Advanced search
Publication Cover
Speech Monographs Volume 23, 1956 - Issue 4
Journal homepage
16
Views
8
CrossRef citations to date
0
Altmetric
Original Articles

Effect of intercellular and intracellular speech structure on attitude change and learning

Halbert E. Gulley University of Illinois
&
David K. Berlo University of Illinois
Pages 288-297 | Published online: 02 Jun 2009

  • Adams , H. F. 1920 . “Effect of Climax and Anti‐Climax order of Presentation on Memory” . Jour, of Applied Psychology , IV : 330 – 8 .
  • Doob , L. W. 1953 . “Effects of Initial Serial Position and Attitude upon Recall under Conditions of Low Motivation” . Jour, of Abnormal and Social Psychology , XLVIII : 199 – 205 .
  • Lund , F. H. 1925 . “The Psychology of Belief: IV. The Law of Primacy in Persuasion” . Jour, of Abnormal and Social Psychology , XX : 183 – 191 .
  • Knower , F. H. 1936 . “Experimental Studies of Changes in Attitude: II. A Study of the Effect of Printed Argument on Changes in Attitude” . Jour, of Abnormal and Social Psychology , XXX : 522 – 38 .
  • Lumsdaine , A. A. and Janis , I. L. 1953 . “Resistance to ‘Counter‐propaganda’ Produced by One‐sided and Two‐sided ‘Propaganda’ Presentations” . Public Opinion Quart. , XVII : 311 – 18 .
  • Jersild , A. T. 1929 . “Primacy, Recency, Frequency and Vividness” . Jour, of Experimental Psychology , XII : 58 – 70 .
  • Ehrensberger , Ray . 1945 . “An Experimental Study of the Relative Effectiveness of Certain Forms of Emphasis in Public Speaking” . Speech Monographs , XII : 94 – 111 .
  • Tannenbaum , P. H. 1954 . “Effect of Serial Position on Recall of Radio News Stories” . Journalism Quart. , XXXI : 319 – 323 .
  • Sponberg , Harold . 1946 . “The Relative Effectiveness of Climax and Anti‐climax Order in an Argumentative Speech” . Speech Monographs , XIII : 35 – 44 .
  • Gilkinson , Howard , Paulson , S. F. and Sikkink , D. E. 1954 . “Effects of Order and Authority in an Argumentative Speech” . Quarterly Journal of Speech , XL : 183 – 192 .
  • Cromwell , Harvey . 1950 . “Relative Effect on Audience Attitude of the First vs. the Second Argumentative Speech of a Series” . Speech Monographs , XVII : 105 – 122 .
  • Osgood , C. E. 1952 . “The Nature and Measurement of Meaning” . Psychological Bull , XLIX : 197 – 237 .
  • Hovland , C. I. , Lumsdaine , A. A. and Sheffield , F. D. 1949 . Experiments on Mass Communication , Studies in Social Psychology in World War II Vol. III , 284 – 307 . Princeton

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.