- Hovland , C. I. , Lumsdaine , A. A. and Sheffield , F. D. 1949 . Experiments on Mass Communication , Special Committee of the Social Science Research Council, Frederick Osborn. chairman, Studies in Social Psychology in World War II Vol. III , 210 – 215 . Princeton, N.J. : Princeton University Press .
- Scheidel , T. M. 1958 . “An Exploratory Study of the Relationships Between Certain Organismic Variables and Response to a Persuasive Speech,” . Univ. of Washington . unpubl. diss.
- Scheidel , T. M. 1955 . “An Attitude Scale for Empirical Studies in Communication Research,” . Univ. of Washington . unpubl. thesis
- Hovland , C. I. 1951 . “Changes in Attitude Through Communication,” . Journal of Abnormal and Social Psychology , XLVI July : 434 – 435 .
- Murphy , Gardner , Murphy , L. B. and Newcomb , T. M. 1937 . Experimental Social Psychology , rev. ed. , 953 New York : Harper and Row .
- Scheidel , T. M. 1956 . “A Study Investigating the Effects of the Oral Presentation of an Attitude Scale upon Attitude Measurement,” . Speech Communications Laboratory, Univ. of Washington . unpubl. paper
- Edwards , Allen . 1958 . Statistical Analysis , rev. ed. , 126 – 140 . New York : Rinehart and Company .
- Cherrington , B. M. and Miller , L. W. 1933 . “Changes in Attitude as the Result of a Lecture and of Reading Similar Materials,” . Journal of Social Psychology , IV Nov. : 484
- Wegrocki , H. J. 1934 . “The Effects of Prestige Suggestibility on Emotional Attitudes,” . Journal of Social Psychology , V Aug. : 394
- Knower , F. H. 1935 . “Experimental Studies of Changes of Attitude: I. A Study of the Effect of Oral Argument on Changes of Attitude,” . Journal of Social Psychology , VI Aug. : 343
- Paulson , S. F. 1954 . “The Effects of the Prestige of the Speaker and Acknowledgment of Opposing Arguments on Audience Retention and Shift of Opinion,” . SM , XXI Nov. : 270
- Willis , E. E. 1940 . “The Relative Effectiveness of Three Forms of Radio Presentation in Influencing Attitudes,” . SM , VII : 45
- Pence , O. L. and Scheidel , T. M. 1956 . “The Effects of Critical Thinking Ability and Certain Other Variables on Persuasibility,” . unpubl. paper presented at the SAA Convention . Dec 1956 , Chicago, Illinois.
- Bird , Charles . 1940 . Social Psychology , 274 New York : Appleton‐Century‐Crofts .
- Elliott , F. R. 1936 . “Memory for Visual, Auditory, and Visual‐Auditory Material,” . Archives of Psychology , XXIX May : 53
- Sikkink , D. E. 1956 . “An Experimental Study of the Effects on the Listeners of Anticlimax Order and Authority in an Argumentive Speech,” . Southern Speech Journal , XXII Winter : 77
- Clark , K. B. 1940 . “Some Factors Influencing the Remembering of Prose Material,” . Archives of Psychology , XXXVI July : 60
- Swanson , C. E. 1951 . “Predicting Who Learns Factual Information from the Mass Media,” . In Group, Leadership, and Men , Edited by: Guetzkow , Harold . 225 Pittsburgh : Carnegie Press .
- Nafziger , R. O. , Engstrom , W. C. and MacLean , M. S. Jr. 1951 . “The Mass Media and an Informed Public,” . Public Opinion Quarterly , XV Spring : 105 – 114 .
- Asch , S. E. , Block , Helen and Hertzman , Max . 1938 . “Studies in the Principles of Judgments and Attitudes: I. Two Basic Principles of Judgment,” . Journal of Psychology , V April : 251
Speech Monographs
Volume 30, 1963 - Issue 4