150
Views
4
CrossRef citations to date
0
Altmetric
Special reports

Relationships among emotional, intellectual, and rational appeals in advertising

Pages 504-511 | Published online: 02 Jun 2009

  • Ruechelle , Randall C. 1958 . “An Experimental Study of Audience Recognition of Emotional and Intellectual Appeals in Persuasion,” . SM , XXV March : 49 – 58 .
  • Cronkhite , Gary Lynn . 1964 . “Logic, Emotion, and the Paradigm of Persuasion,” . Quarterly Journal of Speech , L February : 13 – 18 .
  • Preston , Ivan L. 1967 . “Theories of Behavior and the Concept of Rationality in Advertising,” . Journal of Communication , XVII September : 211 – 222 .
  • Osgood , Charles E. , Suci , George J. and Tannenbaum , Percy H. 1957 . The Measurement of Meaning Urbana Ch. 4
  • Hays , William L. 1963 . Statistics for Psychologists 325 – 327 . 381 – 384 . New York

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.