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Original Articles

Some recent research on fear‐arousing message appeals

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Pages 377-391 | Published online: 02 Jun 2009

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  • Miller , Gerald R. and Hewgill , Murray A. June 1964 . “Attitude Change Resulting from Self‐Referent and Valued Other‐Referent Fear Appeals Presented by a High Credible Source,” . June , Department of Communication, Michigan State University . unpublished research report,
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