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Communication Monographs Volume 44, 1977 - Issue 3
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Original Articles

The effects of source credibility and message information quantity on the attitude change of apathetics

William B. Lashbrook Professor of Speech Communication, Auburn University,
,
William B. Snavely Assistant Professor of Speech Communication, Miami University, Oxford, Ohio
&
Daniel L. Sullivan Manager of Organizational Communication, Motorola, Inc., Schaumburg, Illinois
Pages 252-262 | Published online: 02 Jun 2009

  • Lashbrook , Velma J. 1971 . “Source Credibility: A Summary of Experimental Research” . paper presented at the annual meeting of the Speech Communication Association . 1971 , San Francisco.
  • Lashbrook , William B. , Daley , J. , Hamilton , Paul and Todd , William . 1972 . “A Theoretical Consideration of the Assessment of Source Credibility as a Linear Function o£ Information Seeking Behavior” . paper presented at the annual meeting of the Western Speech Communication Association . 1972 , Honolulu.
  • Lashbrook , William B. and Lashbrook , Velma J. 1974 . “The Assessment of Source Credibility as a Function of Information Seeking Behavior” . paper presented at the annual meeting of the Southern Speech Communication Association . 1974 , Richmond, Va..
  • Aronson , Elliot , Carlsmith , J. Merrill and Turner , Judith A. 1963 . “Communication Credibility and Communication Discrepancy as Determinants of Opinion Change” . Journal of Abnormal and Social Psychology , 67 : 31 – 36 .
  • Koslin , Bertram L. , Stoom , James W. and Loh , Wallace D. 1967 . “Source Characteristics and Communication Discrepancy” . Journal of Experimental Social Psychology , 3 : 230 – 42 .
  • Holdridge , William and Lashbrook , William B. 1973 . “A Functional Analysis of the Processes Involved in Belief Acceptance” . paper presented at the annual meeting of the Speech Communication Association . 1973 , New York.
  • Woelfel , Joseph and Haller , Archibald O. 1971 . “Significant Others, the Self‐Reflexive Art and the Attitude Formation Process” . American, Sociological Review , 36 : 74 – 87 .
  • Schroder , Harold M. , Driver , Michael J. and Streufert , Siegfried . 1967 . Human. Information Processing , 36 New York : Holt, Rinehart, and Winston .
  • Schum , D. A. , Goldstein , I. L. , Howell , W. C. and Southard , J. F. 1967 . “Subjective Probability Revisions Under Several Cost‐Payoff Arrangements” . Organizational Behavior and Human Performance , 2 : 84 – 104 .
  • Fried , Lisbeth S. and Peterson , Cameron R. 1969 . “Information Seeking: Optional Versus Fixed Stopping” . Journal of Experimental Psychology , 80 : 525 – 29 .
  • Saltiel , J. and Woefel , Joseph . 1973 . “Accumulated Information as a Basis for Attitude Stability” . paper presented at the annual meeting of the Speech Communication Association . 1973 , New York.
  • Hylton , Cal and Lashbrook , William B. 1972 . “Apathetic and Neutral Audiences: A Computer Simulation and Validation” . SM , 39 : 105 – 113 .
  • Lashbrook , William B. and Bush , Terry . 1973 . “An Empirical Investigation of Apathetic and Neutral Attitude Response to Manipulation of Source Credibility, Use of Evidence, and Language Intensity” . paper presented at the annual meeting of the Western Speech Communication Association . 1973 , Albuquerque.
  • Sullivan , Daniel L. and Lashbrook , William B. 1974 . “A Simulation and Validation of Computer Adaptations to Apathetic Audiences” . paper presented at the annual meeting of the Western Speech Communication Association . 1974 , Newport Beach.
  • Fishbein , Martin and Raven , Bertram H. 1962 . “The AB Scales: An Operational Definition of Belief and Attitude” . Human Relations , 15 : 35 – 44 .
  • Weidman , Roy . 1973 . “The Development of Scales for the Measurement of Salience” . Illinois State Thesis
  • Hylton , Lashbrook , Sullivan , Lashbrook , Lashbrook , William B. and Sullivan , Jean . 1973 . “Apathetic and Neutral Audiences: More on Simulation and Validation” . SM , 40 : 317 – 321 .
  • McCroskey , James C. , Jensen , Tim and Todd , Cynthia . 1972 . “The Generalizability of Source Credibility Scales for Public Figures” . paper presented at the annual meeting of the Speech Communication Association . 1972 , Chicago.
  • Lashbrook , William B. 1976 . “Program ARISTOTLE: A Computerized Technique for the Simulation and Analysis of Audiences” . paper presented at the annual meeting of the Central States Speech Association . 1976 , Chicago.
  • Winer , B. J. 1971 . Statistical Principles in Experimental Design , 2nd ed. , New York : McGraw‐Hill) .
  • Dunnett , C. W. 1955 . “A Multiple Comparison Procedure for Comparing Several Treatments With a Control” . Journal of the American Statistical Association , 50 : 1096 – 1121 .
  • Robson , D. S. 1959 . “A Simple Method for Construction of Orthogonal Polynomials When the Independent Variable is Unequally Spaced” . Biometrics , 15 : 187 – 91 .

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