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Original Articles

BEYOND NEEDS ASSESSMENTS: MARKETING AS CHANGE AGENT

Pages 93-102 | Accepted 18 Nov 1983, Published online: 13 Nov 2006

REFERENCES

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  • Richardson , R. C. and Doucette , D. S. 1981 . “ Rethinking marketing in the community college ” . In New directions for community colleges: Marketing the program , Edited by: Keim , W. A. and Keim , M. C. San Francisco : Jossey‐Bass . No. 36.
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