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Speech Monographs Volume 39, 1972 - Issue 4
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Original Articles

Toward a role enactment theory of persuasion

Charles R. Berger Assistant Professor of Public Address and Group Communication, Northwestern University
Pages 260-276 | Published online: 02 Jun 2009

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  • Clore , Gerald L. and Jeffery , Katharine McMillan . 1972 . “Emotional Role Playing, Attitude Change, and Attraction Toward a Disabled Person” . Journal of Personality and Social Psychology , 23 : 105 – 111 .

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