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Original Articles

The effects of evidence as an inhibitor of counter‐persuasion

Pages 188-194 | Published online: 02 Jun 2009

  • McGuire , W. J. 1961 . “The Effectiveness of Supportive and Refutational Defenses in Immunizing and Restoring Beliefs Against Persuasion,” . Sociometry , XXIV : 184 – 197 .
  • McCroskey , James C. 1969 . “A Summary of Experimental Research on the Effects of Evidence in Persuasive Communication,” . QJS , LV : 169 – 176 .
  • Hovland , Carl I. , Janis , Irving L and Kelley , Harold H. 1953 . Communication and Persuasion 280 – 281 . New Haven
  • McCroskey , James G. 1966 . “Experimental Studies of the Effects of Ethos and Evidence in Persuasive Communication” . Pensylvania State University . (unpubl. D.Ed. diss.
  • McCroskey , James C. 1966 . “Scales for the Measurement of Ethos,” . SM , XXXIII : 65 – 72 .

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