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- Abernathy , Elton . 1964 . The Advocate: A Manual of Persuasion 181 New York
- Brembeck , Winston and Howell , William . 1952 . Persuasion: A Means of Social Control 176 New York
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- Eisenson , Jon , Auer , Jeffery and Irwin , John . 1963 . The Psychology of Communication 289 – 290 . New York
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- Brown , Roger . 1965 . Social Psychology New York
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- Kelman , H. C. and Hovland , C. I. 1953 . “ ‘Reinstatement’ of the Communicator in Delayed Measurement of Opinion Change,” . Journal of Abnormal and Social Psychology , XLVIII July : 327 – 335 .
- Bettinghaus , E. P. 1961 . “The Operation of Congruity in an Oral Communication Situation,” . SM , XXVIII August : 142
Speech Monographs
Volume 34, 1967 - Issue 2