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Speech Monographs Volume 30, 1963 - Issue 4
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Original Articles

The “teletalk project”: A study of the effectiveness of two public relations speeches

John V. Irwin Professor of Speech and Director of the Speech and Hearing Clinic, University of Wisconsin
&
Herman H. Brockhaus Professor of Speech and Chairman of the Extension Speech Department, University of Wisconsin
Pages 359-368 | Published online: 02 Jun 2009

  • 1956 . Customer Attitude Survey , 27 Milwaukee : Wisconsin Telephone Company, Public Relations Department and Accounting Department, Chief Statisticians Division .
  • 1958 . “The Wisconsin Sequential Sampling Audience Analyzer,” . SM , XXV March : 1 – 13 .

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