Syntactic Indeterminacy, Perceived Message Sensation Value-Enhancing Features, and Message Processing in the Context of Anti-Tobacco AdvertisementsFootnote

References

• Allison , P. 1999 . Logistic regression using the SAS system: Theory and application , Cary, NC : SAS Institute .
   Google Scholar
• Bauer , U. E. , Johnson , T. M. , Hopkins , R. S. and Brooks , R. G. 2000 . Changes in youth cigarette use and intentions following implementation of a tobacco control program: Findings from the Florida youth tobacco survey, 1998–2000 . Journal of the American Medical Association , 284 : 723 – 728 .
   Web of Science ®Google Scholar
• Boush , D. M. , Friestad , M. and Rose , G. M. 1994 . Adolescent skepticism toward TV advertising and knowledge or advertiser tactics . Journal of Consumer Research , 21 : 165 – 175 .
   Web of Science ®Google Scholar
• Cacioppo , J. T. and Petty , R. E. 1989 . “ The elaboration likelihood model: The role of affect and affect-laden information processing in persuasion ” . In Cognitive and affective responses to advertising , Edited by: Cafferata , P. and Taybout , A. M. 69 – 90 . Lexington, MA : D.C. Heath & Co .
   Google Scholar
• Chaiken , S. 1987 . “ The heuristic model of persuasion ” . In Social influence: The Ontario symposium , Edited by: Zanna , M. P. , Olson , J. M. and Herman , C. P. Vol. 5 , 3 – 30 . Hillsdale, NJ : Lawrence Erlbaum Associates, Inc .
   Google Scholar
• Donohew , L. , Lorch , E. P. and Palmgreen , P. 1998 . Applications of a theoretic model of information exposure to health interventions . Human Communication Research , 24 : 454 – 468 .
   PubMed Web of Science ®Google Scholar
• Edwards , A. 1957 . Techniques of attitude scale construction , Englewood Cliffs, NJ : Prentice Hall .
   Google Scholar
• Ekman , P. and Friesen , W. V. 1978 . Facial action coding system: A technique for the measurement of facial movement , Palo Alto, CA : Consulting Psychologists Press .
   Google Scholar
• Everett , M. W. and Palmgreen , P. 1995 . Influences of sensation seeking, message sensation value, and program context on effectiveness of anti-cocaine public service announcements . Health Communication , 7 : 225 – 248 .
   Web of Science ®Google Scholar
• Farrelly , M. C. , Davis , K. C. , Haviland , M. L. , Messeri , P. and Healton , C. G. 2005 . Evidence of a dose-response relationship between “truth” antismoking ads and youth smoking prevalence . American Journal of Public Health , 95 : 425 – 431 .
   PubMed Web of Science ®Google Scholar
• Farrelly , M. C. , Niederdeppe , J. and Yarsevich , J. 2003 . Youth tobacco prevention mass media campaigns: Past, present and future . Tobacco Control , 12 ( Suppl. 1 ) : i35 – i47 .
   PubMed Web of Science ®Google Scholar
• Geiger , S. and Reeves , B. 1993 . The effects of scene changes and semantic relatedness on attention to television . Communication Research , 20 : 155 – 175 .
   Web of Science ®Google Scholar
• Harrington , N. G. , Lane , D. R. , Donohew , L. , Zimmerman , R. S. , Norling , G. R. An , J.-H. 2003 . Persuasive strategies for effective anti-drug messages . Communication Monographs , 70 : 16 – 30 .
   Web of Science ®Google Scholar
• Hornik , R. C. 2002 . Public health communication: Evidence for behavior change , Mahwah, NJ : Lawrence Erlbaum Associates, Inc .
   Google Scholar
• Hovland , C. I. , Janis , I. L. and Kelley , H. H. 1953 . Communication and persuasion: Psychological studies of opinion change , New Haven, CT : Yale University Press .
   Google Scholar
• Johnson , B. T. and Eagly , A. H. 1989 . Effects of involvement on persuasion: A meta-analysis . Psychological Bulletin , 106 : 290 – 314 .
   Web of Science ®Google Scholar
• Lang , A. 2000 . The limited capacity model of mediated message processing . Journal of Communication , 50 : 46 – 70 .
   Web of Science ®Google Scholar
• Lang , A. , Bolls , P. , Potter , R. F. and Kawahara , K. 1999 . The effects of production pacing and arousing content on the information processing of television messages . Journal of Broadcasting and Electronic Media , 43 : 451 – 475 .
   Web of Science ®Google Scholar
• Lang , A. , Geiger , S. , Strickwerda , M. and Summer , J. 1993 . The effects of related and unrelated cuts on viewers’ memory for television: A limited capacity theory of television viewing . Communication Research , 20 : 4 – 29 .
   Web of Science ®Google Scholar
• Lang , A. , Zhou , S. , Schwartz , N. , Bolls , P. D. and Potter , R. F. 2000 . The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much? . Journal of Broadcasting and Electronic Media , 44 : 94 – 109 .
   Web of Science ®Google Scholar
• Lorch , E. P. , Palmgreen , P. , Donohew , L. , Helm , D. , Baer , S. A. and Dsilva , M. U. 1994 . Program context, sensation seeking, and attention to televised anti-drug public service announcements . Human Communication Research , 20 : 390 – 412 .
   Web of Science ®Google Scholar
• McGuire , W. J. 2001 . “ Input and output variables currently promising for constructing persuasive communications ” . In Public communication campaigns , 3rd ed , Edited by: Rice , R. E. and Atkin , C. K . 22 – 48 . Thousand Oaks, CA : Sage .
   Google Scholar
• McIver , J. P. and Carmines , E. G. 1981 . Unidimensional scaling , Beverly Hills, CA : Sage .
   Google Scholar
• Messaris , P. 1997 . Visual persuasion: The role of images in advertising , Thousand Oaks, CA : Sage .
   Google Scholar
• Morgan , S. E. , Palmgreen , P. , Stephenson , M. T. , Hoyle , R. H. and Lorch , E. P. 2003 . Associations between message features and subjective evaluations of the sensation value of antidrug public service announcements . Journal of Communication , 53 : 512 – 526 .
   Web of Science ®Google Scholar
• Nabi , R. L. 1999 . A cognitive-functional model for the effects of discrete negative emotions on information processing, attitude change and recall . Communication Theory , 9 : 292 – 320 .
   Web of Science ®Google Scholar
• Nabi , R. (2000) . Antidrug PSA codebook . Unpublished manuscript , University of Arizona , Tucson .
   Google Scholar
• O'Keefe , D. J. 2003 . Message properties, mediating states, and manipulation checks: Claims, evidence, and data analysis in experimental persuasive message effects research . Communication Theory , 13 : 251 – 274 .
   Web of Science ®Google Scholar
• Palmgreen , P. , Donohew , L. , Lorch , E. P. , Hoyle , R. H. and Stephenson , M. T. 2001 . Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting . American Journal of Public Health , 91 : 292 – 296 .
   PubMed Web of Science ®Google Scholar
• Palmgreen , P. , Stephenson , M. T. , Everett , M. W. , Baseheart , J. R. and Francies , R. 2002 . Perceived message sensation value (PMSV) and the dimensions and validation of a PMSV scale . Health Communication , 14 : 403 – 428 .
   PubMed Web of Science ®Google Scholar
• Petty , R. E. and Cacioppo , J. T. 1979 . Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses . Journal of Personality and Social Psychology , 37 : 1915 – 1926 .
   Web of Science ®Google Scholar
• Petty , R. E. and Cacioppo , J. T. 1986 . Attitudes and persuasion: Central and peripheral routes to attitude change , New York : Springer-Verlag .
   Google Scholar
• Petty , R. E. and Cacioppo , J. T. 1990 . Involvement and persuasion: Tradition versus integration . Psychological Bulletin , 107 : 367 – 374 .
   Web of Science ®Google Scholar
• Reeves , B. , Lang , A. , Kim , E. Y. and Tatar , D. 1999 . The effects of screen size and message content on attention and arousal . Media Psychology , 1 : 49 – 67 .
   Google Scholar
• Reeves , B. , Thorson , E. , Rothschild , M. , McDonald , D. , Hirsch , J. and Goldstein , R. 1985 . Attention to television: Intra stimulus effects of movement and scene changes on alpha variation over time . International Journal of Neuroscience , 25 : 241 – 255 .
   Web of Science ®Google Scholar
• Salomon , G. 1981 . Interaction of media, cognition, and learning , San Francisco : Jossey-Bass .
   Google Scholar
• Schmitt , K. L. , Anderson , D. R. and Collins , P. A. 1999 . Form and content: Looking at visual features of television . Developmental Psychology , 35 : 1156 – 1167 .
   PubMed Web of Science ®Google Scholar
• Sly , D. F. , Heald , G. R. and Ray , S. 2001 . The Florida “truth” anti-tobacco media evaluation: Design, first year results, and implications for planning future state media evaluations . Tobacco Control , 10 : 9 – 15 .
   PubMed Web of Science ®Google Scholar
• Sly , D. F. , Trapido , E. and Ray , S. 2002 . Evidence of the dose effects of an antitobacco counteradvertising campaign . Preventive Medicine , 35 : 511 – 518 .
   PubMed Web of Science ®Google Scholar
• Southwell , B.G. 2005 . Between messages and people: A multilevel model of memory for television content . Communication Research , 32 : 112 – 140 .
   Web of Science ®Google Scholar
• Stephenson , M. T. 2002 . Sensation seeking as a moderator of the processing of anti-heroin public service announcements . Communication Studies , 53 : 358 – 380 .
   Google Scholar
• Stephenson , M. T. 2003 . Examining adolescents’ responses to antimarijuana PSAs . Human Communication Research , 29 : 343 – 369 .
   Web of Science ®Google Scholar
• Stephenson , M. T. , Benoit , W. L. and Tschida , D. A. 2001 . Testing the mediating role of cognitive responses in the elaboration likelihood model . Communication Studies , 52 : 324 – 337 .
   Google Scholar
• Stephenson , M. T. and Palmgreen , P. 2001 . Sensation seeking, perceived message sensation value, personal involvement, and processing of anti-marijuana PSAs . Communication Monographs , 68 : 49 – 71 .
   Web of Science ®Google Scholar
• Stephenson , M. T. , Palmgreen , P. , Hoyle , R. H. , Donohew , L. , Lorch , E. P. and Colon , S. E. 1999 . Short-term effects of an anti-marijuana media campaign targeting high sensation seeking adolescents . Journal of Applied Communication Research , 27 : 175 – 195 .
   Web of Science ®Google Scholar
• Witte , K. 1992 . Putting the fear back into fear appeals: The extended parallel process model . Communication Monographs , 59 : 329 – 349 .
   Web of Science ®Google Scholar
• Zuckerman , M. 1990 . The psychophysiology of sensation seeking . Journal of Personality , 58 : 314 – 345 .
   Google Scholar