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Articles: Public Relations

Marketing—The Blueprint for Successful Physical Education

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Pages 23-27 | Published online: 25 Feb 2013

References

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  • Naisbitt , J. 1983 . Megatrends , NY : Warner Books, Inc. .
  • Siedentop , D. 1978 . Some basic talk about what's basic . National Association of Secondary School Principal's Bulletin , 62 ( 418 ) : 1 – 4 .
  • Sutton , W. A. 1987 . Developing an initial marketing plan for intercollegiate athletic programs . Journal of Sport Management , 1 ( 2 ) : 146 – 158 .

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