48
Views
6
CrossRef citations to date
0
Altmetric
Special reports

The effects of visual materials on attitudes, credibility, and retention

Pages 331-334 | Published online: 02 Jun 2009

  • Ebel , Robert L. 1951 . “Estimation of the Reliability of Ratings” . Psychometrika , XVI : 407 – 424 .
  • Shaw , Marvin E. and Wright , Jack M. 1967 . Scales for the Measurement of Attitudes New York
  • McCroskey , James C. 1966 . “Scales for the Measurement of Ethos” . Speech Monographs , XXXIII : 65 – 72 .
  • Cathcart , Robert S. 1955 . “An Experimental Study of the Relative Effectiveness of Four Methods of Presenting Evidence” . Speech Monographs , XXII : 227 – 233 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.