6
Views
1
CrossRef citations to date
0
Altmetric
Special reports

The relationship of judgments of desirability and likelihood

&
Pages 199-206 | Published online: 02 Jun 2009

  • Weaver , Richard . 1953 . The Ethics of Rhetoric 57 Chicago
  • Fishbein , Martin . 1963 . “An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object,” . Human Relations , XVI : 233 – 239 .
  • Cronkhite , Gary Lynn . 1964 . “Logic, Emotion, and the Paradigm of Persuasion,” . The Quarterly Journal of Speech , L : 13 – 18 .
  • McGuire , William J. 1960 . “A Syllogistic Analysis of Cognitive Relationships,” . In Attitude Organization and Change Edited by: Hovland , Carl I. and Rosenberg , Milton J. 77 New Haven
  • McGinniss , Joe . 1969 . The Selling of the President 1968 New York

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.