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Original Articles

Film and attitude change

Report of an Investigation

Pages 25-30 | Published online: 10 Mar 2014

REFERENCES

  • Carpenter, C. R. (1950), Practical principles governing the production and utilisation of sound motion pictures. (Special Report No. 1. Instructional Film Research Program. Pennsylvania State College.)
  • Engel, C. E. (1970) in, Bajpai, A. C., and Leedham, J. F. (Eds). Aspects of Educational Technology, IV. (Pitman: London.)
  • Oppenheim, A. N. (1966). Questionnaire Design and Attitude Measurement. (Heineman: London.)
  • Zimbardo, P. G. (1960) Involvement and Communication Discrepancy as Determinants of Opinion Conformity. Journal of Abnormal and Social Psychology. 60, 86–94.

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