Customer segmentation of freight forwarders and impacts on the competitive positioning of ocean carriers in the Taiwan–southern China trade lane

References

• Alpert, L., and R. Gatty. 1969. “Product Positioning by Behavioral Life-Styles.” Journal of Marketing 33 (2): 65–69. doi:10.2307/1249408.
   Web of Science ®Google Scholar
• Bardi, E. J., P. K. Bagchi, and T. S. Raghunathan. 1989. “Motor Carrier Selection in a Deregulated Environment.” Transportation Journal 29 (1): 4–11.
   Web of Science ®Google Scholar
• Brooks, M. R. 1990. “Ocean Carrier Selection Criteria in a New Environment.” Logistics and Transportation Review 26 (4): 339–355.
   Web of Science ®Google Scholar
• Brooks, M. R. 1995. “Understanding the Ocean Container Market—A Seven Country Study .” Maritime Policy & Management 22 (1): 39–49. doi:10.1080/03088839500000031.
   Google Scholar
• Chakrapani, C. 2004. Statistics in Marketing Research. New York, NY: Oxford University Press.
   Google Scholar
• Clott, C. B. 2000. “Ocean Freight Intermediaries: An Analysis of Non-vessel Operating Common Carriers (NVOCC’s) and Maritime Reform.” Transportation Journal 40 (2): 17–26.
   Web of Science ®Google Scholar
• Collison, F. M. 1984. “Market Segments for Marine Liner Service.” Transportation Journal 24 (2): 40–54.
   Web of Science ®Google Scholar
• Greenacre, M. J., and J. Blasius. 1994. Correspondence Analysis in the Social Sciences. London: Academic Press.
   Google Scholar
• Gursoy, D., M.-H. Chen, and H. J. Kim. 2005. “The US Airlines Relative Positioning Based on Attributes of Service Quality.” Tourism Management 26 (1): 57–67. doi:10.1016/j.tourman.2003.08.019.
   Web of Science ®Google Scholar
• Hair Jr., J. F. R. E., R. Anderson, L. Tatham, and W. C. Black. 2006. Multivariate data analysis. New Jersey: Prentice Hall.
   Google Scholar
• Hoffman, D. L., and G. R. Franke. 1986. “Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research.” Journal of Marketing Research 23 (3): 213–217. doi:10.2307/3151480.
   Web of Science ®Google Scholar
• Hooley, G., N. F. Piercy, and B. Nicoulaud. 2008. Marketing Strategy and Competitive Positioning. New Jersey: Prentice Hall.
   Google Scholar
• Kannan, V. 2010. “Benchmarking the Service Quality of Ocean Container Carriers Using AHP.” Benchmarking: An International Journal 17 (5): 637–656. doi:10.1108/14635771011076416.
   Google Scholar
• Kannan, V., S. K. Bose, and N. G. Kannan. 2011. “An Evaluation of Ocean Container Carrier Selection Criteria: An Indian Shipper’s Perspective.” Management Research Review 34 (7): 754–772. doi:10.1108/01409171111146661.
   Google Scholar
• Kent, J. L., and R. S. Parker. 1999. “International Containership Carrier Selection Criteria Shippers/Carriers Difference.” International Journal of Physical Distribution & Logistics Management 29 (6): 398–408. doi:10.1108/09600039910283613.
   Google Scholar
• Lebart, L. 1994. “Complementary Use of Correspondence Analysis and Cluster Analysis.” In Correspondence Analysis in the Social Sciences, edited by M. Greenacre and J. Blazius, 162–178. London: Academic Press.
   Google Scholar
• Lebart, L. 1998. “Visualization of Textual Data.” In Visualization of Categorical Data, edited by J. Blazius and M. Greenacre, 133–147. New York, NY: Academic Press.
   Google Scholar
• Lu, C.-S. 2003a. “The Impact of Carrier Service Attributes on Shipper–Carrier Partnering Relationships: A Shipper’s Perspective.” Transportation Research Part E: Logistics and Transportation Review 39 (5): 399–415. doi:10.1016/S1366-5545(03)00015-2.
   Web of Science ®Google Scholar
• Lu, C.-S. 2003b. “Market Segment Evaluation and International Distribution Centers.” Transportation Research Part E: Logistics and Transportation Review 39 (1): 49–60. doi:10.1016/S1366-5545(02)00022-4.
   Web of Science ®Google Scholar
• Lu, C.-S., K.-H. Lai, and T. C. E. Cheng. 2005. “An Evaluation of Web Site Services in Liner Shipping in Taiwan.” Transportation 32 (3): 293–318. doi:10.1007/s11116-004-8245-8.
   Web of Science ®Google Scholar
• Marshall, D., and R. Bell. 2003. “Meal Construction: Exploring the Relationship between Eating Occasion and Location.” Food Quality and Preference 14 (1): 53–64. doi:10.1016/S0950-3293(02)00015-0.
   Web of Science ®Google Scholar
• McGinnis, M. A. 1978. “Segmenting Freight Markets.” Transportation Journal 18 (1): 58–68.
   Web of Science ®Google Scholar
• Morash, E. A., and J. Ozment. 1994. “Toward Management of Transportation Service Quality.” Logistics and Transportation Review 30 (2): 115–140.
   Web of Science ®Google Scholar
• Murphy, P. R., and J. M. Daley. 1997. “Investigating Selection Criteria for International Freight Forwarders.” Transportation Journal 37 (1): 29–36.
   Web of Science ®Google Scholar
• Myers, J. H. 1996. Segmentation and Positioning for Strategic Marketing Decision. Chicago: American Marketing Association.
   Google Scholar
• Nunnally, J. C. 1978. Psychometric Theory. New York: McGraw-Hill.
   Google Scholar
• Paixão Casaca, A. C., and P. B. Marlow. 2005. “The Competitiveness of Short Sea Shipping in Multimodal Logistics Supply Chains: Service Attributes.” Maritime Policy & Management 32 (4): 363–382. doi:10.1080/03088830500301469.
   Google Scholar
• Premeaux, S. R. 2002. “Motor Carrier Selection Criteria: Perceptual Differences between Shippers and Motor Carriers.” Transportation Journal 42 (2): 28–38.
   Web of Science ®Google Scholar
• Saldanha, J. P., J. E. Tyworth, P. F. Swan, and D. M. Russell. 2009. “Cutting Logistics Costs with Ocean Carrier Selection.”.” Journal of Business Logistics 30 (2): 175–195. doi:10.1002/jbl.2009.30.issue-2.
   Web of Science ®Google Scholar
• Smith, W. R. 1956. “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” Journal of Marketing 21 (1): 3–8. doi:10.2307/1247695.
   Web of Science ®Google Scholar
• Wen, C.-H., and W.-Y. Chen. 2011. “Using Multiple Correspondence Cluster Analysis to Map the Competitive Position of Airlines.” Journal of Air Transport Management 17 (5): 302–304. doi:10.1016/j.jairtraman.2011.03.006.
   Web of Science ®Google Scholar
• Wen, C.-H., and J.-Y. Huang. 2007. “A Discrete Choice Model of Ocean Carrier Choice.” Journal of the Eastern Asia Society for Transportation Studies 7: 795–807.
   Google Scholar
• Wen, C.-H., S.-C. Lai, and W.-Y. Yeh. 2008. “Segmentation and Positioning Analysis for International Air Travel Market: Taipei-to-Tokyo Route.” Transportation Research Record: Journal of the Transportation Research Board 2052: 46–53. doi:10.3141/2052-06.
   Web of Science ®Google Scholar
• Wen, C.-H., and W.-Y. Yeh. 2010. “Positioning of International Air Carriers Using Multidimensional Scaling and Correspondence Analysis.” Transportation Journal 49 (1): 7–23.
   Web of Science ®Google Scholar
• Whitlark, D., and S. Smith. 2001. “Using Correspondence Analysis to Map Relationships.” Marketing Research 13 (3): 23–27.
   Google Scholar
• Wong, P. C., H. Yan, and C. Bamford. 2008. “Evaluation of Factors for Carrier Selection in the China Pearl River Delta.” Maritime Policy & Management 35 (1): 27–52. doi:10.1080/03088830701848854.
   Google Scholar
• Yang, S.-H., and -C.-C. Chung. 2013. “Direct Shipping across the Taiwan Strait: Flag Selections and Policy Issues.” Maritime Policy & Management 40 (6): 534–558. doi:10.1080/03088839.2013.776715.
   Web of Science ®Google Scholar