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The Speech Teacher Volume 23, 1974 - Issue 1
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Original Articles

An instrument for measuring the source credibility of basic speech communication instructors

James C. McCroskey Professor and chairman of the Department of Speech Communication, West Virginia University
,
William Holdridge Doctoral candidate in Speech Communication, University of Illinois
&
J. Kevin Toomb Doctoral candidate in Communication, Florida State University
Pages 26-33 | Published online: 18 May 2009

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  • Markham , D. 1968 . “The Dimensions of Source Credibility of Television Newscasters” . Journal of Communication , 18 March : 57 – 64 .
  • Whitehead , J. L. Jr. 1968 . “Factors of Source Credibility” . Quarterly Journal of Speech , 54 February : 59 – 63 .
  • Berlo , D. K. , Lemert , J. B. and Mertz , R. 1969 . “Dimensions for Evaluating the Acceptance of Message Sources” . Public Opinion Quarterly , 33 Winter : 563 – 576 .
  • Tucker , R. K. 1971 . “On the McCroskey Scales for the Measurement of Ethos” . Central States Speech Journal , 22 Summer : 127 – 129 .
  • McCroskey , J. C. , Scott , M. D. and Young , T. J. 1971 . “The Dimensions of Source Credibility for Spouses and Peers” . paper presented at the Western Speech Communication Association convention . 1971 , Fresno.
  • McCroskey , J. C. , Jensen , T. , Todd , C. and Toomb , J. K. 1972 . “Measurement of the Credibility of Organization Sources” . paper presented at the Western Speech Communication convention . 1972 , Honolulu.
  • McCroskey , J. C. , Jensen , T. and Todd , C. 1972 . “The Generalizabilitv of Source Credibility Scales for Public Figures” . paper presented at the Speech Communication Association convention . 1972 , Chicago.
  • McCroskey , J. C. , Jensen , T. and Valencia , C. 1973 . “Measurement of the Credibility of Spouses and Peers” . paper presented at the International Communication Association convention . 1973 , Montreal.
  • Hoyt , C. 1941 . “Test Reliability Estimated by Analysis of Variance” . Psychometrika , 6 June : 153 – 160 .
  • Katz , E. 1968 . “On Reopening the Question of Selectivity in Exposure to Mass Communication” . In Theories of Cognitive Consistency: A Sourcebook , Edited by: Abelson , R. P. Chicago : Rand McNally .
  • Wheeless , L. R. 1973 . “The Effects of Attitude, Credibility, and Homophily on Selective Exposure to Information” . paper presented at the International Communication Association convention . 1973 , Montreal.
  • Wheeless , L. R. 1973 . “The Relationship of Course Attitudes, Instructor Credibility, Attraction, and Homophily to Immediate Recall and Student‐Instructor Interaction” . paper presented at the Speech Communication Association convention . 1973 , New York.
  • Wise , C. N. 1973 . “Student Ratings of Teachers: A Perspective for Speech Communication” . Western Speech , 37 Fall : 196 – 203 .

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