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Communication Monographs Volume 44, 1977 - Issue 4
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Original Articles

Dogmatism, need for social approval, and the resistance to persuasion

W. Clifton Adams Associate Professor of Speech Communication, Central Missouri State University,
&
Michael J. Beatty Assistant Professor of Speech Communication, Texas Christian University,
Pages 321-325 | Published online: 02 Jun 2009

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  • Burgoon , Michael and King , Lyle B. 1974 . “The Mediation of Resistance to Persuasion Strategies by Language Variables and Active‐Passive Participation,” . Human Communication Research , 1 : 30 – 41 .
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