References
- BALLANTYNE , D. 1991 . “ The action agenda for relationship marketing: bringing total quality, customer service and marketing together ” . In Relationship Marketing , Edited by: CHRISTOPHER , M. , PAYNE , A. and BALLANTYNE , D. Oxford : Butterworth‐Heineman .
- HERSEY , P. and BLANCHARD , K. 1988 . Management of Organizational Behaviour: Utilizing Human Resources , 5th Edition , Leadership Studies, Inc .
- McGREGOR , D. 1960 . The Human Side of Enterprise , New York : McGraw‐Hill .
- STONER , J. and FREEMAN , R. 1992 . Management , (5th Edition) , New Jersey : Prentice‐Hall International .