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Communication Monographs Volume 45, 1978 - Issue 4: Campaign '76 Communication Studies of the Presidential Campaign
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Original Articles

An analysis of changes in voter perception of candidates' positions

James A. Anderson Professor of communication, University of Utah
&
Robert K. Avery Associate professor of communication, University of Utah
Pages 354-361 | Published online: 02 Jun 2009

References

  • Klapper , Joseph T. 1960 . The Effects of Mass Communication , Glencoe, Ill. : Free Press .
  • Kraus , Sidney . 1964 . “Presidential Debates in 1964,” . Quarterly Journal of Speech , 50 : 19 – 23 .
  • Kraus , Sidney and Davis , Dennis . 1976 . The Effects of Mass Communication on Political Behavior , University Park : Pennsylvania State University Press .
  • Lang , Kurt and Lang , Gladys E. 1961 . “Ordeal by Debate: Viewer Reactions,” . Public Opinion Quarterly , 25 : 277
  • Hyman , Herbert . 1959 . Political Socialization , 69 Glencoe, Ill. : Free Press .
  • Chaffee , Steven H. 1975 . “The Diffusion of Political Information,” . In Political Communication: Issues and Strategies for Research , Edited by: Chaffee , S. 85 – 128 . Beverly Hills : Sage Publications .
  • Blumenfeld , Warren S. 1964 . “Note on the Relationship of Political Preference Between Generations Within a Household,” . Psychological Reports , 15 : 976
  • Wasby , Stephen L. 1966 . “The Impact of the Family on Politics: An Essay and Review of the Literature,” . Family Life Coordinator , 15 : 3 – 23 .
  • O'Keefe , Garrett J. “Political Campaigns and Mass Communication Research,” . Edited by: Chaffee . 129 – 164 .

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