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Original Articles

The competitive vulnerability of distance teaching universities

Pages 31-45 | Published online: 07 Jul 2006

References and Notes

  • Rumble , G. and Harry , K. , eds. 1982 . The distance teaching Universities , London : Croom Helm .
  • In this article the term university is used partly for convenience, but also because the majority of higher education level distance teaching institutions have in fact the status of a university. Where appropriate, however, university can be substituted by the term polytechnic, college, etc
  • There was a short‐lived attempt to found a correspondence university at Ithaca, New York, in 1883
  • Discontinued, 1910
  • Open University . 1972 . The Open University. Report of the Vice Chancellor, January 1969 ‐December 1970 , 117 Milton Keynes : The Open University Press .
  • Jevons , F. 1984 . ‘Distance education in mixed institutions: working towards parity’ . Distance Education , 5 ( 1 ) : 26 See, for example, Keegan, D. (1990, 2nd edn) Foundations of Distance Education, London, Routledge, p. 4; Holmberg, B. (1986), Growth and structure of distance education, London, Croom Helm, p.29; Hall, J.W. (1991) Access through innovation. New colleges for new students, New York, American Council on Education and Macmillan Publishing Co., p. 140
  • Woodley , A. 1981 . The Open University of the United Kingdom , 23 Amsterdam : European Cultural Foundation . House of Commons, Debates, Vol 709, col. 2007, cited in
  • Perry , W. 1976 . Open University. A personal account by the first Vice Chancellor , 55 Milton Keynes : The Open University Press . de Moor, R. (1983) ‘The planning of an Open University. The case of the Netherlands’, CRE‐Information, New Series, Vol.64, No. 1983 (4), p.59
  • Reddy Committee . 1982 . Towards an open learning system. Report of the Committee on the Establishment of an Open University , 8 17 – 18 . 55 – 6 . Hyderabad : Department of Publications and Press, Osmania University . United Nations Development Programme (1978), Open University of Sri Lanka, Project Document, mimeo, pp.5,7; Comisión Organizadora de la Universidad Nacional Abierta (1977) Universidad Nacional Abierta: Proyecto, Caracas, Universidad Nacional Abierta, p. 32
  • Dodd , J. and Rumble , G. 1984 . ‘Planning new distance teaching universities’ . Higher Education , 13 : 233 241 249 – 51 . See also, on the planning of the UK Open University, Hall, P., Land, H., Parker, R. and Webb, A. (1975) Chance, choice and conflict in social policy, London, Heinemann
  • Dodd and Rumble, op. cit., pp 232‐4; Hall P. et al., op. cit., p.254
  • Perry, op. cit., p.20
  • Peters , O. 1973 . Die didaktische Struktur des Fernunterrichts, Untersuchungen zu einer industrialisierten Form des Lehrens und Lernens , 310 Weinheim : Beltz . Perry, W. (1976) op. cit., p.55; Daniel, J.S. and Smith, W.A.S. (1979) ‘Opening open universities: the Canadian experience’, Canadian Journal of Higher Education, Vol.9, No.2, p.64
  • Perry, op. cit., p.55
  • See Keegan, op. cit., pp. 76‐7 for an analysis of Peters’ work in English
  • Siaciwena , R.M.C. 1988 . ‘The external degree programme at the University of Zambia’ . Prospects , 18 ( 2 ) : 201 see also, Siaciwena, R.M. (1983) ‘Problems of managing an external degree programme at the University of Zambia’, Journal of Adult Education (University of Zambia) Vol. 2, No. 1., p.70
  • Singh , B. 1979 . “ ‘Distance education in developing countries ‐ with special reference to India’ ” . In Distance education for development , Edited by: Hakemulder , J.R. 87 Bonn : German Foundation for International Development . 1981
  • Hall, J.W. op. cit., p.31
  • Ibid, pp.73, 69
  • Smith , D.M. and Saunders , M.R. 1991 . Other routes. Part‐time higher education policy , 26 Buckingham : The Society for Research into Higher Education and the Open University Press .
  • Karmel , P. 1975 . Open tertiary education in Australia , 80 Canberra : Commonwealth Government Printer . Report of the Committee on the Future of Tertiary Education in Australia to the Australian Universities Commission
  • Committee for Television and Radio in Education (TRU Commission) . 1975 . Distance education. An outline of the present situation and some organisational alternatives for post‐secondary education. Summary of a TRU Commission report (SOU 1975:72) , 51 Stockholm : TRU .
  • Rumble , G. 1988a . “The economics of mass distance education’ . Prospects , 18 ( 1 ) : 98
  • Smith , K.C. 1979 . “ ‘External studies at New England ‐ a silver jubilee review, 1955‐79’ ” . In Distance education. International perspectives , Edited by: Sewart , D. , Keegan , D. and Holmberg , B. 200 London : Croom Helm . 1983
  • Singh, op. cit., p. 87
  • Siaciwena (1983), op. cit., p.70
  • Campion , M. and Guiton , P. 1991 . ‘Economic instrumentalism and integration in Australian External Studies’ . Open Learning , 6 ( 2 ) : 15
  • Todaro , M.P. 1989 . Economic Development in the Third World , 4th Edition , 340 – 1 . New York : Longman .
  • On the relative costs of the UK Open University and UK campus‐based universities, see Wagner, L. (1977) ‘The economics of the Open University revisited’, Higher Education, Vol.6.; Laidlaw, B. and Layard, R. (1974) ‘Traditional versus Open University teaching methods: a cost comparison’, Higher Education, Vol.3. On the relative costs of the UK Open University, Loughborough University and Middlesex Polytechnic, see Smith, R.C. (n.d. but circa 1985) ‘A comparative study of some performance indicators for a UGC funded university, a polytechnic and the Open University’, mimeo. On the relative costs of the Japanese DTU and various forms of campus‐based university education in Japan, see Muta, H. and Sakamoto, T. (1989) ‘The economics of the University of the Air of Japan revisited, Higher Education, Vol. 18. On the relative cost of the Korea Air and Correspondence University and Sukhothai Thammathirat Open University, see Kim, S. (1985) “The role of distance teaching universities in innovations of higher education today’, in Development of Higher Education in Korea, Seoul, Korean Council for University Education, and Srisa‐an, W. (1987) ‘Financing and cost‐effectiveness of distance education’, in Distance Education in Asia and Pacific, Vol.1., Manila, Asian Development Bank
  • Derived from Muta and Sakamoto, op. cit., pp.595, 597, 600
  • Rumble , G. 1987 . Why distance education can be cheaper than conventional education’ . Distance Education , 8 ( 1 ) Rumble, G. 1988a, op. cit
  • Wagner , L. 1982 . The economics of educational media , ix London : Macmillan .
  • Perry, op. cit., pp.73‐4
  • Jevons, op. cit., p.33
  • Taylor , J.C. and White , V.J. 1991 . The evaluation of the cost effectiveness of multi‐media mixed‐mode teaching and learning , Canberra : Australian Govenment Publishing Service .
  • Based on Taylor and White, op. cit., p.33
  • ibid, p.27
  • Further information from another source may ultimately become available when and if Deakin University, an Australian DMU, completes and publishes the results of its activity costing exercise. Preliminary results are available in Deakin University (1989) Further investigations into activity costing in a mixed mode institution, n.p., Department of Employment, Education and Training, Commonwealth of Australia. The preliminary study had apportioned 89 percent of Deakin's costs between the three output areas of teaching, research, and community service, and had further apportioned teaching costs between on‐ and off‐campus studies, by School. However, the report does not provide an analysis of the reasons why the differences in cost per equivalent full‐time student on‐ and off‐campus varies significantly from School to School
  • Wagner , L. 1975 . ‘Television video‐tape systems for off‐campus education. A cost analysis of SURGE’ . Instructional Science , 4 Leslie, J.D. (1979) “The University of Waterloo model for distance education’, Canadian Journal of University Continuing Education, Vol. 6
  • Rumble , G. 1986 . Costing distance education , London : Commonwealth Secretariat .
  • Tight , M. 1986 . Part‐time degrees, diplomas and certificates , Cambridge : Hobson's Choice, for an analysis of the geographical availability of part‐time first degree level provision in the UK .
  • Tight , M. 1991 . ‘The reorganisation of Australian distance education: some comments’ . Open Learning , 6 ( 3 ) : 54
  • Smith and Saunders, op. cit., pp.86‐7
  • Fwu , B‐J , Jamison , D. , Livingston , R. , Oliveira , J. , Skewes‐Cox , T. and Vanderkelen , B. 1992 . “The National Technological University’ ” . In Vocational education at a distance: international perspectives , Edited by: Rumble , G. and Oliveira , J. London : Kogan Page . 1992
  • Johnson , R. 1991 . ‘The reorganisation of Australian distance education: some comments’ . Open Learning , 6 ( 3 ) : 53 See, for example, Jevons, op. cit., p.33; Campion and Kelly, op. cit, pp.188, 190‐1, 192‐3 on the Johnson Report (1983), Hudson Report (1986), and Dawkins Green Paper (1987)
  • Ohmae , K. 1983 . The mind of the strategist. Business planning for competitive advantage , Harmondsworth : Penguin Books .
  • Thompson , J.L. 1990 . Strategic management. Awareness and change , London : Chapman and Hall . for a theoretical discussion of the options briefly explored in this section
  • Peters , T.J. and Waterman , R.H. 1982 . In search of excellence. Lessons from America's best‐run companies , New York : Harper and Row .
  • Smith and Saunders, op. cit., p.31
  • Innes , S. 1992 . “ ‘The Open College’ ” . In Vocational education at a distance: international perspectives , Edited by: Rumble , G. and Oliveira , J. London : Kogan Page . 1992
  • Ohmae, op. cit., p.58
  • ibid, p.58
  • Rumble , G. 1988b . The organisation of academic work in distance teaching universities: do we need new structures? , 13 – 20 . Hagen : FemUniversität, Zentrales Institut für Fernstudienforschung . ZIFF Papiere 72
  • In 1964 NEC acquired a correspondence college ‐the University Correspondence College, established in 1887 but in the early 1960s in decline. In 1984 it took over, with the agreement of British Telecommunications plc, BT's distance learning Technician Training Scheme
  • For example, the Taught Masters in Distance Education programme, jointly developed by Deakin University and the University of South Australia

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