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Speech Monographs Volume 33, 1966 - Issue 2
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Original Articles

Attitudinal effects of selected types of concluding metaphors in persuasive speeches

John Waite Bowers Associate Professor of Speech and Dramatic Art, The University of Iowa
&
Michael M. Osborn Associate Professor of Speech and Drama, Memphis State University
Pages 147-155 | Published online: 02 Jun 2009

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  • Hewgill , Murray A. and Miller , Gerald R. 1965 . “Source Credibility and Response to Fear‐Arousing Communications” . Speech Monographs , XXXII June : 97
  • Hovland , Carl I. , Janis , Irving L. and Kelley , Harold H. , eds. 1953 . “Fear‐arousing Appeals” . In Communication and Persuasion 56 – 91 . New Haven

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