- Utterback , W. E. 1922 . “Measuring the Reaction of an Audience to an Argumentative Speech,” . QJS , VIII April : 181 – 3 .
- Collins , G. R. 1924 . “The Relative Effectiveness of Condensed and Extended Motive Appeal,” . QJS , X June : 221 – 30 .
- Woodward , H. S. 1928 . “Measurement and Analysis of Audience Opinions,” . QJS , XIV February : 94 – 111 .
- Millson , W. A. D. 1938 . “A View of Research in Audience Reaction,” . QJS , XXIV October : 464 – 83 . Part I
- _____ . 1932 . “Problems in Measuring Audience Reaction,” . QJS , XVIII November : 621 – 37 .
- Wilkie , W. H. 1934 . “An Experimental Comparison of the Speech, the Radio, and the Printed Page as Propaganda Devices,” . Archives of Psychology , XXV ( 169 )
- Knower , F. H. 1935 . “A Study of the Effect of Oral Argument on Changes of Attitude,” . Journal of Social Psychology , VI August : 315 – 47 .
- _____ . 1936 . “A Study of the Effect of Printed Argument on Changes of Attitude,” . Journal of Abnormal and Social Psychology , XXX January‐March : 522 – 32 .
- _____ . 1936 . “Some Incidence of Attitude Changes,” . Journal of Applied Psychology , XX February : 114 – 27 .
- Lund , F. H. 1925 . “The Psychology of Belief,” . Journal of Abnormal and Social Psychology , XX : 68 – 81 . 174 – 96 .
- Millson , W. A. D. 1938 . “A View of Research in Audience Reaction,” . QJS , XXIV December : 6
- Monroe , A. H. 1937 . “The Reliability and Validity of the Shift‐of‐Opinion Ballot,” . QJS , XXIII December : 585
- Haiman , F. S. 1949 . “An Experimental Study of the Effects of Ethos in Public Speaking,” . SM , XVI : 190 – 202 .
- Based upon a dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy at the University of Wisconsin, 1950, and prepared under the direction of Andrew T. Weaver.
Speech Monographs
Volume 18, 1951 - Issue 4