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Journal of Marketing Management Volume 30, 2014 - Issue 15-16: Revisiting Contemporary Issues in Family Consumption
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Editorial

Revisiting contemporary issues in family consumption

Ben KerraneManchester Business School, UK
,
Shona M. BettanyWestminster Business School, UK
&
Margaret K. HoggLancaster University Management School, UK
Pages 1527-1532 | Published online: 29 Oct 2014

Reference

  • O’Malley, L., & Prothero, A. (2006). Editorial: Consuming families: Marketing, consumption and the role of families in the twenty-first century. Journal of Marketing Management, 22(9–10), 899–903.

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