Publication Cover
Agrekon
Agricultural Economics Research, Policy and Practice in Southern Africa
Volume 31, 1992 - Issue 1
10
Views
0
CrossRef citations to date
0
Altmetric
Review

ECONOMIC ASPECTS OF ADVERTISING IN AGRICULTURE: A REVIEW / Ekonomiese aspekte van advertensiewese in die landbousektor: 'n Oorsig

Pages 36-42 | Published online: 28 May 2010

References

  • ALBION , M S and FARRIS , P. 1981 . The Advertising Controversy: Evidence on the Economic Effects of Advertising. Auburn House, Boston
  • BAGOZZI , R P . 1983 . “A Holistic Model for Modelling Consumer Response to Innovation”. . Operations Research , 31 No 2:128-176
  • BLAYLOCK , J R and BLISARD , WN. 1988 . “Effects of Advertising on the Demand for Cheese”. Economic Research Service. Technical Bulletin No 1752, USDA, Washington. D.C
  • BULTEZ , A V and NAERT , PA. 1979 . “Does Lag Structure Really Matter in Optimizing Advertising Expenditures”. . Management Science , 25 No 4:454-465
  • CHANG , H-S and KINNUCAN , H. 1990 . “Generic Advertising of Butter in Canada: Optimal Advertising Levels and Returns to Producers”. . Agribusiness , 6 No 4:345-354
  • CHIPLIN , B and STURGESS , B. 1981 . Economics of Advertising. (2nd ed.) Rinehart and Winston Ltd, Holt
  • CLARKE , D G . 1976 . “Econometric Measurement of the Duration of Advertising Effects on Sales”. . Journal of Marketing Research , 13 No 4:345-357
  • COWLING , K , CABLE , J , KELLY , M P and McGUINESS , A J . 1975 . Advertising and Economic Behaviour. MacMillan Press, New York
  • CRAIG , C S and STERNTHAL , B. 1986 . Repetition Effects Over the Years: An Anthology of Classic Articles. Garland Publishing Inc., New York
  • DORAN , H E and QUILKEY , JJ. 1972 . “Harmonic Analysis of Seasonal Data: Some Important Properties”. . American Journal of Agricultural Economics , 54 No 2:646-651
  • DORFMAN , R and STEINER , PO. 1954 . “Optimal Advertising and Optimal Quality”. . American Economic Review , 44 No 4:826-836
  • ENGEL , J F , WARSCHAW , M R and KINNEAR , T C . 1979 . Promotion Strategy. (4 ed.), Richard D. Irwin, Illinois
  • GODDARD , E W and AMUAH , AK. 1989 . “The Demand for Canadian Fats and Oils: A Case Study of Advertising Effectiveness”. . American Journal of Agricultural Economics , 71 No 3:741-749
  • GOULD , J P . 1970 . “Diffusion Processes and Optimal Advertising Policy”, in Microeconomic Foundations of Employment and Inflation Theory, eds. Edmond S. Phelps et al., New York, WW Norton and Co
  • GREENBERG , A and SUTTONI , C. 1973 . “Television Commercial Wearout”. . Journal of Marketing Research , 12 No 1:47-54
  • GROENEWALD , J A . 1982 . “Advertising Agricultural Products: Yes or no?”. . Agrekon , 21 No 1:1-4
  • HAHN , F H . 1959 . “The Theory of Selling Costs”. . Economic Journal , 69 No 2:293-312
  • HESSNER , C and MELLOR , O. 1986 . “An Empirical Analysis of the Relationship between Advertising and Sales: A Case Study of the Liquid Milk Market”. . Journal of Agricultural Economics , 37 No 1–3:193-206
  • HOCHMAN , E , REGEV , U and WARD , R W . 1974 . “Optimal Advertising Signals in the Florida Citrus Industry: A Research Application”. . American Journal of Agricultural Economics , 56 No 4:697-705
  • JACQUEMIN , A P and THISSE , J. 1972 . “Strategy of the Firm and Market Structure: An Application of Optimal Control Theory” . In Market Structure and Corporate Behaviour Edited by: Cowling , M. London, Gray-Mills
  • JENSEN , H H , JOHNSON , S R , SKOLD , K and GRUNDMEIER , E. 1989 . “Impacts of Promotion on the Livestock Sector: Simulations of Supply Response and Effects on Producer Returns”. Paper presented at the NEC-63 Research Conference on Commodity Advertising and Promotion. 22–23 February 1989, Orlando, Florida
  • JONES , E and WARD , RW. 1989 . “Effectiveness of Generic and Brand Advertising on Fresh and Processed Potato Products”. . Agribusiness , 5 No 5:523-536
  • KIHLSTROM , R E and RIORDAN , MH. 1984 . “Advertising as a Signal”. . Journal of Political Economy , 92 No 3:427-450
  • KINNUCAN , H W and FORKER , OD. 1986 . “Seasonally in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy”. . American Journal of Agricultural Economics , 68 No 1:562-571
  • KRUGMAN , H R . 1977 . “Memory without Recall, Exposure without Perception”. . Journal of Advertising Research , 17 No 1:7-12
  • LANCASTER , K. 1966 . “A New Approach to Consumer Theory”. . Journal of Political Economics , 74 No 2:132-157
  • LEE , J-Y , BROWN , M G and FAIRCHILD , G F . 1989 . “Some Observations on the Impact of Advertising on Demand”. . Agribusiness: An Institutional Journal , 5 No 6:607-618
  • LIU , D J and FORKER , OD. 1988 . “Generic Fluid Milk Advertising, Demand Expansion, and Supply Response: The Case of New York City”. . American Journal of Agricultural Economics , 70 No 2:229-236
  • MAY , M E . 1977 . “Generic Advertising”. . Oxford Agrarian Studies , 6 : 135 – 166 .
  • MORRISON , R M . 1984 . “Generic Advertising of Farm Products”. Agricultural Information Bulletin Number 481, Economic Research Service, USDA, Washington, DC
  • NERLOVE , M and ARROW , KJ. 1962 . “Optimal Advertísing Policy Under Dynamic Conditions”. . Economica , 29 No 114:129-142
  • NICHOLS , J P , MYERS , L H and FRANK , G. 1988 . “Generic Agricultural Commodity Advertising and Promotion: Its Role in Marketing” . In Generic Agricultural Commodity Advertising and Promotion Edited by: Ambruster , W J and Wills , R O . Cornell University, Ithaca, New York
  • ORPEN , C. 1981 . “How advertising works”. . Research for Marketing , 8 No 1:1-17
  • PALDA , K S . 1964 . The Measurement of Cumulative Advertising Effects. Englewood Cliffs, N.J.: Prentice-Hall, London
  • PITTS , E and HERLIHY , P. 1982 . “Perverse Substitution Relationships in Demand Studies: The Example of Butter and Margarine”. . Journal of Agricultural Economics , 33 No 1:37-46
  • SCHMALENSEE , R. 1978 . “A Model of Advertising and Product Quality”. . Journal Political Economics , 86 : 485 – 503 .
  • SIMON , J L and ARNDT , J. 1980 . “The Shape of the Advertising Response Function”. . Journal of Advertising Research , 4 No 1:11-28
  • STRAK , J. 1983 . “Optimal Advertising Decisions for Farmers and Food Processors”. Journal of Agricultural Economics, Vol 34 < No 3:303-315
  • THOMPSON , S R and EILER , DA. 1975 . “Producer Returns from Increased Milk Advertising”. . American Journal of Agricultural Economics , 57 No 3:505-508
  • THOMPSON , S R and EILER , DA. 1977 . “Determinants of Milk Advertising Effectiveness”. . American Journal of Agricultural Economics , 59 No 1:330-343
  • TRIVEDI , P K and LEE , BMS. 1981 . Review Economic Studies , 48 “Seasonal Variability in a Distributed Lag Model”., No 2:497-505
  • VERMA , V K . 1980 . “A Price Theoretic Approach to the Specification and Estimation of the Sales-Advertising Function”. . Journal of Business , 53 No 3:115-137
  • VIDALE , M L and WOLFE , HB. 1957 . “An Operations-Research Study of Sales Response to Advertising”. . Operations Research , 5 No 3:570-581
  • WARD , R W . 1975 . “Revisiting the Dorfman-Steiner Static Advertising Theorem: An Application to the Processed Grapefruit Industry”. . American Journal of Agricultural Economics , 57 No 1:500-504
  • WARD , R W , CHANG , J and THOMPSON , S. 1985 . “Commodity Advertising: Theoretical Issues Relating to Generic and Brand Promotions”. . Agribusiness , 1 No 2:269-276
  • WARD , R W and DIXON , BL. 1989 . “Effectiveness of Fluid Milk Advertising since the Dairy and Tobacco Adjustment Act of 1983”. . American Journal of Agricultural Economics , 71 No 3:730-740
  • WARD , R W and McDONALD , WF. 1986 . “Effectiveness of Generic Milk Advertising: A Ten Region Study”. . Agribusiness , 2 No 1:77-79
  • WILLS , R L and COX , TL. 1988 . “Generic Agricultural Commodity Advertising and Promotion: Economics and Impacts” . In Generic Agricultural Commodity Advertising and Promotion Edited by: Ambruster , W J and Wills , R L . Cornell University, Ithacha, New York

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.