742
Views
18
CrossRef citations to date
0
Altmetric
Articles

How loyal can a graduate ever be? The influence of motivation and employment on student loyalty

&

References

  • Ahmed, K., K. F. Alam, and M. Alam. 1997. “An Empirical Study of Factors Affecting Accounting Students' Career Choice in New Zealand.” Accounting Education 6 (4): 325–35. doi: 10.1080/096392897331398
  • Ali, F., Y. Zhou, K. Hussain, P. K. Nair, and N. A. Ragavan. 2016. “Does Higher Education Service Quality Effect Student Satisfaction, Image and Loyalty? A Study of International Students in Malaysian Public Universities.” Quality Assurance in Education 24 (1): 70–94. doi: 10.1108/QAE-02-2014-0008
  • Alves, H. 2011. “The Measurement of Perceived Value in Higher Education: A Unidimensional Approach.” The Service Industries Journal 31 (12): 1943–60. doi: 10.1080/02642069.2011.550042
  • Alves, H., and M. Raposo. 2007. “Conceptual Model of Student Satisfaction in Higher Education.” Total Quality Management 18 (5): 571–88. doi: 10.1080/14783360601074315
  • Andreassen, T. W., and B. Lindestad. 1998. “Customer Loyalty and Complex Services.” International Journal of Service Industry Management 9 (1): 7–23. doi: 10.1108/09564239810199923
  • Arif, S., and M. Ilyas. 2013. “Quality of Work-life Model for Teachers of Private Universities in Pakistan.” Quality Assurance in Education 21 (3): 282–98. doi: 10.1108/QAE-Feb-2012-0006
  • Arquero, J. L., M. Byrne, B. Flood, and J. M. González. 2009. “Motives, Expectations, Preparedness and Academic Performance: A Study of Students of Accounting at a Spanish University.” Revista de Contabilidad 12 (2): 279–99. doi: 10.1016/S1138-4891(09)70009-3
  • Athiyaman, A. 1997. “Linking Student Satisfaction and Service Quality Perceptions: The Case of University Education.” European Journal of Marketing 31 (7): 528–40. doi: 10.1108/03090569710176655
  • Auyeung, P., and J. Sands. 1997. “Factors Influencing Accounting Students’ Career Choice: A Cross-Cultural Validation Study.” Accounting Education 6 (1): 13–23. doi: 10.1080/096392897331596
  • Beerepoot, N., and R. Kumar. 2015. “Upgrading Service Delivery and Employment Conditions Through Indirect Insertion in Global Value Chains.” Competition & Change 19 (5): 374–89. doi: 10.1177/1024529415593244
  • Beerli Palacio, A., G. Díaz Meneses, and P. J. Pérez Pérez. 2002. “The Configuration of the University Image and its Relationship with the Satisfaction of Students.” Journal of Educational Administration 40 (5): 486–505. doi: 10.1108/09578230210440311
  • Belfield, C. R., and R. D. F. Harris. 2002. “How Well do Theories of Job Matching Explain Variations in Job Satisfaction Across Education Levels? Evidence for UK Graduates.” Applied Economics 34 (5): 535–48. doi: 10.1080/00036840110041895
  • Bigné Alcañiz, E., M. Moliner Tena, and J. Sánchez García. 2003. “Perceived Quality and Satisfaction in Multiservice Organizations: The Case of Spanish Public Services.” Journal of Services Marketing 17 (4): 420–42. doi: 10.1108/08876040310482801
  • Blázquez Resino, J. J., J. Chamizo González, E. I. Cano Montero, and S. Gutiérrez Broncano. 2013. “Calidad de vida universitaria: Identificación de los principales indicadores de satisfacción estudiantil [Quality of University Life: Identification of the Main Indicators of Student Satisfaction].” Revista de Educación 362 (3): 458–84.
  • Breton, G. 2015. “Toward a New University Model.” In The University of Granada in Light of its V Centenary. “Reflections on the Future of the University”, edited by Luque-Martínez, T. et al., 88 Granada: Editorial Universidad de Granada.
  • Broekemier, G. M., and S. Seshadri. 2000. “Differences in College Choice Criteria Between Deciding Students and their Parents.” Journal of Marketing for Higher Education 9 (3): 1–13.
  • Brown, R. M., and T. W. Mazzarol. 2009. “The Importance of Institutional Image to Student Satisfaction and Loyalty within Higher Education.” Higher Education 58 (1): 81–95.
  • Browne, B. A., D. Kaldenberg, and W. G. Browne. 1999. “Satisfaction with Business Education: A Comparison of Business Students and Their Parents.” Journal of Marketing for Higher Education 9 (1): 39–52.
  • Byrne, M., and B. Flood. 2007. “Exploring the Antecedents of Learning Approaches: A Study of International Business Students.” International Journal of Management Education 6 (2): 44–62.
  • Byrne, M., P. Willis, and J. Burke. 2012. “Influences on School Leavers’ Career Decisions–Implications for the Accounting Profession.” The International Journal of Management Education 10 (2): 101–11.
  • Cheong, K. C., C. Hill, Y. C. Leong, and C. Zhang. 2016. “Employment as a Journey or a Destination? Interpreting Graduates’ and Employers’ Perceptions–a Malaysia Case Study.” Studies in Higher Education 43 (4): 1–17.
  • Chen, C. F., and D. Tsai. 2007. “How Destination Image and Evaluative Factors Affect Behavioral Intentions?” Tourism Management 28 (4): 1115–22.
  • Chin, W. W. 1998. “Issues and Opinion on Structural Equation Modelling.” MIS Quarterly 22 (1): 8–15.
  • Clemes, M. D., C. E. Gan, and T. H. Kao. 2008. “University Student Satisfaction: An Empirical Analysis.” Journal of Marketing for Higher Education 17 (2): 292–325.
  • Clemes, M. D., D. A. Cohen, and Y. Wang. 2013. “Understanding Chinese University Students’ Experiences: An Empirical Analysis.” Asia Pacific Journal of Marketing and Logistics 25 (3): 391–427.
  • Cronin Jr., J. J., M. K. Brady, and G. T. M. Hult. 2000. “Assessing the Effects of Quality, Value and Customer Satisfaction on Consumer Behavioural Intentions in Service Environments.” Journal of Retailing 76 (2): 193–218.
  • Dale, R. 2007. “Specifying Globalization Effects on National Policy.” Journal of Education Policy 14 (1): 1–17.
  • Deci, E. L., and R. M. Ryan. 1985. “The General Causality Orientations Scale: Self-Determination in Personality.” Journal of Research in Personality 19 (2): 109–34.
  • Deci, E. L., and R. M. Ryan. 2000. “The “What” and “Why” of Goal Pursuits: Human Needs and the Self-Determination of Behavior.” Psychological Inquiry 11 (4): 227–68.
  • Deci, E. L., and R. M. Ryan. 2008. “Self-Determination Theory: A Macrotheory of Human Motivation, Development, and Health.” Canadian Psychology/Psychologie Canadienne 49 (3): 182–85.
  • DeShields Jr, O. W., A. Kara, and E. Kaynak. 2005. “Determinants of Business Student Satisfaction and Retention in Higher Education: Applying Herzberg's Two-Factor Theory.” International Journal of Educational Management 19 (2): 128–39.
  • Dick, A. S., and K. Basu. 1994. “Customer Loyalty: Toward an Integrated Conceptual Framework.” Journal of Academy of Marketing Science 22 (2): 99–113. doi: 10.1177/0092070394222001
  • Doh, J. P. 2003. “Can Leadership Be Taught? Perspectives from Management Educators.” Academy Of Management Learning & Education 2 (1): 54–6. doi: 10.5465/amle.2003.9324025
  • Douglas, J., A. Douglas, and B. Barnes. 2006. “Measuring Student Satisfaction at a UK University.” Quality Assurance in Education 14 (3): 251–67. doi: 10.1108/09684880610678568
  • Duarte, P. O., M. B. Raposo, and H. B. Alves. 2012. “Using a Satisfaction Index to Compare Students’ Satisfaction During and After Higher Education Service Consumption.” Tertiary Education and Management 18 (1): 17–40. doi: 10.1080/13583883.2011.609564
  • Elliott, K. M., and D. Shin. 2002. “Student Satisfaction: An Alternative Approach to Assessing this Important Concept.” Journal of Higher Education Policy and Management 24 (2): 197–209. doi: 10.1080/1360080022000013518
  • Eskildsen, J. K., A. Martensen, L. Grønholdt, and K. Kristensen. 2000. “Benchmarking Student Satisfaction in Higher Education Based on the Ecsi Methodology.” Sinergie-Rapporti di ricerca 9 (18): 385–402.
  • Espinoza, O., L. E. González, N. McGinn, D. Castillo, and L. Sandoval. 2017. “Factors that Affect Post-Graduation Satisfaction of Chilean University Students.” Studies in Higher Education. doi:10.1080/03075079.2017.1407306.
  • Eurico, S. T., J. A. M. da Silva, and P. O. do Valle. 2015. “A Model of Graduates' Satisfaction and Loyalty in Tourism Higher Education: The Role of Employability.” Journal of Hospitality, Leisure, Sport & Tourism Education 16: 30–42. doi: 10.1016/j.jhlste.2014.07.002
  • Faye, C., and D. Sharpe. 2008. “Academic Motivation in University: The Role of Basic Psychological Needs and Identity Formation.” Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement 40 (4): 189–99. doi: 10.1037/a0012858
  • Fornell, C., and D. Larcker. 1981. “Structural Equation Models with Unobservable Variables and Measurement Error.” Journal of Marketing Research 18 (1): 39–50. doi: 10.1177/002224378101800104
  • Gallarza, M. G., and I. G. Saura. 2006. “Value Dimensions, Perceived Value, Satisfaction and Loyalty: An Investigation of University Students’ Travel Behaviour.” Tourism Management 27 (3): 437–52. doi: 10.1016/j.tourman.2004.12.002
  • Gibson, A. 2010. “Measuring Business Student Satisfaction: A Review and Summary of the Major Predictors.” Journal of Higher Education Policy and Management 32 (3): 251–59. doi: 10.1080/13600801003743349
  • Gielnik, M. M., M. Frese, A. Kahara-Kawuki, I. W. Katono, S. Kyejjusa, M. Ngoma, and J. Oyugi. 2015. “Action and Action-regulation in Entrepreneurship: Evaluating a Student Training for Promoting Entrepreneurship.” Academy of Management Learning & Education 14 (1): 69–94. doi: 10.5465/amle.2012.0107
  • Giner, G. R., and A. P. Rillo. 2016. “Structural Equation Modeling of Co-creation and its Influence on the Student’s Satisfaction and Loyalty Towards University.” Journal of Computational and Applied Mathematics 291: 257–63. doi: 10.1016/j.cam.2015.02.044
  • Greene, B. A., and R. B. Miller. 1996. “Influences On Achievement: Goals, Perceived Ability, and Cognitive Engagement.” Contemporary Educational Psychology 21 (2): 181–92. doi: 10.1006/ceps.1996.0015
  • Gruber, T., S. Fuß, R. Voss, and M. Gläser-Zikuda. 2010. “Examining Student Satisfaction with Higher Education Services: Using a New Measurement Tool.” International Journal of Public Sector Management 23 (2): 105–23. doi: 10.1108/09513551011022474
  • Guzmán-Valenzuela, C. 2016. “Unfolding the Meaning of Public (s) in Universities: Toward the Transformative University.” Higher Education 71 (5): 667–79. doi: 10.1007/s10734-015-9929-z
  • Hair, J. F., R. E. Anderson, R. L. Tatham, and W. C. Black. 1995. Multivariate Data Analysis with Readings. Englewood Cliffs, NJ: Prentice Hall.
  • Hair, J. F., W. C. Black, B. J. Babin, R. E. Anderson, and R. L. Tatham. 2010. Multivariate Data Analysis. Upper Saddle River: Pearson.
  • Hatch, D. K., and C. E. Garcia. 2017. “Academic Advising and the Persistence Intentions of Community College Students in their First Weeks in College.” The Review of Higher Education 40 (3): 353–90. doi: 10.1353/rhe.2017.0012
  • Helgesen, Ø., and E. Nesset. 2007. “Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College.” Corporate Reputation Review 10 (1): 38–59. doi: 10.1057/palgrave.crr.1550037
  • Helgesen, Ø., and E. Nesset. 2007. “What Accounts for Students' Loyalty? Some Field Study Evidence.” International Journal of Educational Management 21 (2): 126–43.
  • Henderson, M., N. Selwyn, and R. Aston. 2017. “What Works and Why? Student Perceptions of ‘Useful’digital Technology in University Teaching and Learning.” Studies in Higher Education 42 (8): 1567–79. doi: 10.1080/03075079.2015.1007946
  • Hennig-Thurau, T., M. F. Langer, and U. Hansen. 2001. “Modeling and Managing Student Loyalty: An Approach Based on the Concept of Relationship Quality.” Journal of Service Research 3 (4): 331–44. doi: 10.1177/109467050134006
  • Henseler, J., G. Hubona, and P. A. Ray. 2016. “Using PLS Path Modeling in New Technology Research: Updated Guidelines.” Industrial Management & Data Systems 116 (1): 2–20. doi: 10.1108/IMDS-09-2015-0382
  • Holland, J. L. 1997. Making Vocational Choices: A Theory of Vocational Personalities and Work Environments. 3rd ed. Odessa, FL: Psychological Assessment Resources.
  • Holmes, L. 2013. “Competing Perspectives on Graduate Employability: Possession, Position or Process?” Studies in Higher Education 38 (4): 538–54. doi: 10.1080/03075079.2011.587140
  • Hu, H. H., J. Kandampully, and T. D. Juwaheer. 2009. “Relationships and Impacts of Service Quality, Perceived Value, Customer Satisfaction, and Image: An Empirical Study.” The Service Industries Journal 29 (2): 111–25. doi: 10.1080/02642060802292932
  • Hunt, H. K, ed. 1977. Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction. Cambridge: Marketing Science Institute.
  • Ivy, J. 2001. “Higher Education Institution Image: A Correspondence Analysis Approach.” International Journal of Educational Management 15 (6): 276–82.
  • Jiménez-Castillo, D., R. Sánchez-Fernández, and M. Á. Iniesta-Bonillo. 2013. “Segmenting University Graduates on the Basis of Perceived Value, Image and Identification.” International Review on Public and Nonprofit Marketing 10 (3): 235–52. doi: 10.1007/s12208-013-0102-z
  • Jones, M. A., and J. Suh. 2000. “Transaction-specific Satisfaction and Overall Satisfaction: An Empirical Analysis.” Journal of Services Marketing 14 (2): 147–59. doi: 10.1108/08876040010371555
  • Kantanen, H. 2012. “Identity, Image and Stakeholder Dialogue.” Corporate Communications: An International Journal 17 (1): 56–72. doi: 10.1108/13563281211196353
  • Kheiry, B., B. M. Rad, and O. Asgari. 2012. “University Intellectual Image Impact on Satisfaction and Loyalty of Students (Tehran Selected Universities).” African Journal of Business Management 6 (37): 10205–11. doi: 10.5897/AJBM11.434
  • Kotler, P. 1999. El marketing según Kotler: cómo crear, ganar y dominar los mercados [Marketing According to Kotler: How to Create, Win and Dominate Markets]. Barcelona: Paidos Ibérica.
  • Kotler, P. 2000. Marketing Management. Upper Saddle River, NJ: Prentice Hall.
  • Kumar, V., I. Dalla Pozza, and J. Ganesh. 2013. “Revisiting the Satisfaction–loyalty Relationship: Empirical Generalizations and Directions for Future Research.” Journal of Retailing 89 (3): 246–62.
  • Lai, L. S., W. M. To, J. W. Lung, and T. M. Lai. 2012. “The Perceived Value of Higher Education: The Voice of Chinese Students.” Higher Education 63 (3): 271–87.
  • Law, P., and D. Yuen. 2012. “A Multilevel Study of Students’ Motivations of Studying Accounting: Implications for Employers.” Education+ Training 5 (1): 50–64.
  • Leblanc, G., and N. Nguyen. 1997. “Searching for Excellence in Business Education: An Exploratory Study of Customer Impressions of Service Quality.” International Journal of Educational Management 11 (2): 72–9.
  • Ledden, L., S. P. Kalafatis, and P. Samouel. 2007. “The Relationship between Personal Values and Perceived Value of Education.” Journal of Business Research 60 (9): 965–74.
  • Lei, P., and A. Jolibert. 2012. “A Three-model Comparison of the Relationship between Quality, Satisfaction and Loyalty: An Empirical Study of the Chinese Healthcare System.” BMC Health Services Research 12 (1): 436–47.
  • Lowe, D. R., and K. Simons. 1997. “Factors Influencing Choice of Business Majorssome Additional Evidence: A Research Note.” Accounting Education 6 (1): 39–45.
  • Ludeman, R. B. 2010. “International Organizations and Higher Education Policy: Thinking Globally, Acting Locally?” The Review of Higher Education 33 (4): 604–606.
  • Luque-Martínez, T. 2015. “Actividad investigadora y contexto económico. El caso de las universidades públicas españolas [Research Activity and Economic Context. The Case of Spanish Public Universities].” Revista Española de Documentación Científica 38 (1): e076. doi:10.3989/redc.2015.1.1135.
  • Luque-Martínez, T., and S. Del Barrio-García. 2009. “Modelling University Image: The Teaching Staff Viewpoint.” Public Relations Review 35 (3): 325–27.
  • Luque Martínez, T., S. Del Barrio García, J. Sánchez Fernández, J. A. Ibáñez Zapata, and L. Doña Toledo. 2014. Estudio de Egresados de la Universidad de Granada. Año 2010 [Report of Graduates in the Year of the University of Granada. Year: 2010]. Granada: Editorial Universidad de Granada.
  • Luque Martínez, T., S. Del Barrio García, J. Sánchez Fernández, J. A. Ibáñez Zapata, and L. Doña Toledo. 2015. Estudio de Egresados de la Universidad de Granada. Año 2011 [Report of Graduates in the Year of the University of Granada. Year: 2009]. Granada: Editorial Universidad de Granada.
  • Luque Martínez, T., S. Del Barrio García, J. Sánchez Fernández, J. A. Ibáñez Zapata, and L. Doña Toledo. 2016. Estudio de Egresados de la Universidad de Granada. Año 2012 [Report of Graduates in the Year of the University of Granada. Year: 2012]. Granada: Editorial Universidad de Granada.
  • Luque-Martínez, T., and L. Doña-Toledo. 2013. “What do Graduates Think? An Analysis of Intention to Repeat the Same Studies and University.” Journal of Marketing for Higher Education 23 (1): 62–89.
  • Mano, H., and R. L. Oliver. 1993. “Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction.” Journal of Consumer Research 20 (3): 451–66.
  • Maringe, F., and M. Mourad. 2012. “Marketing for Higher Education in Developing Countries: Emphases and Omissions.” Journal of Marketing for Higher Education 22 (1): 1–9.
  • Maringe, F., and P. Gibbs. 2008. Marketing Higher Education: Theory and Practice. Maidenhead: McGraw-Hill Education.
  • Markelz, M. 2016. The Secret to Loyal Customers. American Marketing Association. https://www.ama.org/events-training/Conferences/Pages/secret-loyal-customers.aspx.
  • Matherly, L. L. 2012. “A Causal Model Predicting Student Intention to Enrol Moderated by University Image: Using Strategic Management to Create Competitive Advantage in Higher Education.” International Journal of Management in Education 6 (1): 38–55.
  • Marzo, M., M. Pedraja, and P. Rivera. 2005. “Measuring Customer Satisfaction in Summer Courses.” Quality Assurance in Education 13 (1): 53–65.
  • Mauldin, S., J. L. Crain, and P. H. Mounce. 2000. “The Accounting Principles Instructor's Influence on Students’ Decision to Major in Accounting.” Journal of Education for Business 75 (3): 142–48. doi: 10.1080/08832320009599005
  • Moosmayer, D. C., and F. U. Siems. 2012. “Values Education and Student Satisfaction: German Business Students’ Perceptions of Universities’ Value Influences.” Journal of Marketing for Higher Education 22 (2): 257–72. doi: 10.1080/08841241.2012.746254
  • Mora, J. G. 1997. “Market Trends in Spanish Higher Education.” Higher Education Policy 10 (3–4): 3–4. doi: 10.1016/S0952-8733(97)00012-3
  • Munteanu, C., C. Ceobanu, C. Bobâlca, and O. Anton. 2010. “An Analysis of Customer Satisfaction in a Higher Education Context.” International Journal of Public Sector Management 23 (2): 124–40. doi: 10.1108/09513551011022483
  • Myburgh, J. E. 2005. “An Empirical Analysis of Career Choice Factors That Influence First-Year Accounting Students at the University of Pretoria: A Cross-racial Study.” Meditari Accountancy Research 13 (2): 35–48. doi: 10.1108/10222529200500011
  • Narteh, B. 2013. “Service Quality in Automated Teller Machines: An Empirical Investigation.” Managing Service Quality 23 (1): 62–89. doi: 10.1108/09604521311287669
  • OCDE. 2015. Education at a Glance 2015: OECD Indicators. Paris: OECD.
  • Oldfield, B. M., and S. Baron. 2000. “Student Perceptions of Service Quality in a UK University Business and Management Faculty.” Quality Assurance in Education 8 (2): 85–95. doi: 10.1108/09684880010325600
  • Oliver, R. 1980. “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions.” Journal of Marketing Research 17 (4): 460–69. doi: 10.1177/002224378001700405
  • Oliver, R. L. 1996. “Varieties of Value in the Consumption Satisfaction Response.” Advances in Consumer Research 23 (1): 143–47.
  • Oliver, R. L. 1997. Satisfaction: A Behavioral Perspective on the Consumer. New York, NY: McGraw-Hill.
  • Oliver, R. L. 1999. “Whence Consumer Loyalty?” Journal of Marketing 63 (Special Issue 199): 33–44. doi: 10.1177/00222429990634s105
  • Pampaloni, A. M. 2010. “The Influence of Organizational Image on College Selection: What Students Seek in Institutions of Higher Education.” Journal of Marketing for Higher Education 20 (1): 19–48. doi: 10.1080/08841241003788037
  • Paulsen, M. B., and J. A. Gentry. 1995. “Motivation, Learning Strategies, and Academic Performance: A Study of the College Finance Classroom.” Financial Practice and Education 5 (1): 78–90.
  • Richardson, J. T. 2003. “Approaches to Studying and Perceptions of Academic Quality in a Short Web-based Course.” British Journal of Educational Technology 34 (4): 433–42. doi: 10.1111/1467-8535.00340
  • Richardson, J. T., and A. Woodley. 2003. “Another Look at the Role of Age, Gender and Subject as Predictors of Academic Attainment in Higher Education.” Studies in Higher Education 28 (4): 475–93. doi: 10.1080/0307507032000122305
  • Richardson, J. T. 2005. “Instruments for Obtaining Student Feedback: A Review of the Literature.” Assessment & Evaluation in Higher Education 30 (4): 387–415. doi: 10.1080/02602930500099193
  • Riggert, S., M. Boyle, J. Petroska, D. Ash, and C. Rude-Parkins. 2006. “Student Employment and Higher Education: Empiricism and Contradiction.” Review of Educational Research 76 (1): 63–92. doi: 10.3102/00346543076001063
  • Ringle, C. M., M. Sarstedt, and D. W. Straub. 2012. “A Critical Look at the Use of PLS-SEM.” MIS Quarterly 36 (1): 3–14. doi: 10.2307/41410402
  • Ross, M., D. Grace, and W. Shao. 2013. “Come on Higher ed … Get with the Programme! A Study of Market Orientation in International Student Recruitment.” Educational Review 65 (2): 219–40. doi: 10.1080/00131911.2012.659656
  • Ryu, K., H. R. Lee, and W. Kim. 2012. “The Influence of the Quality of the Physical Environment, Food, and Service on Restaurant Image, Customer Perceived Value, Customer Satisfaction, and Behavioral Intentions.” International Journal of Contemporary Hospitality Management 24 (2): 200–23. doi: 10.1108/09596111211206141
  • Sabiote, C. M., D. M. Frías, and J. A. Castañeda. 2012. “The Moderating Effect of Uncertainty-Avoidance on Overall Perceived Value of a Service Purchased Online.” Internet Research 22 (2): 180–98. doi: 10.1108/10662241211214557
  • Sánchez-Fernández, R., M. Iniesta-Bonillo, W. Schlesinger-Díaz, and P. Rivera-Torres. 2010. “Analysis of the Value Creation in Higher Institutions: A Relational Perspective.” Theoretical & Applied Economics 17 (10): 25–36.
  • Schlesinger, W., A. Cervera, and C. Pérez-Cabañero. 2016. “Sticking with Your University: The Importance of Satisfaction, Trust, Image, and Shared Values.” Studies in Higher Education 42 (12): 1–17.
  • Sojkin, B., P. Bartkowiak, and A. Skuza. 2015. “Changes in Students’ Choice Determinants in Poland: a Comparative Study of Tertiary Business Education between 2008 and 2013.” Higher Education 69 (2): 209–24. doi: 10.1007/s10734-014-9770-9
  • Solinas, G., M. D. Masia, G. Maida, and E. Muresu. 2012. “What Really Affects Student Satisfaction? An Assessment of Quality Through a University-Wide Student Survey.” Creative Education 3 (01): 37–40. doi: 10.4236/ce.2012.31006
  • Stafford, T. F. 1994. “Consumption Values and the Choice of Marketing Electives: Treating Students like Customers.” Journal of Marketing Education 16 (2): 26–33. doi: 10.1177/027347539401600204
  • Stephenson, A. L., A. Heckert, and D. B. Yerger. 2016. “College Choice and the University Brand: Exploring the Consumer Decision Framework.” Higher Education 71 (4): 489–503. doi: 10.1007/s10734-015-9919-1
  • Subrahmanyam, A. 2017. “Relationship between Service Quality, Satisfaction, Motivation and Loyalty: A Multi-Dimensional Perspective.” Quality Assurance in Education 25 (2): 171–88. doi: 10.1108/QAE-04-2013-0016
  • Sultan, P., and H. Yin Wong. 2012. “Service Quality in a Higher Education Context: An Integrated Model.” Asia Pacific Journal of Marketing and Logistics 24 (5): 755–84. doi: 10.1108/13555851211278196
  • Susskind, R., and D. Susskind. 2016. “Technology Will Replace Many Doctors, Lawyers, and Other Professionals.” Harvard Business Review. https://hbr.org/2016/10/robots-will-replace-doctors-lawyers-and-other-professionals?sf50989575=1.
  • Vega-Hernández, M. C., M. C. Patino-Alonso, and M. P. Galindo-Villardón. 2018. “Multivariate Characterization of University Students Using the ICT for Learning.” Computers & Education 121: 124–30. doi: 10.1016/j.compedu.2018.03.004
  • Vernon, M. M., E. A. Balas, and S. Momani. 2018. “Are University Rankings Useful to Improve Research? A Systematic Review.” PloS one 13 (3): e0193762. doi: 10.1371/journal.pone.0193762
  • Wardley, L. J., C. H. Bélanger, and V. M. Leonard. 2013. “Institutional Commitment of Traditional and Non-traditional-aged Students: A Potential Brand Measurement?” Journal of Marketing for Higher Education 23 (1): 90–112. doi: 10.1080/08841241.2013.810691
  • Warn, J., and P. Tranter. 2001. “Measuring Quality in Higher Education: A Competency Approach.” Quality in Higher Education 7 (3): 191–98. doi: 10.1080/13538320120098078
  • Westbrook, R. A., and R. L. Oliver. 1991. “The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction.” Journal of Consumer Research 18 (1): 84–91. doi: 10.1086/209243
  • Wiers-Jenssen, J., B. R. Stensaker, and J. B. Grogaard. 2002. “Student Satisfaction: Towards an Empirical Deconstruction of the Concept.” Quality in Higher Education 8 (2): 183–95. doi: 10.1080/1353832022000004377
  • Wilkins, S., M. M. Butt, D. Kratochvil, and M. S. Balakrishnan. 2016. “The Effects of Social Identification and Organizational Identification on Student Commitment, Achievement and Satisfaction in Higher Education.” Studies in Higher Education 41 (12): 2232–52. doi: 10.1080/03075079.2015.1034258
  • Woam, R. 2011. “A Comparative Study of the Perceptions of Students from US and Australia and Choice of Subject First College Level Final Accounting Course.” Journal of the American Academy of Business 17 (1): 62–68.
  • Woodfield, R. 2011. “Age and First Destination Employment from UK Universities: Are Mature Students Disadvantaged?” Studies in Higher Education 36 (4): 409–25. doi: 10.1080/03075071003642431
  • Yan-hua, B. 2014. “Development of Career Services in Chinese Higher Education.” US-China Education Review 4 (5): 331–43.
  • Zhang, J. Z., G. F. Watson IV, R. W. Palmatier, and R. P. Dant. 2016. “Dynamic Relationship Marketing.” Journal of Marketing 80 (5): 53–75. doi: 10.1509/jm.15.0066
  • Zeithaml, V. A., L. L. Berry, and A. Parasuraman. 1988. “Communication and Control Processes in the Delivery of Service Quality.” Journal of Marketing 52 (2): 35–48. doi: 10.1177/002224298805200203
  • Zeithaml, V. A., and M. J. Bitner. 1996. Services Marketing. Singapore: McGrawHill.
  • Zeithaml, V. A., and M. J. Bitner. 2002. Marketing de servicios: Un enfoque de integración del cliente a la empresa. 2nd ed. Mexico: McGraw-Hill.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.