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Original Articles

Fishbein's conception of belief strength: A theoretical, methodological, and experimental critique

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Pages 143-150 | Published online: 02 Jun 2009

  • Cronkhite , Gary . 1969 . Persuasion: Speech and Behavior Change , 74 – 92 . Indianapolis : Bobbs Merrill .
  • Intante , Dominic A. 1973 . “The Perceived Importance of Cognitive Structure Components: An Adaptation of Fishbein's Theory” . SM , 40 : 8 – 16 .
  • Cronen , Vemon E. and Conville , Richard L. 1973 . “Belief Salience, Summation Theory and the Attitude Construct” . SM , 40 : 17 – 26 .
  • Anderson , Lynn R. and Fishbein , Martin . 1965 . “Prediction of Attitude From the Number, Strength, and Evaluative Aspects of Belief About the Attitude Object: A Comparison of Summation and Congruity Theories” . Journal of Personality and Social Psychology , 2 : 437 – 43 .
  • Anderson , Lynn R. and Hackman , J. Richard . 1967 . “Further Comparison of Summation and Congruity Theories in The Prediction of Attitude Structure” . Journal of Psychological Studies , 15 : 49 – 36 .
  • Fishbein , Martin and Hunter , Ronda . 1964 . “Summation Versus Balance in Attitude Organization and Change” . Journal of Abnormal and Social Psychology , 69 : 505 – 10 .
  • Osgood , Charles E. September 1963 . “On Understanding and Creating Sentences” . September , Philadelphia : American Psychological Association . unpublished paper read at
  • Fishbein , Martin . 1967 . “A Behavior Theory Approach to the Relations Between Beliefs About an Object and the Attitude Toward the Object” . In Readings in Attitude Theory and Measurement , Edited by: Fishbein , Martin . 389 – 90 . New York : Wiley .
  • Kaplan , Kaiman J. and Fishbein , Martin . 1967 . “The Source of Beliefs, Their Saliency and Prediction of Attitude” . paper presented at the Annual Meeting of the Midwestern Psychological Association . May 1967 .
  • Fishbein , Martin and Raven , Bertram H. 1962 . “The AB Scales: An Operational Definition of Belief and Attitude” . Human Relations , 15 : 35 – 44 .
  • Hackman , J. R. and Anderson , Lynn R. 1968 . “The Strength, Relevance, and Source of Beliefs About an Object in Fishbein's Attitude Theory” . Journal of Social Psychology , 76 : 55 – 67 .
  • Cronen , Vernon E. 1973 . “Belief Salience, Media Exposure, and Summation Theory” . The Journal of Communication , 23 : 86 – 94 .
  • Fishbein , Martin . 1963 . “An Investigation of the Relationships Between Beliefs About an Object and the Attitude Toward that Object” . Human Relations , 16 : 233 – 40 .
  • Cronen , Vernon E. and Conville , Richard L. in press . “Summation Theory and the Predictive Power of Subjects’ Own Salient Beliefs” . Journal of Social Psychology ,
  • Epstein , Steven . 1971 . “An Investigation Into the Attitude Change That Results from Making Specific Beliefs Salient” . paper presented at the SCA Convention . December 1971 .
  • Fishbein . “A Behavior Theory Approach” . 392

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