-has-grocery-shopping/.
  • Jahns, L., C. R. Payne, L. D. Whigham, L. K. Johnson, A. J. Scheett, B. S. Hoverson, and S. Kranz. 2014. Foods advertised in US weekly supermarket sales circulars over one year: A content analysis. Nutrition Journal 13, no. 1: 95.
  • Janiszewski, C. 1993. Preattentive mere exposure effects. Journal of Consumer Research 20, no. 3: 376–92.
  • Ji, M. F., and J. U. McNeal. 2001. How Chinese children’s commercials differ from those of the United States: A content analysis. Journal of Advertising 30, no. 3: 79–92.
  • Johnston, R., J. Stafford, H. Pierce, and M. Daube. 2017. Alcohol promotions in Australian supermarket catalogues. Drug and Alcohol Review 36, no. 4: 456–63.
  • Kassarjian, H. H. 1977. Content analysis in consumer research. Journal of Consumer Research 4, no. 1: 8–18.
  • Kaur, A., T. Lewis, V. Lipkova, S. Fernando, M. Rayner, R. A. Harrington, W. Waterlander, and P. Scarborough. 2020. A systematic review, and meta-analysis, examining the prevalence of price promotions on foods and whether they are more likely to be found on less-healthy foods. Public Health Nutrition 23, no. 8: 1281–96.
  • Kaynak, E., O. Kucukemiroglu, and A. Hyder. 2000. Consumers’ country-of-origin (COO) perceptions of imported products in a homogenous less-developed country. European Journal of Marketing 34, no. 9/10: 1221–41.
  • Kim, Y. S., and D. S. Chung. 2017. Anatomy of front pages: Comparison between the New York times and other US major metropolitan newspapers. International Journal of Communication 11: 18.
  • Krippendorff, K. 1980. Content analysis: An introduction to its methodology. Thousand Oaks, Calif.: Sage Publications.
  • Kumar, N. 2007. Private label strategy: How to meet the store Brand challenge. Boston, Massachussets: Harvard Business Review Press.
  • Landis, J. R., and G. G. Koch. 1977. The measurement of observer agreement for categorical data. Biometrics 33, no. 1: 159–74.
  • Lewis, M., and A. Hill. 1998. Food advertising on British children’s television: A content analysis and experimental study with nine-year olds. International Journal of Obesity 22, no. 3: 206–14.
  • Martin-Biggers, J., M. Yorkin, C. Aljallad, C. Ciecierski, I. Akhabue, J. McKinley, K. Hernandez, C. Yablonsky, R. Jackson, V. Quick, and C. Byrd-Bredbenner. 2013. What foods are US supermarkets promoting? A content analysis of supermarket sales circulars. Appetite 62: 160–5.
  • Maslowska, E., C. M. Segijn, K. A. Vakeel, and V. Viswanathan. 2020. How consumers attend to online reviews: An eye-tracking and network analysis approach. International Journal of Advertising 39, no. 2: 282–306.
  • McCarthy, M., M. Brennan, C. Ritson, and M. de Boer. 2006. Food hazard characteristics and risk reduction behavior: The view of consumers on the island of Ireland. British Food Journal 108, no. 10: 875–91.
  • McQuail, D. 2010. McQuail’s mass communication theory. London: Sage Publications.
  • Mehta, A. 2000. Advertising attitudes and advertising effectiveness. Journal of Advertising Research 40, no. 3: 67–72.
  • Meng, J. G., and S. A. Nasco. 2009. Cross-cultural equivalence of price perceptions across American, Chinese, and Japanese consumers. Journal of Product & Brand Management 18, no. 7: 506–16.
  • Ministry of Health. 2018. Healthy kids industry pledge. https://www.health.govt.nz/system/files/documents/pages/food-industry-taskforce-final-report.pdf. Accessed 17 January 2022.
  • Nenycz-Thiel, M., and J. Romaniuk. 2011. The nature and incidence of private label rejection. Australasian Marketing Journal (AMJ) 19, no. 2: 93–9.
  • Neuendorf, K. A. 2002. The content analysis guidebook. Thousand Oaks, Calif.: Sage Publications.
  • Newman, C. L., A. M. Turri, E. Howlett, and A. Stokes. 2014. Twenty years of country-of-origin food labeling research: A review of the literature and implications for food marketing systems. Journal of Macromarketing 34, no. 4: 505–19.
  • Nielsen. 2011. The evolution of circulars: From print to digital Q4, 2011. https://www.nielsen.com/us/en/insights/article/2011/from-print-to-digital-slowly-the-evolution-of-the-circular/.
  • Nielsen. 2017. Digital touchpoints are making their mark in U.S. retail, but print is (still) not dead. https://www.nielsen.com/us/en/insights/article/2017/digital-touchpoints-are-making-their-mark-in-us-retail/.
  • Nikolova, H. D., and J. J. Inman. 2015. Healthy choice: The effect of simplified point-of-sale nutritional information on consumer food choice behavior. Journal of Marketing Research 52, no. 6: 817–35.
  • Orquin, J. L., and S. M. Loose. 2013. Attention and choice: A review on eye movements in decision making. Acta Psychologica 144, no. 1: 190–206.
  • Orquin, J. L., S. Perkovic, and K. G. Grunert. 2018. Visual biases in decision making. Applied Economic Perspectives and Policy 40, no. 4: 523–37.
  • Parsons, A. 2013. Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal 17, no. 2: 27.
  • Passport. 2018. Brand shares: Grocery retailers (2013–2018). Euromonitor. https://www-portal-euromonitor-com.access.library.unisa.edu.au/portal/StatisticsEvolution/index.
  • Pentus, K., K. Ploom, A. Kuusik, and T. Mehine. 2018. How to optimize sales flyers–novel experiment design. Baltic Journal of Management 13, no. 2: 191–208.
  • Pieters, R., and M. Wedel. 2004. Attention capture and transfer in advertising: Brand, pictorial, and text-size effects. Journal of Marketing 68, no. 2: 36–50.
  • Pieters, R., M. Wedel, and R. Batra. 2010. The stopping power of advertising: Measures and effects of visual complexity. Journal of Marketing 74, no. 5: 48–60.
  • Pieters, R., M. Wedel, and J. Zhang. 2007. Optimal feature advertising design under competitive clutter. Management Science 53, no. 11: 1815–28.
  • PRIMIR, 2013. Impact of Integrated Marketing on the Printing Industry. http://www.npes.org/Portals/0/PRIMIR/Integrated%20Marketing%20TOC.pdf.
  • Pulker, C. E., J. A. Scott, and C. M. Pollard. 2018. Ultra-processed family foods in Australia: Nutrition claims, health claims and marketing techniques. Public Health Nutrition 21, no. 1: 38–48.
  • Rayner, K. 2009. Eye movements and attention in reading, scene perception, and visual search. Quarterly Journal of Experimental Psychology (2006) 62, no. 8: 1457–506.
  • Roosen, J., J. L. Lusk, and J. A. Fox. 2003. Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK. Agribusiness 19, no. 1: 77–90.
  • Rosbergen, E., R. Pieters, and M. Wedel. 1997. Visual attention to advertising: A segment-level analysis. Journal of Consumer Research 24, no. 3: 305–14.
  • Roy Morgan, 2017. Digital media lead, but catalogues remain key channel to reach consumers. http://www.roymorgan.com/findings/7426-media-most-useful-internet-catalogues-search-newspapers-tv-radio-201712010557.
  • Septianto, F., M. S. Lee, and P. G. Putra. 2021. Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions. Journal of Retailing and Consumer Services 58: 102317. doi: 10.1016/j.jretconser.2020.102317.
  • Shankar, V., and R. Bolton. 2004. An empirical analysis of determinants of retailer pricing. Marketing Science 23, no. 1: 28–49.
  • Shi, Z., C. Zhang, and L. Wu. 2020. Sales or reviews, which matters more to consumer preference and online advertising? – Evidence from eye-tracking and self-reporting. International Journal of Advertising 39, no. 8: 1274–300.
  • Simola, J., M. Kivikangas, J. Kuisma, and C. M. Krause. 2013. Attention and memory for newspaper advertisements: Effects of ad-editorial congruency and location. Applied Cognitive Psychology 27, no. 4: 429–42.
  • Smith, S., and C. Middleton. 2008. Quality meat attributes desirable to the culinary consumer. Journal of Culinary Science & Technology 6, no. 4: 279–89.
  • Tan, P. J., A. Corsi, J. Cohen, A. Sharp, L. Lockshin, W. Caruso, and S. Bogomolova. 2018. Assessing the sales effectiveness of differently located endcaps in a supermarket. Journal of Retailing and Consumer Services 43: 200–8.
  • The Print Group. 2014. The power of the printed catalogue. http://www.theprintgroup.com.au/the-power-of-the-printed-catalogue.html.
  • The Real Media Collective. 2018. Fast Facts Grocery. June. https://www.therealmediacollective.com.au/wp-content/uploads/2019/05/Fastfacts_Grocery.pdf.
  • Theben, A., M. Gerards, and F. Folkvord. 2020. The effect of packaging color and health claims on product attitude and buying intention. International Journal of Environmental Research and Public Health 17, no. 6: 1991.
  • Umberger, W. J., D. M. Feuz, C. R. Calkins, and B. M. Sitz. 2003. Country-of-origin labeling of beef products: US consumers’ perceptions. Journal of Food Distribution Research 34, no. 3: 103–16.
  • Waters, R. D., and P. M. Jones. 2011. Using video to build an organization’s identity and brand: A content analysis of nonprofit organizations’ YouTube videos. Journal of Nonprofit & Public Sector Marketing 23, no. 3: 248–68.
  • Wedel, M., and R. Pieters. 2000. Eye fixations on advertisements and memory for brands: A model and findings. Marketing Science 19, no. 4: 297–312.
  • Wedel, M., and R. Pieters. 2015. A review of eye-tracking research in marketing. In Review of Marketing Research, 123–147. Armonk, New York: Emerald Group Publishing Limited.
  • Zhang, J., M. Wedel, and R. Pieters. 2009. Sales effects of attention to feature advertisements: A Bayesian mediation analysis. Journal of Marketing Research 46, no. 5: 669–81.
  • Zhou, Z., and K. Nakamoto. 2001. Price perceptions: A cross-national study between American and Chinese young consumers. ACR North American Advances 28: 161–168.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.